WRMR (FM)

WRMR (98.7 FM) is a radio station broadcasting a modern rock format. Licensed to Jacksonville, North Carolina, United States, the station serves the Wilmington and Jacksonville areas. Since October 2008, the station has been owned by Sunrise Broadcasting, which is a wholly owned subsidiary of Capitol Broadcasting Inc of Raleigh, North Carolina, according to FCC filings. the signal can heard as far south as Myrtle Beach and as far west as Fayetteville

WRMR
CityJacksonville, North Carolina
Broadcast areaCape Fear/Wilmington/Jacksonville
Frequency98.7 MHz
BrandingModern Rock 98.7
SloganCoastal Carolina's Modern Rock
Programming
FormatModern Rock
Ownership
OwnerSunrise Broadcasting
History
First air date
April 28, 1965[1]
Former call signs
WLGD (3/13/2008-1/25/2011)
WILT (4/11/2005-3/13/2008)
WKOO (10/1/1989-4/11/2005)
WRCM[2]
WJNC-FM[3]
Call sign meaning
W R Modern Rock or W Rock Music Radio
Technical information
Facility ID47884
ClassC1
ERP100,000 watts
HAAT297 meters (974 feet)
Transmitter coordinates
34°29′41″N 77°29′19″W
Links
WebcastListen Live
Websitemodernrock987.com

History

In the 1980s, the station played a country music format as WRCM-FM, "Country 98.7 FM". The station switched to an oldies format in 1989 as WKOO "Kool 98.7".

On April 5, 2005, the format was switched to Westwood One soft adult contemporary ("Lite 98.7"), and the call letters were changed to WILT.[4] The WKOO letters and Westwood One oldies format moved to WANG-FM.[5] Starting July 24, 2006, "Will FM" played adult hits. As of March 31, 2008, the WILT letters and "Will FM" format were moved to the former WRQR in Wilmington.[4]

On March 13, 2008, the call letters changed to WLGD.[2] La Gran D (The Big One) broadcast a Spanish language format featuring popular music, news, and community programming for an area that had a Hispanic population estimated at over 130,000.[6] WLGD featured local live programming as well as satellite based syndicated programs. Station Manager Jeff Sanchez presented a bilingual talk show on Sunday afternoons, as well as a groundbreaking bilingual show on Wednesday nights at 7 called "Union Cultural" which attempted to bridge the cultural gap between the American and Hispanic communities in the Wilmington area. Every week the music of a different American or English artist was featured, and short bios were presented in English and Spanish to give a context in which to understand the artist's impact.

In July 2008, Capitol Broadcasting Company announced its purchase of NextMedia Group's Wilmington area stations.[7] The sale was completed on October 1, 2008.

On January 3, 2011, "Coastal Carolina's Modern Rock 98.7" debuted, taking the place of WSFM. Brian Schimmel of Sunrise Broadcasting said the station would focus more on the 1990s than newer songs, and the target audience would be slightly older. The station would focus on the community with local hosts. The format, including commercials, would be "family-friendly".[8]

On January 25, 2011 WLGD changed callsigns to WRMR.

References
  1. 1989 Broadcasting yearbook p. B-216
  2. "Call Sign History". Retrieved January 6, 2011.
  3. 1968 Broadcasting Yearbook, p. B-119
  4. "Wilmington, NC - 104.5 Will FM - Variety Hits". Retrieved April 10, 2008.
  5. "New Bern/Morehead City - SAM 105.1 - Variety Hits". Retrieved April 10, 2008.
  6. "Spanish Radio Station Debuts," The Daily Reflector, April 1, 2008.
  7. "Capitol Broadcasting acquires seven radio stations in deals worth nearly $13M". July 16, 2008. Retrieved September 22, 2008.
  8. Royal, Judy (December 1, 2010). "Surf 98.3 changing to Coastal Carolina's Modern Rock 98.7". Star-News. Retrieved December 8, 2010.
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