WLTT

WLTT (1180 kHz) is an Urban AC AM radio station licensed to Carolina Beach, North Carolina. The station serves the Wilmington, North Carolina radio market. The station is owned by CLI Radio, LLC.[2]

For the Shallotte, North Carolina radio station that held the call sign WLTT at 103.7 FM from 1993 to 2003, see WILT (FM). For the Bolivia, North Carolina radio station that held the call sign WLTT at 106.3 FM from 2003 to 2013, see WUDE.

WLTT
CityCarolina Beach, North Carolina
Broadcast areaWilmington, North Carolina
Frequency1180 kHz
BrandingPower 107.1
SloganWilmington's R&B Connection
Programming
FormatUrban AC
AffiliationsSteve Harvey Morning Show
Ownership
OwnerCLI Radio, LLC
WWIL
History
First air date
July 1, 1989 (as WMYT)
Former call signs
WMYT (1987-2011)
WUIN (2011)
WSFM (2011-2013)[1]
Technical information
Facility ID25586
ClassD
Power10,000 watts days only
Transmitter coordinates
34°9′3.00″N 78°4′48.00″W
Translator(s)107.1 W296DP (Wilmington)
Links
Websitewww.mypower107.net

Because AM 1180 is a clear-channel frequency reserved for Class A WHAM in Rochester, New York, WLTT must sign-off between sunset and sunrise each day to avoid interference. Its transmitter is located off Governors Road Southeast in Winnabow, North Carolina.[3]

History

On July 1, 1989, the station first signed on as WMYT.[4] It began as a religious radio station, owned by Gulfstream Radio.

Later, WMYT was a Spanish-language Contemporary Christian station known as "Radio Alegre" (Happiness Radio).[5]

Late in 2010, Brian Schimmel of Sunrise Broadcasting said Sea-Comm Media would buy WMYT from Carolina Christian Radio, which bought the WUIN frequency.[6]

The call sign changed to WUIN on January 1, 2011, and later changed to WSFM on January 11, 2011.[1]

The format changed to classical music with the name "Bach FM." During this time, the station was simulcast on an FM translator station at 95.9 MHz. In 2014, the translator station changed to a rebroadcast of sports radio AM 630 WMFD.

On December 2, 2013, WSFM switched to a talk format previously heard on 93.7 and 106.3 FM. Those FM stations switched to a country music format called "The Dude" at 12 noon.[7]

On December 10, WSFM changed its call letters to WLTT, the former call sign of 106.3 FM.[1]

On March 17, 2014, WLTT began simulcasting 103.7 WBNE (now WILT).[8]

On October 21, 2014, WLTT changed to a Christian radio format, branded as "Today's Christian Talk 1180." Later, the format switched to Spanish-language shows on weekday mornings and weekends, while Christian instruction and preaching programs were heard on weekday afternoons.

On February 3, 2020, WLTT changed their format from Christian radio to urban adult contemporary, branded as "Power 107.1" (simulcast on FM translator W296DP 107.1 FM Wilmington).[9]

See also

References
  1. "Call Sign History". Retrieved 2011-01-06.
  2. "WLTT Facility Record". United States Federal Communications Commission, audio division.
  3. Radio-Locator.com/WLTT
  4. Broadcasting & Cable Yearbook 1990 page B-223
  5. "WMYT - Radio Alegre 1180 AM Carolina Beach, NC". Retrieved 2010-12-08.
  6. Royal, Judy (2010-12-01). "Surf 98.3 changing to Coastal Carolina's Modern Rock 98.7". Star-News. Retrieved 2010-12-08.
  7. "Port City Radio Moves; Dude Launches In Wilmington". radioinsight.com. 2013-12-02. Retrieved 2014-04-10.
  8. "Wilmington's Bone Fades Away". radioinsight.com. 2013-12-02. Retrieved 2014-04-10.
  9. Power 107.1 to Debut in Wilmington, NC Radioinsight - January 29, 2020


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