Total (cereal)

Total is a range of breakfast cereals made by General Mills for the United States market. It consists of whole grain wheat flakes. Some varieties of Total supply 100% of the US Department of Agriculture's (USDA) recommended daily allowance for each of the following different vitamins and dietary minerals: vitamin C, calcium, iron, vitamin E, thiamin, riboflavin, niacin, vitamin B6, folic acid, vitamin B12, pantothenic acid and zinc. The cereal was launched in 1961.

Total cereal flakes

Varieties of Total are:

  • Total
  • Total Cranberry Crunch
  • Total Whole Grain
  • Total Cinnamon Crunch
  • Total Blueberry Pomegranate (note: does not contain actual blueberries or pomegranate)

These varieties provide different amounts of vitamins and minerals than regular Total. For example, Raisin Bran does not provide vitamin C.

Discontinued varieties include:

  • Total Raisin Bran
  • Total Oatmeal
  • Total Corn Flakes
  • Brown Sugar & Oat Total
  • Total Protein

Marketing slogans

Marketing slogans for Total have included:

  • "The Big G Vitamin Cereal" (1960s)
  • "One Bowl, 100%" (typically shown with commercials showing people having to eat a whole stack of bowls of other cereals to get the same 100% nutritional value)
  • "100 Calories. 100%."
  • "Are you getting 100%?"
  • "Total gives 100% so You can be your 100%"


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