Fruit by the Foot

Fruit by the Foot is a fruit snack made by General Mills and distributed under the Betty Crocker brand.[1] It was introduced in 1991 in North America and is still in production.

Orange and cherry flavored Fruit by the Foot

Ingredients

Fruit by the Foot primary ingredients are Sugar, Maltodextrin, Corn Syrup, Pear Puree Concentrate and Palm Oil.[2] Its primary flavors are derived from Artificial colors and flavors.

Promotions

The paper backing is occasionally printed with games, jokes, or trivia facts.

In early 1999, Nintendo and General Mills worked together on a promotional television advertising campaign costing $5 million. The advertisement by Saatchi began on January 25 with Fruit by the Foot snacks including tips on various Nintendo 64 games on the wax paper. Ninety different tips were available, with three variations of thirty tips each.[3]

Current marketing slogans include "3 Feet of Fun!" In the early 1990s, Fruit by the Foot came with stickers that kids put on their lunch boxes to show they had eaten Fruit by the Foot.

See also

• Fruit Roll-Ups, a similar product

References

1. "Fruit Snacks". General Mills. Retrieved 18 January 2021.
2. "Betty Crocker Fruit by The Foot Nutritional Info". General Mills. Retrieved 18 January 2021.
3. "Promotions: Mills Gets Foot Up with Nintendo Link-up." BRANDWEEK formerly Adweek Marketing Week. (January 18, 1999 ): 277 words. LexisNexis Academic. Web. Date. Retrieved 2013/07/24.