Dunkaroos

Dunkaroos are a snack food from Betty Crocker, first launched in 1990. It consists of a snack-sized package containing cookies and frosting; as the name implies, the cookies are meant to be dunked into the frosting before eating. Individual snack packages contain about ten small cookies and one cubic inch of frosting. The cookies are made in a variety of shapes, including a circle with an uppercase "D" in the center (the only shape featured in the 2020 version), feet, the mascot in different poses, and a hot air balloon.

Dunkaroos
Product typeCookie snack
OwnerGeneral Mills
CountryUnited States
Introduced1990 (first run)
2020 (second run)
Discontinued2012 (original)
MarketsUnited States (1990-2012, 2020-)
Canada (1990-2018)
Australia (2019-)
Websitehttp://www.dunkaroos.com

Marketing

The Dunkaroos mascot is a cartoon kangaroo, explaining the product's name which is a portmanteau of dunk and kangaroos. The original mascot was Sydney, a caricature of modern Australian culture, who wore a hat, vest, and tie and spoke with an Australian accent, and was voiced by John Cameron Mitchell. At the height of their popularity in 1996, a contest known as "Dunk-a-roos Kangaroo Kanga-Who Search" was held, resulting in the new mascot: Duncan, named the dunkin' daredevil.[1]

History

The product was discontinued in the United States in 2012 but continued to be sold in Canada. In 2016, General Mills announced a campaign called "Smugglaroos", which encouraged Canadians travelling to the United States to bring the snack to Americans who wanted it.[2] Dunkaroos continued being sold in Canada until January 2018, with no comment by General Mills. In December 2019 Dunkaroos were brought back unofficially by Nestlé with a chocolate-hazelnut flavour. The biscuits are shaped like a kangaroo biscuit. This is only available in Australia as Nestlé does not have the right to sell Dunkaroos worldwide.[3]

On February 3, 2020, a Buzzfeed article was published claiming that General Mills sent them exclusive info regarding a return of Dunkaroos.[4] The official Twitter account for Dunkaroos claimed that they are scheduled to be re-released during the summer of 2020. It also used to link to the BuzzFeed article in the bio, but this was later changed to their official website.

In May 2020, Dunkaroos began arriving at 7-Eleven stores in the United States[5] until being brought to other stores, including Walmart, Target, and Kroger, a few months afterwards.

On July 22, 2020, limited edition merchandise based on the brand was released, with each order coming with a pack of the aforementioned snack.[6]

On November 23, 2020, limited edition Dunkaroos cookie dough, complete with frosting, was released.[7]

Around early January 2021, a Dunkaroos cereal was released by General Mills.[8]

Around January 2021, Dunkaroos yogurt was released under Yoplait's Go-Gurt product line.[9]

Varieties

Dunkaroos come in rainbow sprinkle frosting with vanilla cookies, vanilla frosting with chocolate cookies, chocolate frosting with graham cookies, strawberry Frosting with vanilla cookies, and rainbow sprinkle frosting with chocolate chip graham cookies.

Cookie dough, a cereal, and yogurt also spawned from the 2020 version.

Previously the cookies were cinnamon flavored. There was a special SpongeBob SquarePants Edition, featuring yellow frosting. Then in 2010, the cookies collaborated with DreamWorks to add series like Megamind and Shark Tale.[10]

References
  1. The 90s, Children Of (March 3, 2009). "Dunkaroos".
  2. Krashinsky, Susan (October 26, 2016). "General Mills hopes to hit sweet spot with new 'Smugglaroos' campaign". The Globe and Mail. Retrieved November 6, 2016.
  3. "Dunkaroos (@Dunkaroos) | Twitter". twitter.com.
  4. Galindo, Brian. "'90s Kids: Time To Get Hyped 'Cause Dunkaroos Are Coming Back In 2020". BuzzFeed.
  5. https://www.yahoo.com/lifestyle/dunkaroos-officially-spotted-shelves-best-192000353.html
  6. Dunkaroos [@Dunkaroos] (July 22, 2020). "It's here! Limited edition merch — get some before it's gone! Shop now at t.co/1ZoOFicXyA!! t.co/9huwVB6MfI" (Tweet). Archived from the original on September 26, 2020. Retrieved January 17, 2021 – via Twitter.
  7. Dunkaroos [@Dunkaroos] (November 10, 2020). "Something BIGGER is coming! Now introducing limited edition Dunkaroos sugar cookie dough and frosting. You can now DIY and customize your Dunkaroos with 6 large cookies or 24 mini cookies. t.co/NxD552nblQ" (Tweet). Archived from the original on January 3, 2021. Retrieved January 17, 2021 – via Twitter.
  8. Dunkaroos [@Dunkaroos] (December 7, 2020). "The rumors are real, Dunkaroos cereal is coming soon! Kicking off the new year with even more nostalgia, available early January 2021! t.co/LHEFCmhHUX" (Tweet). Archived from the original on December 7, 2020. Retrieved January 17, 2021 – via Twitter.
  9. Dunkaroos [@Dunkaroos] (January 4, 2021). "Dunkaroos for a mid-morning snack? Oh ya! Introducing a new twist to your favorite 90's snack. Go-GURT Dunkaroos, in three fun flavors to choose from. Coming this January! t.co/qXVOAMjSSN" (Tweet). Archived from the original on January 4, 2021. Retrieved January 17, 2021 – via Twitter.
  10. "SpongeBuddy Mania - SpongeBob Clips, Videos, Promos, and Commercials - DunkAroos and Fruit Snacks". www.sbmania.net.
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