The Snow Queen: Mirrorlands

The Snow Queen: Mirrorlands (Russian: Снежная Королева: Зазеркалье, romanized: Snezhnaya Koroleva: Zazerkal'e, lit. 'The Snow Queen: Looking Glass') is a 2018 Russian 3D computer-animated fantasy comedy family film written by Andrey Korenkov, Robert Lence and directed by Robert Lence and Aleksey Tsitsilin. Wizart Animation took charge of design while Boris Mashkovtsev, Yuri Moskvin, Vladimir Nikolaev, Pavel Stepanov, and Vadim Vereshchagin produced the film. The film stars Lina Ivanova as Gerda and Nikolay Bystrov, Filipp Lebedev, Lyasan Utiasheva, Vladimir Zaystev, Irina Bezrukova, Nadezhda Angarskaya, Vsevolod Kuznetsov, Olga Zubkova, Nikita Prozorovsky, Anton Eldarov, Mikhail Yuryevich Tikhonov in supporting roles.

The Snow Queen: Mirrorlands
Theatrical release poster
Directed by
  • Robert Lence
  • Aleksey Tsitsilin
Produced by
  • Boris Mashkovtsev
  • Yuri Moskvin
  • Vladimir Nikolaev
  • Pavel Stepanov
  • Vadim Vereshchagin
  • Lisha Nin
Written by
  • Andrey Korenkov
  • Robert Lence
  • Vladimir Nikolaev
  • Aleksey Tsitsilin
  • Aleksey Zamyslov
Starring
  • Lina Ivanova
  • Nikolai Bystrov
  • Filipp Lebedev
  • Lyasan Utiasheva
  • Vladimir Zaystev
  • Irina Bezrukova
  • Nadezhda Angarskaya
  • Vsevolod Kuznetsov
  • Olga Zubkova
  • Nikita Prozorovsky
  • Anton Eldarov
  • Mikhail Yuryevich Tikhonov
  • English
  • Laurie Hymes
  • Jason Griffith
  • Graham Halstead
  • Billy Bob Thompson
Music byFabrizio Mancinelli
Animation byAlexey Lyamkin
Production
company
Distributed by
Release date
  • 21 December 2018 (2018-12-21) (Poland, et al.)
  • 1 January 2019 (2019-01-01) (Russia )
  • 18 December 2020 (2020-12-18) (USA)
Running time
84 minutes[1]
CountryRussia
LanguageRussian
Budget₽356 million[2]
~$6 million
Box office$10 million[3]

For the first time in Russian animation history, a film was co-directed by a Hollywood animator, Robert Lence. Mirrorlands is the fourth film in the The Snow Queen franchise, following The Snow Queen 3: Fire and Ice, and like the previous installments, the stories are inspired by the 1844 fairy tale of the same name by Hans Christian Andersen. The film follows the war between magicians and technocrats.

The film was presented at film markets and festivals such as AFM and Cannes, where international distributor partners from South Korea, Turkey, and Poland pre-sold the movie before release. Central Partnership and Soyuzmultfilm released the film in Russia and in Commonwealth of Independent States on 1 January 2019. Mirrorlands released in United Kingdom in July 2020. The film received positive reviews from critics with reviews comparing the movie to the masterpiece works of Russian author Mikhail Bulgakov.

Plot

Gerda and Kai are finally reunited with their parents. Together they move to a certain province, ruled by a powerful inventor King Harald. In a family full of professional magicians, only Gerda doesn't have the ability to wield magic. However, the family is satisfied by selling first-class magic trinkets. One day grandma comes to buy a trinket at their shop. Gerda tells it cost ten dinars. Grandma couldn't buy it all because of her retirement benefits. She almost leaves, before Gerda tells her to buy it for free.

A new competition at the court was announced, with families including Gerdas clamoring to go and get the position as court magician. Sadly, Gerda is the only one who stays at the home responsible to guard the store items. King Harald is an ardent advocate of technical progress. He builds machines and robots. Harald decides to banish all magicians from the realms. Harald nearly lost his family due to the Snow Queen's previous deeds. As reparation, Harald issues a new decree that the products of scientists, engineers, and the inventors will be the standard while the amulets, potions, and talismans of the magicians will be relegated or even forbidden. King Harald finds a way to ban all the magic from the world - all the possessors of magic powers are now trapped in Mirrorlands.

After the powerful king traps all the world's magicians in the polar internment zone, Gerda finally finds out why all the magicians vanish at the palace. Gerda takes this mystery into her own hands as she battles to keep magic alive through kindness and friendship. However she is sent to jail at the top of the castle. Inside the Mirrorlands zone, a meeting is held of all those who have magic. Gerda's parents believe only Gerda can rescue them. They travel to the Snow Queen's castle, where she is playing chess. They reconcile all their past differences and agree for a united plan of action. Gerda will be helped by trolls, pirates, and even the frigid and mysterious Snow Queen herself. Even Rollan the wielder of fire will return from the prequel to help save the magicians from the imminent threat imposed by the magical blue mirror called the looking glass.

One of their rendezvous to the land of the trolls includes an aerial battle with zeppelins in the floating City of Pirates. Gerda manages to seek the services of air captain Alfida. Alfida agrees to sail the shark airship zeppelin with the hero and heroine as passengers. King Harald and his airship fleet are already on their way to thwart Gerda's plan of liberation engaging in a battle between spells and technology. Teaming up with the pirates of the Flying City, the heroes try to capture the capital of the region and re-open the portal to the looking glass using the amulet of King Arrog.

Cast
Character Russian Actor English Actor
Gerda Lina Ivanova Laurie Hymes
The main heroine from The Snow Queen. She's a brave, kind, and honest girl with a strong will.

Growing up in an orphanage, she is always quick to embark on any adventure and has a warm perceptive heart.

Kai Nikolay Bystrov Jason Griffith
Gerda's brother-a dreamer, artist, and poet. He is willing to help alongside Alfida and Gerda.
Rollan Filipp Lebedev Graham Halstead
An adventurer who collects legends.
Orm Anton Eldarov Billy Bob Thompson
Orm is a very ordinary troll. Despite not seen at "troll" standards, Orm's strengths are not physical.

His true merits lie elsewhere, namely in cunning and savviness.

Alfida Lyasan Utiasheva Devin Bailey Griffin
A true pirate. Alfida is strong, authoritative, and determined-but she has a kind heart, and an acute sense of justice.
Snow Queen Olga Zubkova Samia Mounts
The ruler of an icy palace in the Laplands.

The Queen has the power to invoke polar winds that turn the lands into a winter land.

King Harald Vladimir Zaystev Marc Thompson
The inventor engineer head of state who manages to lure all magic inside an azure reflector
Una Irina Bezrukova Vanessa Gardner
Vegard Mikhail Tikhonov Tom Wayland
Lilit Nadezhda Angarskaya
Troll King Arrog Vsevolod Kuznetsov Scott Rayow
Admiral Nikita Prozorovsky Jason Griffith

Production

Development

“The main idea of the movie is a confrontation between magic and the technical progress. We’ve managed to create a visually pleasant world where magic intertwines with technologies. A huge city teems with all kinds of steam carriages, airships, submarines, automatic cleaning machines, and other gadgets. That forced us to develop a lot of technological ideas to achieve what we wanted."

— Director Robert Lence[4]

In December 2017, Vladimir Nikolaev, general producer of Wizart revealed the studio was working on the fourth installment of The Snow Queen franchise.[5] Wizart collaborated with American animation veteran Robert Lence. Previously, Lence has worked as a script writer, animator, and story board consultant for major studios including Dinsey, Pixar, and Dreamworks.[6] Lence became a director alongside co-director Aleksey Tsitsilin. For the first time in Russian animation history, Hollywood collaborated with the Russian film industry.[7]

Both Tsitsilin and Lence reciprocated their skills for the movie. Tsitsilin noted Lence gave the film more comedic output that is usually present in American animated movies, while Lence remarked, "It was also nice to see them incorporate things in the film that are particular to their own culture and sensibilities. Because they do indeed have such a rich history of film making and storytelling in their country. And likewise, I learned a great deal from them as well." Lence also pointed out, despite the geographic and language barrier between Hollywood and Russia they were able to find common ground. Lence continued, "It’s those revelatory crossover moments in the course of creating the story, where we came to a shared understanding of what is funny, heartfelt, or entertaining. We realized that we can both learn from each other's cultures and differences, and celebrate what each of our cultures has to bring to the table."[8]

The work for the movie lasted two years. The movie had children as the target audience alongside messages that foster kindness by using actions guided by the heart and good thoughts.[9] At the March 2018 FILMART Asian Film Market in Hong Kong, preliminary content of the movie was presented.[10] On 12 September 2018, at the Eastern Economic Forum in Vladivostok, a trilateral liaison between the Russian Export Center, Wizart, and the company from China-HY Media/Cayie International Media Group was signed. Andrey Slepnev, General Director of the REC and executive producer of Wizart Yuri Moskvin attended the forum.

The signing became one of the first times, China became a joint partner in producing a Russian animated movie. The CEO of the company Lisha Nin remarked the plan will bring the Russian animation industry within great export potential to China.[11][12][13]

Themes

In November 2017, at the American Film Market, Wizart presented the materials for The Snow Queen: Mirrorlands. Presenters remarked the film will be a fusion of technology and magic that hearkens back to the central theme of man vs nature. Robert Lence explained how the film will be a creative melting pot of steampunk genre through the use of technology like airships, submarines, and steam carriages intertwined with the polar fairy tale setting of the franchise based on the Andersenian plot.[14][15][16] Co-director Alexsey Tsitsilin emphasized the film will also feature fundamental themes such as friendship, kindness, forgiveness, and perseverance[17] saying, "The movie answers the question, ‘Should we really treat people united by some common feature bad if only one of them did something wrong?" The movie will explore this theme around the realm of collective punishment and whether it is a rightful means of justice.[8]

The concept is explored in the film, when a decree to imprison all magicians in an ice portal because they don't fit scientific, technical definitions is imposed on the land with mostly everyone affected except the character Gerda.[18] The film described the ramifications that arise when science converges with magic. In the film, the character King Harald represents the clan of scientists and technology while the character Gerda represents the clan of magic and fairy tales. The film is a description of the cultural phenomena that is released when seemingly incompatible establishments intersect and cross each other's path. The script's use of diametrically opposite clans of magicians and technocrats were applauded by reviews, as if the story came out of a 20th-century Bulgakov novel.[19][20]

The conflict is explored within the context of science colliding with magic presented by new characters such as King Harald.[17] The conflict parallels mankind's rationalism in the Industrial Revolution in contrast to the spiritual enlightenment found in schools of thought such as Transcendentalism, and Naturalism.[21][22] Another theme developed was reconciliation seen in the finale when unexpected enemies find common ground to help solve the crisis of the fairy world.[21] The script was developed to accommodate all the friends and foes of the past series.[18]

The film was slated to finished by the end of 2018. Central Partnership and Soyuzmultfilm distributed the film to Russia and neighboring countries.[23][24] Soyuzmultfilm returned to produce a Snow Queen adaptation ever since its 1957 film by Lev Atamanov that has earned a place in Russian animation classics.[25] A well known Russian cast gave voice to the characters. Lina Ivanova (Hermione Granger-Harry Potter) voiced Gerda. Alfida the pirate was voiced by legendary Russian gymnast Lyasan Utiasheva. Celebrity stage and screen actress Irina Bezrukova voiced Gerda and Kai's mother, Una. Nadezhda Angarskaya voiced Lilit. Vladimir Zaystev (Sherlock Holmes-Sherlock Holmes: A Game of Shadows) voiced King Harald.[26][27] Polish actresses Agata Kulesza and Natalia Szroeder also lend voices for the localized dub.[28] Brazil voice cast included popular actress and singer Larissa Manoela, João Côrtes(pt), and Igor Jansen.[29]

Animation

The feature film is considerably different from its prequels due to its sophisticated artwork on technology. Due to the film's story line, Wizart expanded the fairy tale universe to a megalopolis where retrofuturistic inventions are the norm.[30] Animators increased the quality of the film to showcase real-life depiction of the elements such as clouds, lava and water. Special effects of the reflections of the sun on the sea waves were developed.[31][17][32] At the AFM presentation, animators explained how they created a cloud system. First the layout department models the cloud, adds geometry with polygonal modeling tools, and stages the shot. Next, the effects department uses volume processing tools to generate complex shapes. 3D noise displacement and smoothing algorithms are employed in this process. Finally, OpenVDB library created by DreamWorks efficiently formats the data.[24]

Animators had to hone their skills especially in the areas of dialogue and actions when it came to interactions between Gerda and the Snow Queen, because they were the only characters in the story capable of communicating with each other. Animators unlocked new areas of artistry that featured aerial chases with zeppelins featured in the City of Pirates attack.[24] Technical animator as well as the writer for the movie, Andrey Korenkov remarked the airship chases were difficult to animate due to its large-scale geometry, and the different factors that go with the action such as sails, explosions, cloth, and wind dynamics. Those shots were a test for all departments.[33]

Soundtrack

The original score was composed by Fabrizio Mancinelli who had worked on a number of projects for Disney including Growing up with Nine Old Men (directed by Theodore Thomas) and comedy film Scappo a Casa. With Mancinelli's original score, the music for the soundtrack was recorded by the Budapest Scoring.[34][35] The theme song is "The Best Adventure" sung by Fabrizio Mancinelli and Jessica Kline. Russian singer Yulia Iva who has worked for projects such as Beauty and the Beast and Little Mermaid gave voice to the theme song "The Best Adventure."[28]

Snow Queen: Mirrolands
Soundtrack album by
Fabrizio Mancinelli
Released18 December 2020 (2020-12-18)
Recorded2018
GenreFeature film soundtrack
Track listing
No.TitleMusicSinger(s)Length
1."The Best Adventure" 
  • Jessica Kline
  • Yulia Iva
3:04
2."Night Flight"Fabrizio Mancinelli 1:34
Total length:3:04

Release

Distribution

At the 2017 AFM, Wizart secured distribution in South Korea, Turkey, and Poland. In May 2018, at the Marché du Film in Cannes, Wizart showcased the first footage of its film for a global audience. The film pre-sold to Latvia, Lithuania, and Estonia (Acme Film), Poland (Kino Świat(pl)), former Yugoslavia (Blitz), the Czech Republic and Slovakia (CinemArt(cs)).[36] The franchise also returned to Bulgaria via Pro Films, where previously, The Snow Queen 3 was the most successful independent theatrical animation release for an independent animation studio.[37][31] In June 2018, a teaser was released at the Sochi film festival[38] and a trailer was released in October 2018.[39][24] Line Friends Corporation distributed the film in South Korea. The movie went to Mongolia as Digital Content agreed to distribute the film.[40]

Theatrical

Poland, Lithuania, Latvia, and Estonia were the first to view Mirrorlands on 21 December 2018. Promotional marketing between H&M and Orange commenced for the opening in those regions. The film was released on 27 December 2018 in Slovakia and Czech Republic. The city of Voronezh (Wizart headquarters) in Russia had a special premiere before the anticipated release domestically.[32] There was also a premiere in Moscow on December 23, 2018. The main domestic release in Russia began on 1 January 2019.[41] Central Partnership and Soyuzmultfilm distributed the movie in Russia. Later in the month, the film opened in Croatia, Bosnia and Herzegovina, Slovenia, and Montenegro via Blitz.[28]

The film was released in Germany and Austria during February 2019. Mirrorlands was the first film in the franchise to be released theatrically in Germany, as opposed to VOD. Peppermint Enterprises handled distribution for Germany.[42][43] In March 2019, the film was released in Bulgaria.[44] The film was presented at the Shanghai International Film Festival on 26 June 2019 and then slated for release in China on 2 August 2019.[45][46] In September 2019, Wizart negotiated with distributing partners at the Toronto International Film Festival.[47] Wizart also became the first to present a Russian animated film at a New York film festival by joining the Niagara Falls International Film Festival. Mirrorlands also presented at Montreal's Animaze fest, where it had its Canadian premiere on 1 September 2019.[47]

Wizart signed a deal with Universal Pictures Video France and KLB SAS for distribution across France and the principalities of Andorra and Monaco, and French-speaking territories of Belgium, Switzerland, Luxembourg and Africa in 2019.[48] Galeria Distribuidora distributed the movie in Brazil in November 2019. On 8 November 2019, the film released in Indonesia.[49] On 28 November 2019, the theatrical release of the feature occurred in Uruguay and Argentina. Paraguay will also feature the movie in December 2019.[29] The film premiered Vietnam via CJ CGV Company in December 2019.[28][50] In the same month, Line Friends Corporation distributed the movie In South Korea.[51] In 2020, Rai Gulp, Italy's largest children's TV channel, agreed to air the The Snow Queen series including Mirrorlands.[52] The film was presented at the Kinderfilmfest at Kassel, Germany in 2019.[53]

In 2020, Russia held its own film festival Key Buyers Event: Digital Edition, the world's first virtual content market. There Wizart negotiated with UK, India, and Africa distributors. The film distributors such as Signature Entertainment, one of Britain's leading distributors, agreed to release the film to the cinemas in both Britain and Ireland on 7 August 2020 with promotional theatrical trailers released.[54][55] Miraj Group of India also were present in the virtual event who negotiated the rights to the movie for release.[56][57]

In 2020, America and Canada will have the opportunity to view The Snow Queen: Mirrorlands. Vertical Entertainment, the international film distributor will arrange the opening of film on 18 December 2020. Vertical Entertainment who has previously arranged and distributed the prequels to The Snow Queen series, has managed to release the film just in time for the holidays.[58] The format opening will be theater with additional Video on Demand such as iTunes and Google Play outlets providing support for a digital release.[59]

The film is released as Blu-Ray and DVD in Russia through the company of GoldDisk.[60] The film was released in official Blu-Ray and DVD in English on 23 November 2020 by Signature Entertainment.[61][62]

Reception

Critical response

KinoKultura review by Olga Blackledge stated the international appeal of The Snow Queen franchise is undeniable as it has been shown in over 150 countries. Furthermore, there was a statement about the film's overall secret formula for success, "So what is its secret? The franchise in general, and Mirrorlands in particular, have been praised for its technological mastery which is consistently growing. Even with a relatively low budget, Wizart Animation manages to create world-class animation."[7] InterMedia gave the movie an acclaimed 5/5 stars, stating the movie's script is akin to the stories of Russian author Mikhail Bulgakov.[19] Editorial board at Tlum reviewed the film is a treat for the children audience. They said: "The film really has a lot of special effects: the clouds are alive, the burning lava is like real, the sea waves are about to splash out from the screen, the fabulous beauty of the scenery, especially the mountain lake hidden in the rocks, is breathtaking. This is a great step forward for Russian animation."[63]

German critics of Die Schneekönigin: Im Spiegelland (The Snow Queen: In The Mirror Country) included Film-Rezensionen's review of 5/10 who was much more favorable with the film's theme of reconciliation. The review stated, "The conciliatory note is, of course, extremely nice as the Snow Queen tries to get away from the usual black-and-white drawing that prevails in such animated films."[14] Spielfilm also reviewed the film with 3/5 stars:

The fact that Alfida's ship and the King's fleet of pursuers fly through the air, carried by a shark-shaped zeppelin or balloons, is one of the most appealing visual ideas in the film. Even in the genre of superhero movies this turbulent story is historical. Thematically and creatively, the film impresses with an enormous wealth of ideas. They tried to bring almost too many different elements together. The landscapes with their gorges, through which the airships fly, the blue mirror country, but also the Old Town, in which Gerda lives, are beautifully drawn backdrops. Overall, the packed film is quite appealing.[64]

Moviebreak finds Mirrorlands is the perfect alternative to Frozen II, as both were released in 2019. The review was surprised by the output, because Wizart has proven it "gained self-confidence" in building a series from a fairy tale. The review liked the movie's message of reconciliation and animation stating, "With plenty of action, some suspense, and the theme of reconciliation, the fourth part of the 'Snow Queen' series also surprises and reveals entertainment for the very little ones among us. Although there are again narrative weaknesses and a quite simple plot, the strengthened visual power as well as the ambivalent characters can convince. Even non-connoisseurs of the series will not do much wrong here and can enjoy a fast-paced fairy tale on the big screen."[65]

Reviews found the character development of Gerda exemplary as she becomes a superhero girl. Moviebreak stated, "This then also benefits the finale, where not only Gerda can finally triumph as a fighting girl and no longer needs to be saved" and Italian review from der Zweifel stated: "Everything goes for the better and the girl eventually discovers that she is the most powerful magician in the village turning into a kind of superhero." der Zweifel also touched upon the innovative plot's idea of the struggle between technology vs. magic has "great potential" that parallels modern society's importance on rationalism contingent upon "what is seen" or "technological" as opposed to what "the sense of spiritual and magical that man has always sought and developed spontaneously."[21]

French critic from Avoir-Alire remarked at its visuals:

"Despite a limited plot, the franchise of Wizart Animation tends increasingly to the development of a very recognizable universe of its own: impeccable graphics, saturated colors, friendly characters, sustained rhythm. Young spectators should appreciate it. A simple story, no surprise, saved by a dazzling staging. The scenery is quite remarkable; the enchanting, icy blue color makes all the aesthetics of the film."[66]

Spanish video critic from Buen Cine gave the movie 4 stars.[67] LePop from Brazil stated, "With a plot that tries to rescue the golden times of Fairy Tales, The Frozen Kingdom: The Land of Mirrors can please children and also fathers, mothers and other family members who like this style of narrative."[68] A Czech review from Červený Koberec approved of the movie's plot: "the belief that even bad people can make amends makes The Snow Queen special compared to other fairy tales." The review also stated, "The creators are still coming up with at least new ideas" that didn't have any superfluous elements like "unnecessary jokes and political innuendo."[69]

Chris Hunneysett reviews gave the movie 3 stars stating the movie's landscapes were particularly noteworthy through its "epic sweep of the adventure on a journey of honey hued vistas: featuring lava lakes, giant rock monsters, and sky pirates." In-depth, the animators added intricate details to the landscapes as well: "However there’s a surprisingly intricate styling to the charming cityscapes, which feature robot-like street sweepers and trolley trams, and it’s full of slapstick silliness with mischievous and cute critters."[70]

Irish newspaper Sunday Independent, remarked the film is reminiscent of a Cold War film. With a final rating of 4 stars, the review stated, "To save the day, she(Gerda) will team up with the Snow Queen for an elaborate adventure populated with a robust array of characters and top-drawer fantasy animation. Parents really can't go wrong here."[71]

Box office

The budget spent on the film was $6 million.[7] During the premieres in Poland and Slovenia the cartoon took second place in rentals overtaking major overseas competitors. The movie became the first Russian film to receive $1 million at the international box office in 2019.[72] In Russia the collections in total amounted to $5.1 million. By the end of 2019 box office results, the animated movie became the most popular Russian animated film at the foreign box office. The fourth part took the second place of the highest-grossing domestic films releases abroad in 2019 with first place going to the feature film Going Vertical.[73]

The cartoon picked off where it left off as a prequel in Bulgaria as it set new records. According to general director Emil Simeonov of the distribution company Pro Films, Mirrorlands became the best foreign independent animation venture in Bulgaria in retrospect of 25 years that earned more than 100 thousand levs (the currency in Bulgaria) topping DreamWorks' How to Train Your Dragon-3 at premiere weekend. Fees for the fourth part of the franchise exceeded $2.5 million outside of Russia.[74][75] The film was a major Russian release in France.[76] Overall, currently the film has collected a total of $10 million.[3]

Accolades
Award Date of ceremony Category Recipient(s) Result Ref(s)
Festival of Visual Arts in Orlyonok (Grand Prix) July 2019 Full-Length Animation Film The Snow Queen: Mirrorlands Won [77]
Niagara Falls International Film Festival 18 September 2019 Narrative Features The Snow Queen: Mirrorlands Nominated [47][78]
Cartoons on the Bay (Italy) 2019 Animation The Snow Queen: Mirrorlands Nominated [47][79]
Russian Industrial Award Ceremony for Animation and Licensing (Multimir) 30 May 2019 Best Russian Animated Feature Film The Snow Queen: Mirrorlands Won [80][81]
Prague Independent Film Festival 8 August 2019 Animation The Snow Queen: Mirrorlands Won [47]
Sunny Island 6 September 2019 Special Jury Prize Directors: Aleksey Tsitsilin

Robert Lence

 Won [82][83]
Russian Film Week (The Golden Unicorn Award) 30 November 2019 Best Animated Film The Snow Queen: Mirrorlands Won [84]
Palm Springs International Animation Festival (PSIAF) December 2019 Animated Film The Snow Queen: Mirrorlands Nominated [85][16]
Catalina Film Festival 2019 Feature Films The Snow Queen: Mirrorlands Nominated [86]
World Festival of Animated Films 2019 Selected Feature Films The Snow Queen: Mirrorlands Nominated [87][28]
Tokyo Anime Award Festival 13 March 2020 Feature Animation The Snow Queen: Mirrorlands Nominated [88]
Good of the World Award March 2020 Animation The Snow Queen: Mirrorlands Won [89]

Tie-in Material

Video Game

Wizart animators reflected back to their origins as they released a free game for Android and iOS platforms based on The Snow Queen series. Wizart founded in 2007 as a gaming studio has lived up to its early year goals by creating a game on the basis of The Snow Queen franchise in 2020.[90] Snow Queen: Frozen Fun Run. Endless Runner Games features a runner (arcade) where the players can choose Gerda, Kai, Orm, or any other hero who need to overcome obstacles and escape from the main enemy-the North Wind.[91]

Franchise

After the release of The Snow Queen: Mirrorlands,The Snow Queen series became an animated tetralogy series presented by Wizart. For the first time in The Snow Queen series history, the viewership of the film surpassed 17,000,000 viewers in over 80 countries.[59] From its debut original The Snow Queen released in 2012, today Wizart has transformed the series into an animation series classic that has caught the attention of ordinary viewers to critics alike.[92]

Modern animation has witnessed a revival of The Snow Queen adaptations with Wizart presenting the movie in 3D art within the context of a comedy, fantasy, family film. Animation in Russia had to overcome a few hurdles to become a recognizable brand in the industry today.[93] However, The Snow Queen series and other products are helping not only Russian animation but worldwide animation as a whole. The fairy tale is well known to young viewers and their parents in many countries. Therefore, the project was in demand by international buyers at the markets in Cannes and Toronto, Shanghai and Santa Monica. International distributor partners and audiences alike are helping the studio's products gain acceptance, as the series has been released worldwide to over 150 countries and translated into 30 languages.[94][95]

See also

References
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