The Rec Room

The Rec Room is a Canadian chain of entertainment restaurants owned by Cineplex Entertainment. First opening in Edmonton in 2016, its locations feature entertainment and recreational attractions such as an arcade, driving simulators, recreational games, and virtual reality, as well as restaurants and bars, and an auditorium with a cinema-style screen, which can be used for concerts and other live events.

The Rec Room
TypeSubsidiary
IndustryEntertainment
Number of locations
8
Websitetherecroom.com

History

In January 2015, Cineplex announced the establishment of The Rec Room as a brand new concept, with initial locations set for Calgary's Deerfoot City, South Edmonton Common, and Roundhouse Park in Toronto.[1][2][3] Cineplex Entertainment CEO Ellis Jacob explained that the chain was meant to help the company diversify beyond its core cinema business in the wake of the growing streaming industry.[4] The first location opened in South Edmonton Common in 2016. A second location at Roundhouse Park opened in June 2017, along with a second Edmonton location at West Edmonton Mall.[1][2]

Cineplex aimed to open 10-15 locations of The Rec Room nationally, ranging in size from 30,000 to 50,000 square feet. The company subsequently announced other locations, including Masonville Place in London,[3][5][6][7] Square One Shopping Centre in Mississauga (replacing parts of the former Target Canada store),[8] Avalon Mall in St. Johns, Seasons of Tuxedo in Winnipeg, and Brentwood Town Centre in Burnaby.[9][10][11] In May 2019, Cineplex announced a second Vancouver-area location on Granville Street to open in 2021, featuring a rooftop patio.[12]

The Toronto location features The Void virtual reality attraction.[2] In July 2018, Cineplex announced that it would become the exclusive Canadian franchisee of The Void and add additional locations (such as the Mississauga and West Edmonton Mall locations).[13]

See also

References

  1. "Second Rec Room location almost ready to go in West Edmonton Mall". Edmonton Journal. 2017-07-06. Retrieved 2017-08-29.
  2. "Be a virtual Ghostbuster at Toronto's new Cineplex Rec Room". Toronto Star. Retrieved 2017-07-03.
  3. "Roundhouse to get Cineplex 'social destination' for dining, entertainment". Toronto Star. Retrieved 20 April 2016.
  4. "Entertainment and eats emporium the Rec Room opens in Toronto". Toronto Star. July 1, 2017. Retrieved July 1, 2017.
  5. "Cineplex at Edmonton's South Edmonton Common opening The Rec Room". Edmonton Sun. Retrieved 20 April 2016.
  6. "Cineplex unveils big plans for Deerfoot City". NewsTalk770. Corus Radio. Retrieved 20 April 2016.
  7. "Cineplex's 'Rec Room' opening slated for summer 2017". Calgary Herald. Retrieved 3 March 2017.
  8. Rosella, Louie (2017-11-06). "'Perfect spot': Here's what's coming to the old Target store at Square One". Mississauga.com. Retrieved 2018-06-01.
  9. "The Rec Room in Avalon Mall promising games, drinks, and a dose of nostalgia". CBC News. Retrieved 2018-06-01.
  10. "Future of retail? Cineplex to open massive entertainment centre at Winnipeg's Seasons of Tuxedo". CBC News. Retrieved 2018-06-01.
  11. "Cineplex eyes Burnaby for Rec Room entertainment complex". Vancouver Sun. 2017-05-17. Retrieved 2018-06-01.
  12. Brown, Scott (2019-05-15). "Cineplex opening Rec Room fun centre on Granville Street in Vancouver". Vancouver Sun. Retrieved 2019-09-11.
  13. "Cineplex to add at least 5 more Void virtual-reality experience centres". CBC News. Retrieved 2018-07-11.
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