SilverCity

SilverCity (French: StarCité) is a Canadian brand name of the chain of multiplex theatres operated by Cineplex Entertainment. The best SilverCity is located in Windsor, Ontario. The concept was introduced by Famous Players on November 7, 1997 when it debuted at The Pen Centre in St. Catharines.[1]

SilverCity

SilverCity Richmond Hill Cinemas, built by Famous Players in 1998.
Type	Subsidiary
Industry	Entertainment
Founded	November 7, 1997
Headquarters	Toronto, Ontario
Number of locations	29 (2005) 15 (2020)
Area served	Canada
Owner	National Amusements (1999-2005) Cineplex Entertainment (2005-present)
Parent	Famous Players Limited Partnership
Website	cineplex.com

As of 2021, Cineplex operates 15 theatres under the SilverCity and StarCité brands. Another 12 locations remain active, but were rebranded to Cineplex Cinemas and Scotiabank Theatre.

History

Famous Players SilverCity

SilverCity CrossIron Mills, the most recent SilverCity built by Cineplex, opened in 2010.

StarCité Montréal

The first SilverCity opened in St. Catharines on November 7, 1997, at The Pen Centre by Famous Players and the first StarCité opened in Gatineau in December 1999. Both brands combined peaked at 29 locations as of spring 2001. The tagline for SilverCity was Go Big or Go Home.

Cineplex Galaxy acquired all 29 theatres in 2005, but divested five SilverCity and two StarCité in 2006 to fulfill regulatory requirements, only to later reacquire the previously divested Gatineau and Empress Walk locations. The company also opened four new SilverCity locations, the last being CrossIron Mills on June 30, 2010.

A total of 32 SilverCity and StarCité locations have been built to date. Of these, more than half were either closed or rebranded. Notably, the St. Catharines location that premiered the brand was sold to Empire Theatres in 2005 and now owned by Landmark Cinemas since 2013 while the Mississauga location closed on May 1, 2014.[2] The StarCité at Sainte-Foy, Quebec City opened on April 12, 2000 and closed on February 27, 2007 because the Cineplex Odeon Ste-Foy next door outperformed it.[3] Another three former SilverCity locations now carry the Scotiabank Theatre brand: the West Edmonton Mall location was rebranded on May 2, 2007,[4] while Ottawa and the Polo Park location in Winnipeg were rebranded in the summer of 2016.[5]

SilverCity and StarCité, along with other Cineplex theatres, adopted safety measures on March 12, 2020 to help fight the COVID-19 pandemic (Coronavirus). Due to new government mandates, Cineplex temporarily closed all locations on March 16, 2020. Two SilverCity locations in British Columbia, and one StarCité location in Québec, reopened on July 3, 2020. This includes the Riverport, Victoria and Gatineau locations.

Features

SilverCity theatres built by Famous Players have a rectangular design, with gigantic friezes above the main entrance that create excitement as moviegoers approach the theatre. Inside, the themed lobbies are bright and lively with colourful neon lights and designs, as well as movie memorabilia, characters and objects including King Kongs and fire-breathing dragons. Newer SilverCity theatres have a standardized Cineplex Odeon/Galaxy Cinemas design with a red and silver motif with a licensed lounge.

Premium screens

• D-Box motion theatre technology is available at 13 SilverCity locations (including eight theatres formerly branded SilverCity). Normally, only one auditorium per location features this technology. Some locations offer a D-Box UltraAVX option. This combines the motion theatre technology with 4K resolution and enhanced Dolby sound.
• IMAX is available at eight locations, including the Ottawa, Edmonton and Coquitlam locations that are branded Scotiabank Theatre and Cineplex Cinemas respectively. All locations offer Digital IMAX technology. The Ottawa location discontinued film playback.[6]
• ScreenX features a 270-degree panoramic screen, and is available at the Yorkdale Mall (North York) location.[7]
• UltraAVX is available at most locations. These theatres offer 4K resolution and enhanced Dolby sound.
• VIP Cinemas is exclusively available in three locations in Coquitlam, Oakville and Toronto. All three were formerly branded SilverCity.

Locations

Theatre name	City	Opening date	Premium Large Format	OutTakes RestoPlex	Pizza Pizza Pizza 73	Poptopia	Coke Freestyle
British Columbia
Cineplex Cinemas Metropolis (SilverCity Metropolis Cinemas)	Burnaby	November 6, 1998	UltraAVX		N	N
Cineplex Cinemas Coquitlam and VIP (SilverCity Coquitlam Cinemas)	Coquitlam	December 18, 1998	UltraAVX		N		N
SilverCity Mission Cinemas	Mission	May 19, 2000	N/A		N	N	N
SilverCity Riverport Cinemas	Richmond	December 19, 1997	UltraAVX and IMAX		N
SilverCity Guildford Cinemas	Surrey	November 13, 1998	Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
SilverCity Victoria Cinemas	Victoria	November 5, 1999	IMAX		N	N	N
Alberta
SilverCity Country Hills Cinemas	Calgary	May 5, 2000	Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
SilverCity CrossIron Mills Cinemas and XSCAPE Entertainment Centre	Calgary	June 30, 2010	UltraAVX		N	N	N
Scotiabank Theatre Edmonton (SilverCity West Edmonton Mall Cinemas)	Edmonton	May 14, 1999	UltraAVX and IMAX			N	N
Manitoba
Scotiabank Theatre Winnipeg (SilverCity Polo Park Cinemas)	Winnipeg	November 24, 1999	IMAX		N		N
SilverCity St. Vital Cinemas	Winnipeg	December 18, 1998	UltraAVX			N	N
Ontario
Cineplex Cinemas Ancaster (SilverCity Ancaster Cinemas)	Ancaster	December 5, 1997	IMAX			N	N
SilverCity Brampton Cinemas	Brampton	November 19, 1999	UltraAVX			N
SilverCity Burlington Cinemas	Burlington	December 13, 1996 Reopened November 2002	N/A		N	N	N
SilverCity Newmarket Cinemas and XSCAPE Entertainment Centre	East Gwillimbury	December 8, 2000	UltraAVX			N
Cineplex Cinemas Hamilton Mountain (SilverCity Hamilton Mountain Cinemas)	Hamilton/Stoney Creek	December 19, 2008	UltraAVX			N	N
SilverCity Kitchener Cinemas	Kitchener	December 11, 1998	Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
SilverCity London Cinemas	London	May 5, 2000	UltraAVX and IMAX			N	N
SilverCity Mississauga Cinemas	Mississauga	November 28, 1997	Closed on May 1, 2014. Now a LA Fitness
Cineplex Cinemas Empress Walk (SilverCity North York Cinemas)	North York	November 12, 1999	IMAX		N	N	N
Cineplex Cinemas Fairview Mall (SilverCity Fairview Mall Cinemas)	North York	December 5, 2008	UltraAVX				N
Cineplex Cinemas Yorkdale (SilverCity Yorkdale Cinemas)	North York	June 25, 1999	UltraAVX			N	N
Cineplex Cinemas Oakville and VIP (SilverCity Oakville Cinemas and VIP)	Oakville	December 7, 2007	UltraAVX		N	N	N
Scotiabank Theatre Ottawa (SilverCity Gloucester Cinemas)	Ottawa	May 19, 1999	IMAX				N
SilverCity Richmond Hill Cinemas	Richmond Hill	May 8, 1998	UltraAVX			N
SilverCity Pen Centre Cinemas	St. Catharines	November 7, 1997	Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas. This was the first SilverCity-branded cinema.
SilverCity Sudbury Cinemas	Sudbury	November 26, 1999	UltraAVX				N
SilverCity Thunder Bay Cinemas	Thunder Bay	June 30, 1999	UltraAVX			N	N
Cineplex Cinemas Yonge-Eglinton and VIP (SilverCity Yonge-Eglinton Centre Cinemas)	Toronto	November 20, 1998	UltraAVX		N	N	N
SilverCity Windsor Cinemas	Windsor	December 12, 1997	IMAX		N	N	N
Quebec
Cinéma Starcité Gatineau	Gatineau	December 17, 1999	UltraAVX		N	N	N
Cinéma Starcité Montréal	Montreal	November 17, 2000	UltraAVX			N	N
Cinéma StarCité Ste-Foy	Ste-Foy	April 12, 2000	Closed on February 27, 2007 as nearby Cineplex Odeon was built next door. Now occupied by various retail shops.
Theatre name	City	Opening date	Premium Large Format	OutTakes RestoPlex	Pizza Pizza Pizza 73	Poptopia	Coke Freestyle

Gallery

• 
  SilverCity Newmarket Cinemas and XSCAPE Entertainment Centre.
• 
  SilverCity Sudbury Cinemas with the Famous Players signage.
• 
  The interior of SilverCity West Edmonton Mall Cinemas rebranded to Scotiabank Theatre in 2007.
• 
  Outpost of SilverCity Oakville Cinemas and VIP, renamed to Cineplex Cinemas Oakville and VIP
• 
  The SilverCity Fairview Mall Cinemas, opened in 2008.
• 
  The entrance to SilverCity Yonge and Eglinton Cinemas. This is now renamed to Cineplex Cinemas Yonge-Eglinton and VIP.
• 
  The entrance to Cineplex Cinemas Empress Walk. This theatre was originally known as SilverCity North York Cinemas and was sold to Empire Theatres in 2005.

See also

• List of Cineplex Entertainment movie theatres

References

1. Acland, Charles R. (13 November 2003). Screen Traffic: Movies, Multiplexes, and Global Culture. ISBN 0822384868.
2. http://www.cineplex.com/Promos/TheatreClosed
3. Martel, Denise (February 27, 2007). "Plus que 65 écrans à Québec". Canoe. Retrieved April 11, 2016.
4. Marshall, Pat (May 2, 2007). "Cineplex Entertainment and Scotiabank Launch First National Canadian Entertainment Loyalty Rewards Program and Rename Three Major Cineplex Theatres" (PDF). Retrieved June 9, 2016.
5. "SilverCity Polo Park gets rebranded as Scotiabank Theatre Winnipeg". www.cbc.ca. Retrieved June 9, 2016.
6. "EXPERIENCE DUNKIRK IN IMAX 70MM FILM AND IMAX WITH LASER". IMAX.com. June 27, 2017. Retrieved December 7, 2017.
7. ScreenX