Simply Market

Simply Market is a brand of French supermarkets formed in 2005.[1]This brand is a new concept to eventually replace Atac supermarkets. The brand belongs to the AuchanSuper subsidiary that manages the branches of Auchan supermarkets.[2] The group planned to open 500 Simply Market supermarkets in France by 2015.

Auchan Supermarche (Simply Market)
IndustryRetail
Founded2005
ProductsGrocery Stores
ParentAuchan Group
WebsiteWebsite (in French)
Simply Market in Lissone, Italy

History
  • 1959 : Opened first supermarket in Bagneux Doc
  • 1985 : Creation of the first supermarket Atac
  • 1996 : Selling of the Docks de France group to Auchan
  • 1998 : Birth of the Atac group, a sibling of the Auchan Group.
  • 2005 : Launch of the brand Simply Market: opening of its first supermarket in Bagneux[3]
  • 2009 : Launch of website 42 stores in Ile de France, home delivery or removed
  • 2009/2010 : Transformation of Atac supermarkets to Simply Market
  • 2016-2019: Transformation from Simply Market to Auchan Supermarche

Logo Design
  • Old Logo
  • Logo as of 2008

References
  1. Rullani, Enzo (2012). Innovazione e produttività. Alla ricerca di nuovi modelli di business per le imprese di servizi: Alla ricerca di nuovi modelli di business per le imprese di servizi. FrancoAngeli. p. 178. ISBN 9788856874396. via Google Books
  2. Sebastiani, Roberta (2014). Corporate sustainability e competitività delle imprese. Lo sviluppo sostenibile come opportunità per un nuovo modo di fare impresa. FrancoAngeli. p. 152. ISBN 9788891715104. via Google Books
  3. Auchan PR Archived 2010-02-14 at the Wayback Machine
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