Leader Price

Leader Price, (full name: Société S.A. Leader Price Holding), is a French discount store chain of the Groupe Casino, headquartered in Paris, France.[1]

Leader Price
IndustryRetail
Founded1989
FounderJean Baud
Defunct2007 (in Poland)
Headquarters
Gretz-Armainvilliers
,
France
Area served
Key people
Jean-Charles Naouri (CEO)
Products
  • Leader Price
  • Le Prix Gagnant
  • Leader Bio
  • Leader Price Equitable
  • Fine Ligne
  • Leader Price Kids
  • Sélections de nos régions
ParentGroupe Casino
SubsidiariesFranprix
Websiteleaderprice.fr

History

In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.

In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.

In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.[2]

At the end of November 2020, German discount giant Aldi Nord announced that it had agreed to buy 547 Leader Price stores plus three logistics centers. The purchase prices was to be € 717 million and the stores are expected to be integrated into Aldi by 2021.[3]

Leader Price around the world
CountryFirst storeStores
France1988651
Martinique19948
Belgium19979
Guyane20095
Djibouti20091
Cameroon20111
Vanuatu20111
Guinea20121
Togo20121
Cape Verde20131
Mauritania20141
Serbia20151
Morocco20161
Saudi Arabia20199
United Arab Emirates20198
Lebanon20194
Jordan20199
Egypt20197
Kuwait20199

References
  1. "Mentions légales Archived 2009-05-09 at the Wayback Machine." Leader Price. Retrieved on 24 June 2010. "4 Rue Galilée, 75116 Paris"
  2. "List of stores in France". LeaderPrice.fr. Retrieved 9 June 2013.
  3. https://www.faz.net/aktuell/wirtschaft/unternehmen/lebensmitteldiscounter-aldi-uebernimmt-mehr-als-500-filialen-in-frankreich-17078721.html


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