Nativa
Nativa was a carbonated beverage created by the Coca-Cola Company. It was released in November 2003 in Argentina,[1] and discontinued in August 2004.[2] The flavor of this drink was Yerba mate.
| Type | Yerba mate flavored beverage. |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | Argentina |
| Introduced | 2003 |
| Discontinued | 2004 |
| Type | Yerba mate tea leaves. |
|---|---|
| Manufacturer | Nativa Yerba Mate Inc |
| Country of origin | United States |
| Introduced | 2000 |
| Discontinued | available |
The odd choice of flavor was based on the Argentine tradition of drinking mate, which also was the reason of the naming of the brand "Nativa" (native).
Not to be confused with Nativa Yerba Mate, USPTO trademarked brand of loose-leaf yerba mate from Brazil which is still in existence.
References
- Wailin Wong, "Coke Takes Swig Of Argentine Drink", The Wall Street Journal, November 26, 2003.
- "Chimarrão da Coca-Cola fracassa na Argentina", O Estado de S. Paulo, August 13, 2004 (in Portuguese).
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