Nordic Mist

Nordic Mist (stylised as Nørdic Mist) is a line of soft drink mixers produced by The Coca-Cola Company and sold in Chile, Finland, Guinea-Bissau, Luxembourg, Belgium, Portugal, and Spain.[1]

Nordic Mist
TypeDrink mixer
ManufacturerCoca-Cola
Country of originUnited States
Introduced1992
Related productsClearly Canadian
Perrier

History

Nørdic Mist was introduced to New York City, Boston, Pittsburgh, and Philadelphia in September 1992. It was the result of a team working under Mary Minnick to develop beverages to compete in the growing low-carbohydrate, healthier soft drink market.[2] Nørdic Mist was created more specifically to compete with Clearly Canadian, a brand of sparkling water quickly growing in popularity at the time.[3] At its debut it was available in five flavors - black cherry, raspberry, peach, pineapple, and kiwi-pineapple-guava.[4] Chile saw the arrival of Nørdic Mist in 1997, distributed there by Embotelladora Andina.[5][6]

Nørdic Mist was introduced to Spain in 2000. In less than three years Coca-Cola enjoyed a 17% share of the tonic water market.[7]

Flavors
  • Bitter Lemon
  • Bitter Water
  • Fruit Punch
  • Ginger Ale
  • Lemon
  • Orange
  • Tonic Water
  • Agrumes

Trivia

Nørdic Mist has achieved almost cult status as the best mixer for gin & tonic with various Facebook pages [8] and blogs [9] requesting its export to other countries where it is not currently available.

In German slang, the word "Mist" (literally translated: manure) is used as a mild expletive. The closest approximation in English could be "crap".

The way Nørdic is written on the logo, with an O with a slash (Ø), pronounces exactly like Nerdic in Norwegian and Danish. This might be the reason why it never was launched in Scandinavian countries.

The mixer was produced by a team headed by Mary Minnick and was nicknamed "Wolf Sweat" by some senior Coke executives.

See also

References
  1. "Archived copy". Archived from the original on 19 February 2012. Retrieved 19 May 2009.CS1 maint: archived copy as title (link) CS1 maint: bot: original URL status unknown (link)
  2. Business Week Magazine
  3. New York Times
  4. Highbeam Website
  5. Salute to Soda Website
  6. IBM Website
  7. BeverageDaily Website
  8. https://www.facebook.com/topic.php?uid=2219865276&topic=2213
  9. http://www.expatforum.com/expats/spain-expat-forum-expats-living-spain/28360-nordic-mist-tonic-water-can-any-one-help.html
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