Namo Media

Namo Media was a technology startup providing in-stream advertisements for mobile applications. It was acquired by Twitter in June 2014 for between $50M[1] and $100M.[2]

Namo Media, Inc.
Available inEnglish
FoundedFebruary 2013
HeadquartersSan Francisco, California, USA
Founder(s)Gabor Cselle, Nassar Stoertz, Tural Badirkhanli
IndustryMobile advertising / Native advertising
URLhttp://www.namomedia.com/

It was founded by former Google employees Gabor Cselle, Nassar Stoertz, and Tural Badirkhanli, who raised $1.9 million in seed funding from investors that included Google Ventures, Andreessen Horowitz, and Betaworks.[3] Cselle had sold his previous startup reMail to Google in 2010.[4] Namo Media's advertising SDK for Android and iOS allowed developers to integrate native advertising into applications with streams of content,[5] and was the first to implement server-side location control of native ads.[6] In April 2014, Namo Media launched ad carousel upgrade.[7]

Namo Media's location control technology was integrated into Twitter's MoPub advertising solutions in October 2014.[8]

References
  1. Lunden, Ingrid (5 June 2014). "Twitter Buys Mobile Native Ad Startup Namo Media For Around $50M". Tech Crunch. Retrieved 5 June 2014.
  2. Koh, Yoree (5 June 2014). "Twitter Buys Native Ad Specialist Namo Media". Wall Street Journal. Retrieved 5 June 2014.
  3. Ha, Anthony (18 March 2013). "DrawChat Creator Launches His Mobile Ad Startup Namo Media, Raises $1.9M Round Led By Google Ventures". Tech Crunch. Retrieved 3 March 2014.
  4. Gannes, Liz (20 January 2014). "Google Buys reMail iPhone App for Gmail". Tech Crunch. Retrieved 8 October 2014.
  5. Namo Media: Quickstart integration instructions
  6. Ha, Anthony (20 January 2014). "Namo Media Brings More Flexibility To Native Mobile Ads, Announces Former Facebook VP Badros As Advisor". Tech Crunch. Retrieved 6 February 2014.
  7. "Namo Media Upgrades Its Native Ad Platform With Ad Carousels". TechCrunch. Retrieved 2018-11-30.
  8. Weil, Kevin (8 October 2014). "Easier tools to create and manage native ads via MoPub". Twitter Advertising Blog. Retrieved 8 October 2014.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.