Maxus (media agency)

Maxus was a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine's Global Media Network of the Year.[1]

Maxus
TypeMedia Agency
IndustryAdvertising, marketing
Founded2008
DefunctDecember 31, 2017 (2017-12-31)
HeadquartersLondon, UK; New York, US,
ParentGroupM
Websitemaxusglobal.com

In December 2017, Maxus merged with sister agency MEC to form global media offering Wavemaker.

Company overview

Maxus was part of WPP plc, eventually employing 150,000 people across the advertising, public relations and market research sectors, and part of GroupM, the media investment management group that serves as the parent company for all of WPP plc's media agencies: Maxus, Mindshare,[2] MEC, MediaCom and Xaxis.[3]

Maxus was officially launched as a global media network in October 2008, although it had previously been known as Maximize during the late 1990s in Asia and had standalone operations in the United States and parts of Europe from 2005.

Maxus had headquarters in London, UK and New York City, New York. In 2011, Maxus launched an online community I am Maxus enabling its employees to work together via mobile or desktop platforms.

In June 2017, GroupM announced Maxus would merge with sister agency MEC.[4] In September WPP plc announced the name of the merged agency would be Wavemaker.[5]

Awards and recognitions
  • Maxus scores 8 out of 9 in Campaign's Annual School Report, 2012
  • Media Agency of the Year (U.S. Maxus) (Adweek)[6]
  • Maxus named as one of the Ten Agencies to Watch in 2012 by Ad Age[7]
  • Global Media Agency of the Year[8]
  • UK – Brightest Star Campaign]
  • UK – One to Watch (Best Companies)[9]
  • US – Excellence in Research for Church & Dwight (Advertising Research Foundation])[10]
  • US – Best Partnership for UPS and National Geographic (Mark Awards])[11]
  • India – Agency of the Year (Goafest)[12]
  • India – Silver Lion for Tata Sky (Cannes)[13]
  • India – Gold Search Award for Nokia (Yahoo!)[14]
  • Australia – Best Paid Search for Shangri-La (IAB)[15]
  • Poland – Silver Effie for Dogs Charity (Effie Awards)[16]
  • Hungary – Bronze Effie for Aramis (Effie Awards)[16]

Awards and recognitions (2015)
  • Digital and Social Agency of the Year (Maxus India)[17]
  • Media Agency of the Year (Maxus Belgium - AMMA Awards)[18]

References
  1. "Media Network of the Year: Maxus". Campaignlive.co.uk. Retrieved 2020-03-14.
  2. "Home". www.mindshareworld.com.
  3. "The Outcome Media Company". Xaxis. 2016-03-06. Retrieved 2020-03-14.
  4. "WPP to merge Maxus and MEC". www.campaignlive.co.uk.
  5. "WPP unveils Wavemaker as name of merged MEC-Maxus agency". www.campaignlive.co.uk.
  6. Lynch, Jason (2012-01-23). "Media Agency of the Year: U.S., Maxus – Adweek". Adweek.com. Retrieved 2020-03-14.
  7. Published on January 23, 2012. (2012-01-23). "Ad Age's Agency A-List Issue: 10 Agencies to Watch in 2012". Ad Age. Retrieved 2020-03-14.
  8. "Media Network of the Year: Maxus". www.campaignlive.co.uk.
  9. "Archived copy". Archived from the original on 2012-05-06. Retrieved 2011-12-19.CS1 maint: archived copy as title (link)
  10. "Archived copy" (PDF). Archived from the original (PDF) on 2014-08-24. Retrieved 2020-03-29.CS1 maint: archived copy as title (link)
  11. "Archived copy". Archived from the original on 2011-12-24. Retrieved 2011-12-19.CS1 maint: archived copy as title (link)
  12. "Goafest 2011: Maxus tops Media Abbys metal haul, Lodestar UM at second place | Advertising | Campaign India". Campaignindia.in. Retrieved 2020-03-14.
  13. "Archived copy". Archived from the original on 2016-03-04. Retrieved 2011-12-19.CS1 maint: archived copy as title (link)
  14. "OgilvyOne Worldwide bags Yahoo! Big Idea Chair Award | Digital | Campaign India". Campaignindia.in. Retrieved 2020-03-14.
  15. "Check Website For SEO". www.iabawards2011.com.au.
  16. "Archived copy" (PDF). Archived from the original (PDF) on 2012-01-05. Retrieved 2011-12-19.CS1 maint: archived copy as title (link)
  17. "Maxus named Best Digital and Social Media Agency of the Year at exchange4media's IDMA 2015 - Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
  18. "Media Marketing | News | Maxus, mediabureau van het jaar op de AMMA". www.mm.be.
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