GTB (advertising agency)

GTB, formerly known as Team Detroit,[1] is an advertising agency based in Dearborn, Michigan. It is the primary creative agency for the Ford Motor Company.[2] GTB is a subsidiary of WPP, one of the Big Four advertising firms.

GTB
IndustryMarketing and advertising
PredecessorTeam Detroit
Headquarters
Dearborn, Michigan
,
United States
Area served
Worldwide
Key people
Robert Guay, CEO
ParentWPP plc
WebsiteGTB.com

WPP formed Team Detroit in 2006 out of portions of six sibling agencies: J. Walter Thompson (JWT), Young & Rubicam (Y&R), Wunderman, Ogilvy & Mather, MEC, and Mindshare.[3]

In 2016, Team Detroit was rebranded as GTB, originally an acronym for Global Team Blue.[4]

References
  1. Schultz, E.J. "Ford ad agency gets new CEO as GTB tries to regain its footing". CrainsDetroit.com. Retrieved March 18, 2020.
  2. Kiley, David. "Why Ford Is Ready To Roll WPP After Making Ads For 75 Years". Forbes.com. Retrieved August 14, 2019.
  3. Shea, Bill. "Team Detroit, Ford's ad agency, rebranded as GTB". AutoNews.com. Retrieved August 14, 2019.
  4. Coffee, Patrick. "Team Detroit Renames Itself 'Global Team Blue'". AdWeek.com. Retrieved August 14, 2019.


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