Google URL Shortener

Google URL Shortener, also known as goo.gl, is a discontinued URL shortening service owned by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner.[2] The company launched a separate website, goo.gl, in September 2010.[3][4][5]

Google URL Shortener
The Google URL Shortener full wordmark logo
Type of site
URL shortening
OwnerGoogle LLC
URLgoo.gl
LaunchedDecember 14, 2009 (2009-12-14)[1]
Current statusDiscontinued as of March 30, 2019 (2019-03-30)

The user could access a list of URLs that had been shortened in the past after logging in to their Google Account. Real-time analytics data, including traffic over time, top referrers, and visitor profiles was recorded. For security, Google added automatic spam system detection based on the same type of filtering technology used in Gmail.

The service has not been accepting new users since April 13, 2018 and Google discontinued the service for existing users on March 30, 2019.[6] Links previously created still redirect to their previous destination. It was succeeded by Firebase Dynamic Links, but existing links did not become Dynamic Links automatically.[7]

Google recommends using Bitly and Ow.ly and other popular URL shortener services as alternatives.

References
  1. Muthusrinivasan, Muthu; D'Angelo, Ben; Mullins, Devin (December 14, 2009). "Making URLs shorter for Google Toolbar and FeedBurner". Official Google Blog. Google. Archived from the original on 16 January 2019. Retrieved 15 January 2019.
  2. Rao, Leena (December 14, 2009). "Bit.ly Just Got Fu.kd: Facebook And Google Get Into The Short URL Game". TechCrunch. AOL. Archived from the original on April 21, 2017. Retrieved April 20, 2017.
  3. Rao, Leena (September 30, 2010). "Goo.gl Is A Go. The "Stablest, Most Secure, And Fastest URL Shortener On The Web"". TechCrunch. AOL. Archived from the original on April 20, 2017. Retrieved April 20, 2017.
  4. Fitzpatrick, Jason (December 13, 2010). "Use Goo.gl URL Shortener Without Google Toolbar". Lifehacker. Gizmodo Media Group. Archived from the original on April 21, 2017. Retrieved April 20, 2017.
  5. "Google URL Shortener Now Available as Free Android App". Techno Buffalo. March 3, 2014. Archived from the original on April 21, 2017. Retrieved April 20, 2017.
  6. Li, Abner (March 30, 2018). "Google shutting down goo.gl URL shortener next year, existing links will keep working". 9to5Google. Archived from the original on March 31, 2018. Retrieved March 30, 2018.
  7. "Transitioning Google URL Shortener to Firebase Dynamic Links". Google Developers Blog. Archived from the original on 2018-06-30. Retrieved 2018-06-30.
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