DXUR

DXUR (97.1 FM), broadcasting as Halo Halo 97.1, is a radio station owned and operated by Viva Live, Inc., a subsidiary of Viva Entertainment. The station's studio and transmitter are located at Unit 49, 4th Floor, Landco Corporate Center Bldg., J.P. Laurel Ave., Bajada, Davao City. It operates daily from 4:00 AM to 10:00 PM.[1]

DXUR (Halo Halo Davao)
CityDavao City
Broadcast areaMetro Davao and surrounding areas
Frequency97.1 MHz
BrandingHalo Halo 97.1
SloganSarap! (Delicious!)
It's OPM's Best!
Programming
Language(s)Cebuano, Filipino
FormatOPM
NetworkHalo Halo Radio
Ownership
OwnerViva Live, Inc.
(Ultimate Entertainment Inc.)
History
First air date
1996
Call sign meaning
Ultimate Radio (former branding)
Technical information
Licensing authority
NTC
Power10,000 watts
ERP50,000 watts
Links
WebcastListen Live (via Shoutcast)

History
Oomph! Radio (2015–2017)

The station was launched in 1996 as UR97 Ultimate Radio, carrying a CHR/Top 40 format. In 2010, after the success of a daily Christian program, the station rebranded as Mango Radio and carried a christian radio format.

In 2013, Viva Live, Inc. acquired the franchises of Ultimate Entertainment Inc., prompting Mango Radio to move its broadcasts online. On January 2015, the station went back on air as Oomph Radio, carrying a CHR/Top 40 format. It was manned by jocks, most of them who used to work with the defunct Mix FM In June 2016, the station rebranded back to UR105 and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned on air. In February 2017, the Oomph Radio brand was retired once again due to management decision.[2][3]

On May 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only Original Pilipino Music.[4][5]

Halo Halo Stations
Branding Callsign Frequency Power (kW) Coverage
Halo Halo 105.1 DYUR 105.1 MHz 10 kW Cebu City
Halo Halo 97.1 DXUR 97.1 MHz 20 kW Davao City
Halo Halo 103.5 DXUE 103.5 MHz 10 kW Zamboanga City

References
  1. Listen to Halo Halo Radio 97.1 FM Davao Formerly Oomph Radio, Streaming Live
  2. Introducing Oomph Radio 97.1
  3. Joey Sy-Domingo: The Signature Voice of Modern Davao Media
  4. VIVA launches launches all-OPM radio station
  5. Halo Halo Radio boosts Pinoy pop in the south

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