DXUE
DXUE (103.5 FM), broadcasting as Halo Halo 103.5, is a radio station owned and operated by Viva Live, Inc., a subsidiary of Viva Entertainment. Its studio and transmitter are located at Room 404, BGIDC Bldg., Nuñez St. cor. Tomas Claudio St., Zamboanga City.[1]
| City | Zamboanga City |
|---|---|
| Broadcast area | Zamboanga City, Basilan and surrounding areas |
| Frequency | 103.5 MHz |
| Branding | Halo Halo 103.5 |
| Slogan | Sarap! (Delicious!) Slogan in Chavacano: "Sabroso!" It's OPM's Best! |
| Programming | |
| Language(s) | Chavacano, Filipino |
| Format | OPM |
| Network | Halo Halo Radio |
| Ownership | |
| Owner | Viva Live, Inc. (Ultimate Entertainment Inc.) |
| History | |
First air date | 1996 (as Ultimate Radio 103.5 UE) 2015 (as Oomph! Radio) May 2016 (as the 2nd iteration of 103.5 UE) July 2016 (as the 2nd iteration of Oomph! Radio) May 2017 (as Halo Halo) |
Call sign meaning | Ultimate Entertainment |
| Technical information | |
Licensing authority | NTC |
| Power | 10,000 watts |
| ERP | 25,000 watts |
Profile
The station began operations in 1996 as Ultimate Radio 103.5 UE, carrying a CHR/Top 40 format with the slogan The Spirit of Zamboanga.
In 2013, Viva Live, Inc. acquired the franchises of Ultimate Entertainment Inc. In October 2014, the station went back on air as Oomph Radio, carrying a CHR/Top 40 format. In June 2016, the station rebranded back to 103.5 UE and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned. In February 2017, the Oomph Radio brand was retired once again due to management decision.
In May 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only Original Pilipino Music.[2][3]
Halo Halo Stations
| Branding | Callsign | Frequency | Power (kW) | Coverage |
|---|---|---|---|---|
| Halo Halo 105.1 | DYUR | 105.1 MHz | 10 kW | Cebu City |
| Halo Halo 97.1 | DXUR | 97.1 MHz | 10 kW | Davao City |
| Halo Halo 103.5 | DXUE | 103.5 MHz | 10 kW | Zamboanga City |