Causa y Efecto

"Causa y Efecto" (English: Cause and Effect) is a song performed by Mexican singer Paulina Rubio. The song was recorded for her ninth studio album Gran City Pop, and was released as the lead single on March 30, 2009. Causa y Efecto became a hit reaching number 1 in the U.S. Billboard Hot Latin Songs and Hot Latin Airplays. Causa y Efecto was produced by Cachorro López and written by Mario Domm and Mónica Vélez. "Causa y Efecto" is Rubio's first number one single in the Billboard Hot Latin Songs since Ni Una Sola Palabra in 2006. "Causa y Efecto" was awarded "Song of the year pop/ballad" by ASCAP.[2]

"Causa y Efecto"
Single by Paulina Rubio
from the album Gran City Pop
ReleasedMarch 30, 2009 (Radio)[1]
Recorded2008
Genre
Length3:23
LabelUniversal
Songwriter(s)Mario Domm, Mónica Vélez
Producer(s)Cachorro López
Paulina Rubio singles chronology
"Que Me Voy a Quedar"
(2007)		 "Causa y Efecto"
(2009)		 "Ni Rosas Ni Juguetes"
(2009)
Music video
"Causa Y Efecto" on YouTube

An English version of the song titled "Cause and Effect" will be released on Paulina's next bilingual album.

Release and promotion

"Causa y Efecto", debuted in radio stations on March 30. The song was performed for the first time at the 2009 Latin Billboard Music Awards in Miami, on April 23, 2009. For the performance Rubio wore a minidress purple. The stage featured their musicians and choreography alongside students from a local high school,[3] Rubio was one of the most expected artists of the night.[4] Rubio also performed the song in a private concert at the Gotham Hall in New York City on May 11 promoting Gran City Pop. The concert was presented by Univision Radio.[5]

Rubio performed the song at the Wal-Mart Shareholders' Meeting, singing a "spanglish" version of the song. She performed parts of the Spanish version and others of an unreleased English version.[6] An English version of the song was released on a remix of the song, the George Figares Radio Mix.[7]

Chart performance

The song debuted at number 40 on the Billboard Hot Latin Songs,[8] the next week the song jumped at #26, obtaining the highest 'jump' of the week on the chart.[9] The song peaked #1 for five consecutive weeks and it's her fourth #1 and her twelfth top ten hit on Hot Latin songs. It debuted at #22 and peaked at #1 on the Billboard Latin Pop Airplay.

In Spain, the single debuted at #43, and has peaked at #7 based on downloads alone. On May 9, 2009, Causa y Efecto entered at the Spanish Airplay Chart at #7 as the highest debut of that week, and peaked at #1 for three consecutive weeks.

Music video
In the video, a Newton's pendulum is observed that refers to the lyrics of the song

The music video for "Causa y Efecto" was directed by the Austrian director Rudi Dolezal and the cinematographic photography by Karsten "Crash" Gopinath.[10] The video was filmed 5–6 April 2009 in Miami, Florida at M3 Studios.[11] The video premiered worldwide on May 7 and in the U.S on the channel MTV Tres.[12]

The official video begins with Rubio leaning on the back of her boyfriend (played by Buddy Krueger), whom she suspects is unfaithful to her. In the same sequence, a Newton's pendulum is observed that refers to the lyrics of the song. She is then seen her bedazzled face, made up to look like a human disco ball. Then, she appears on a stage wearing a blue one-sleeved blue sequined mini dress by Balmain,[13] with her musicians vocalizing the song. Throughout the video, there are interspersed of different scenes, including a skating hal and darts. There are also scenes of Rubio playing her electric guitar wearing a purple mini dress — the same dress of Gran City Pop cover artwork — while stocking in front of a curtain with her image. This is followed by a rock performance scene with her musicians in the Miami City, where Rubio wears her characteristic sunglasses, his short-brimmed hat and her blonde hair blowing in the wind. The video ends with Rubio pointing to the horizon.

According to Rubio, "Causa Y Efecto" is a '80s-inspired video, "It's all about the performance, and the rock-and-roll [aspect], glam rock and the rhythm of i," and the music video finish with Rubio point the skyline of Miami because is one of the cities that inspired the Gran City Pop album.[14]

The video have a glam rock vibe and the similarity of the scenes and some elements used for the video is similar to "Heart Of Glass" by Blondie.

Remix

An official remix of the song was released on June 12. It features reggaeton duo Angel & Khriz.

Track listing
  • CD Single
  1. "Causa y Efecto" [Album version] - 3:27

Charts

Certifications
Region CertificationCertified units/sales
Spain (PROMUSICAE)[29] Platinum 40,000^

^ Shipments figures based on certification alone.

See also

References
  1. "Paulina Rubio launches the single Causa y Efecto" Archived 2009-04-03 at the Wayback Machine In Spanish
  2. "Causa y efecto Pop/Ballad Song of the year by ASCAP"
  3. "Latin Billboard: noche de Flex, Enrique Iglesias y ¡Pau, Pau, Pau!". peopleenespanol.com. People En Español. Retrieved 19 October 2020.
  4. Billboard Latin Music Awards celebrated on thursday Archived 2009-04-28 at Archive.today
  5. ""Paulina Rubio causes effect at the Big Apple"". Archived from the original on 2009-05-15. Retrieved 2009-05-12.
  6. Causa y Efecto Spanglish - Paulina Rubio en Inglés - Shareholders' Meeting -Live
  7. Paulina Rubio Cause & Effect (George Figares Radio Mix)
  8. Top Music Charts - Hot 100 - Billboard 200 - Music Genre Sales
  9. "Paulina Rubio obtains the highest jump on the Hot Latin Songs"
  10. "Se estrena el videoclip de Causa y efecto de Paulina Rubio". lahiguera.net. La Higuera. Retrieved 23 June 2020.
  11. ""Worldwide Premiere of Paulina Rubio new video clip Causa y Efecto on May the 7th" - Paulina Rubio's My Space". Archived from the original on 2009-05-20. Retrieved 2009-05-10.
  12. "Exclusive US Premiere of Paulina Rubio’s New Video Clip" Universal Music Latin.
  13. "Runway To "Causa Y Efecto" Video – Paulina Rubio In Balmain". Redcarpet Fashion. Retrieved 24 September 2020.
  14. "Paulina Rubio Inspired by Miami for New Album and Video". mtv.com. MTV. Retrieved 24 September 2020.
  15. "Mantiene Paulina Rubio su "Causa y efecto" en primer lugar radial". Vanguardia. 2009-07-13. Archived from the original on 2012-09-19.
  16. "PAULINA RUBIO - Mexican Airplay (Chart History)". Billboard. Retrieved 23 August 2019.
  17. "PAULINA RUBIO - Mexican Pop Español Airplay Chart History". Billboard. Retrieved 28 August 2019.
  18. "Promusicae Top 20 Radio Chart - Week 21, 2009"
  19. "Promusicae Top 50 Download Singles Chart - Week 24, 2009"
  20. "PAULINA RUBIO - Digital Song Sales (Chart History)". Billboard. Retrieved 23 August 2019.
  21. Paulina Rubio charted singles. Billboard.
  22. "PAULINA RUBIO - Charts History". Billboard.com. Retrieved 2019-01-15.
  23. "US Billboard Charts (11/07/2009)". Billboard.com. Retrieved 2019-02-13.
  24. "PAULINA RUBIO - Chart History". Billboard. Retrieved 15 January 2019.
  25. "Record Report Top Latino". Record Report. August 8, 2009. Retrieved December 15, 2020.
  26. "Archived copy" (PDF). Archived from the original (PDF) on 2010-06-08. Retrieved 2011-02-02.CS1 maint: archived copy as title (link)
  27. "Top 50 Canciones Anual 2012". Promuiscae.es. Retrieved June 10, 2020.
  28. "Hot Latin Songs: Year End 2009". Billboard. Retrieved February 11, 2020.
  29. "Oro y platino digital para Paulina Rubio". eluniverso.com. El Universo. Retrieved 23 June 2020.
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