El Tiempo Es Oro (album)

El Tiempo es Oro (Time Is Gold) is the third studio album by Mexican pop singer Paulina Rubio, released simultaneously on 21 March 1995 by EMI Music in 18 countries.[1] It was recorded in the autumn and winter of 1994 in Madrid, Spain. In contrast to her previous studio albums, Miguel Blasco were the primary producers of the album, but featured new producers and collaborations including Marco Flores, Adrián Posse and Claudio Bermúdez. At the age of twenty-three at the time, Rubio started to become creative more involved in the process of creating and arranging the project compared to her two previous efforts, resulting in the album directing her to a new path in her music career, with a more bold image and a more dance-influenced sound, reflection of her lead single. El Tiempo Es Oro deals with many subjects about love including the relationships, passion, crushes, cheating, disappointment, and happiness.

El Tiempo Es Oro
Studio album by Paulina Rubio
Released	March 21, 1995
Recorded	September  – December 1994
Studio	Balu-Balu Estudios (Madrid, Spain) South Beach Studios (Miami, Florida) Studio Center (Miami, Florida)
Genre	Latin pop pop rock dance-pop downtempo
Length	51:11
Label	EMI Latin, Virgin Records
Producer	Miguel Blasco Marco Flores Adrián Posse
Paulina Rubio chronology
24 Kilates (1993) El Tiempo Es Oro (1995) MaxiSingle (1995)
Singles from El Tiempo Es Oro
"Te Daría Mi Vida" Released: January 17, 1995 "Nada De Ti" Released: May 22, 1995 "Hoy Te Dejé De Amar" Released: June 20, 1995 "Bésame En La Boca" Released: June 25, 1995

The album spawned four singles. "Te Daría Mi Vida" became one of Rubio's biggest successes with EMI Music label, charting inside the top ten Latin America and sold more than 140,000 copies between Mexico and United States.[2] The music video was an output of her "girl in love", showing an image of Rubio funniest and spontaneous. The album had a fleeting promotion in Spain and is considered by many to be a definitive turning point in Rubio's career, noted for beginning as a pop singer international.

Background

Rubio's third album was produced again by the Spanish producer Miguel Blasco. It included for the first time, a conception by Rubio, who later said: "[El Tiempo Es Oro] talk about what I am, what I represent for people and also open my heart".[3] The album presented a more stylish and contemporary dance sound.

Promotion

Rubio had promoted the album throughout 1995–96 when performing a series of "concerts", unique concerts. These programs were carried out in Latin American countries such as Mexico and Costa Rica and in American and Mexican television programs such as En Vivo, Siempre en Domingo and Sábado Gigante. In July 1995, Rubio traveled to South America and performed in clubs as El Divino of Colombia, where he sang the album's singles.

With 'El Tiempo Es Oro', Paulina Rubio had the opportunity to perform for the first time in Spain and edit her album. His first performance was in February 1996 during the 'Carnival of Santa Cruz de Tenerife', where he performed some of his hits that included "Te Daría Mi Vida" and "Nada De Ti".[4] A month before performing at the Tenerife Festival, the singer had appeared in different magazines in Spain, where despite having performed as a singer, she was known to be the girlfriend of architect and socialite Ricardo Bofill.[5]

Singles

The album's lead single "Te Daría Mi Vida" was released in January 1995. The song is relevant it as a highlight to the album. Many critics noted the new style of Rubio's direction, not being the same as her previous music. Commercially, the song was successful on the charts peaking in countries including Argentina and Mexico. The music video was directed by Carlos Marcovich and was filmed in Estudios Churubusco in Mexico. The album's second single "Nada De Ti" was released in May 1995. The song peaked inside the top ten in Argentina, Colombia, and Mexico.

The album's third single "Hoy Te Dejé De Amar" was released in June 1995. The song was a relative success in airplay radio and is one of the favorite ballads of the EMI era. "Bésame En La Boca" had less success than her previous singles and was included in the soundtrack of the film of the same name, where which Rubio also starred in as protagonist. As well, "Amarnos No Es Pecado" was released on airplay radio. The pop rock song was acclaimed as one of Rubio's best works on El Tiempo Es Oro.

Critical reception

Professional ratings

Review scores
Source	Rating
Allmusic	[6]

Upon its release, El Tiempo Es Oro received mixed reviews from most music critics. AllMusic rated the album 2 out of 5 stars, a rating similar to that given to 24 Kilates. In its launch review, El Semanario de México denoted the "rhythmic and danceable" vibe of El Tiempo Es Oro, in addition to this, the publication wrote that Paulina follows "the same line that has characterized her since 1991", referring to the concept of 'Golden Girl'.[7]

Commercial performance

The album sold 100,000 copies in Mexico only.[8]

Track listing

No.	Title	Writer(s)	Producer(s)	Length
1.	"Introducción"	C. Valle C. Sánchez	Miguel Blasco	1:16
2.	"Te Daría Mi Vida"	C. Valle C. Sánchez	Miguel Blasco	4:12
3.	"A Ti, Volver, Regresar"	Claudio Bermúdez	Miguel Blasco	3:46
4.	"Hoy Te Dejé De Amar"	Marco Flores	Miguel Blasco Marco Flores	3:55
5.	"Nada De Ti"	Marco Flores	Miguel Blasco Marco Flores	3:31
6.	"No Me Obligues"	José Luis Campuzano Carolina Cortés Mario De Jesús	Miguel Blasco	4:18
7.	"Si Te Marchas Con Otra"	C. Valle C. Sánchez	Miguel Blasco	3:55
8.	"Amarnos No Es Pecado"	Daniel García Mario Schajris	Miguel Blasco	3:12
9.	"Aún"	Claudio Bermúdez Paulina Rubio	Miguel Blasco	3:31
10.	"Me Estoy Enamorando"	C. Valle C. Sánchez	Miguel Blasco	3:35
11.	"Sola"	C. Valle C. Sánchez Nacio Herb Brown	Miguel Blasco	5:16
12.	"En El Nombre Del Amor"	C. Valle C. Sánchez	Miguel Blasco	3:58
13.	"Un Día Gris"	Marco Flores	Miguel Blasco Marco Flores	2:52
14.	"Bésame En La Boca"	Adrián Posse Didi Gutman	Adrián Posse	3:54
Total length:				51:11

El Tiempo Es Oro  – iTunes Store (bonus track)[9]

No.	Title	Writer(s)	Producer(s)	Length
15.	"Pobre Niña Rica"	Marco Flores	Marco Flores	4:25
Total length:				55:34

Personnel

The following people contributed to El Tiempo Es Oro:[10]

Personnel listing

• Paulina Rubio – lead vocals, backing vocals, main performer, songwriter, concept

Additional personnel

• Miguel Blasco – music director, executive producer
• Marco Flores - composer, songwriter
• Adrián Pose – executive producer, composer
• Didi Gutman - arrangements, songwriter
• Carlos Sácnhez - composer, songwriter
• Carolina Cortes - composer, songwriter
• Cesar Valle - composer, songwriter
• Claudio Bermúdez - composer, songwriter
• Daniel García - composer, songwriter
• José Luis Campuzano - composer, songwriter
• Mario Schajris - composer, songwriter
• José David Peñín Montilla, Juan Sueiro, Pedro Vidal – arrangements
• Alberto de Palacio – engineering
• Juan Cerro — guitar arrangements
• Pedro Vidal - programming
• Leo Herrera — assistant engineer
• Kenneth Barzilai – photography
• Sergio Toporek — artwork, digital mastering
• Aida — artwork, digital mastering

Sales

Region	Certification	Certified units/sales
Mexico	—	100,000[8]

Release history

Country	Release format	Label
Mexico[11]	CD LP Cassette Reissue	EMI Music
United States[12]	CD LP
Spain[13]	CD LP Reissue	Virgin

References

1. "Paulina Rubio (esmas.com)". esmas.com. Retrieved 17 September 2019.
2. "Paulina Rubio: a la gente hay que ofrecerles historias bonitas". El Siglo de Torreón (in Spanish). June 5, 1995. Archived from the original on February 9, 2016. Retrieved February 9, 2016.
3. Garay, Adriana. "El Tiempo Es Oro para Paulina Rubio". El Tiempo (Colombia). El Reforma. Retrieved 6 June 2019.
4. "'Siempre en Domingo' se emitirá desde España". El Tiempo (Colombia). ABC Spain. Retrieved 6 June 2019.
5. Martin, Asia (January 21, 1996). Paulina Rubio (3995 ed.). Spain: Revista Blanco y Negro. p. 32. Retrieved 6 November 2019.
6. "ALLMUSIC REVIEW: El Tiempo Es Oro - Paulina Rubio". Allmusic. 2006. Retrieved February 16, 2013.
7. "Epoca: semanario de México, Temas200-212". books.google.com.mx. El Semanario (México). 1995. Retrieved 17 April 2020.
8. "Dice Paulina que le falta "riqueza" espiritual". El Siglo de Torreón (in Spanish). September 30, 1995. Archived from the original on February 9, 2016. Retrieved February 9, 2016.
9. "iTunes - Music - El Tiempo Es Oro by Paulina Rubio". iTunes Store (MX). Apple Inc. Retrieved April 24, 2019.
10. "Créditos Paulina Rubio – El Tiempo Es Oro". Discogs. 2006. Retrieved June 25, 2019.
11. "El Tiempo Es Oro CD". Discogs.com Retrieved 25 April 2019.
12. "El Tiempo Es Oro USA CD album". Discogs.com Retrieved 25 April 2019.
13. "El Tiempo Es Oro Spain CD album". Discogs.com Retrieved 25 April 2019.

External links

• Paulina Rubio: El Tiempo Es Oro – Listen, Review and Buy at ARTISTdirect