Butter Brickle

Butter Brickle is a chocolate-coated toffee first sold 20 November 1924 by candy manufacturer John G. Woodward Co. of Council Bluffs, Iowa,[1] and toffee pieces for flavoring ice cream, manufactured by The Fenn Bros. Ice Cream and Candy Co. of Sioux Falls, South Dakota.[2]

John G. Woodward & Co.

Butter Brickle was first sold on 20 November 1924, and the trademark registered 15 May 1928[3] by candy manufacturer John G. Woodward Co. in Council Bluffs, Iowa for candy, not ice cream.[4]

Arthur E. Dempsey, a candy maker and later, inventor, at John G. Woodward Co. in Council Bluffs, Iowa, reportedly, was the creator of the candy, trademarked as Butter Brickle[5]

Fenn Bros. Ice Cream and Candy Co.

Fenn Bros. Ice Cream and Candy Co., founded in 1898,[6] by Henry C. Fenn and James W. Fenn,[7] is most known for its registered[8] trademark chocolate-coated[6] toffee, and toffee ice cream flavoring called Butter Brickle.[9] The products were called: Fenn's Butter Brickle English Toffee Chocolate Covered and Fenn's Butter Brickle Candy Ice Cream Flavoring.[10][11][12][13]

Omaha, Nebraska's Blackstone Hotel's Orleans Room restaurant has been credited with creating Butter Brickle ice cream,[14] in the late 1920s.[15][16][17][18][19][20] Small pieces of the toffee candy bar were used, in effect, to make a Mix-in, later sold as the product, Fenn's Butter Brickle Candy Ice Cream Flavoring.

Besides Butter Brickle,[21] the company also made Walnut Crush,[22] Blue Seal Nougat, Smooth Sailin’,[23] Royal Brazils, and Big Bogie[24] (later Big Nougat)[25] and Ice Cream.[7]

The first sponsored musical program on KSOO[26] Radio was sponsored by Fenn's Blue Seal Nougat Bar.[27]

The United States Food and Drug Administration cited them in 1940 for labeling[28] and in 1947 for filthy product.[29]

In the late 1950s and 1960s, Butter Brickle candy bars were advertised on radio and television with the slogan "Got a nickel? Butter Brickle,... candy bar!" delivered in an arch stage British accent.

At the company’s peak, more than 200 people worked at Fenn’s,[7] making it one of Sioux Falls' largest employers.[30]

"I'd work on the beater, but most times I had to cool cooked nougat," she says. The nougat was cooked in large copper kettles and heated to 290 or 300 °F (143 or 149 °C). It was used in one of Fenn's most popular offerings, the Walnut Crush. Walnuts were added to the nougat, and then it was coated with chocolate. Another specialty, the Big Bogie, came in three flavors, vanilla, chocolate and strawberry. It is kin to a candy called Charleston Chew. "Bill Fenn came up one time with that candy bar and said, "Can you guys make this bar?" and I said, "Oh, I think we can," " John says. A recipe for one batch of chocolate Big Bogies requires 710 pounds (320 kg) of corn syrup, 315 pounds (143 kg) of sugar and 16 ounces (450 g) of salt And that doesn't include the chocolate covering. ... The production of stick candy halted during WWII. When sugar was rationed by the government, the company devoted its efforts to the growing popularity of its candy bars. Even those didn't stay the same. Over the years, the Wiemans saw candy bars come and go and the price jump from a nickel to a dime. Lily liked the Blue Seal Nougat. Similar to a Walnut Crush, it had vanilla flavoring in the nougat, not maple syrup, and was coated with sweet chocolate, not dark chocolate. They both wrinkle their noses at the thought of a candy bar that was made with white chocolate - "imitation white chocolate," Lily points out with disdain."[31]

The Fenn Bros. manufactured Butter Brickle candy and flavoring until the 1970s, when the company liquidated. The Butter Brickle trademark and formula were sold to the company Leaf, Inc., which manufactured Heath Bars.[18]

A remnant of the name remains in "Heath Bits 'o Brickle Toffee Bits,"[32] sold by The Hershey Company, which acquired the Heath assets in 1996.

Butter Brickle flavor ice cream is currently sold by ice-cream makers, the name Butter Brickle used under license.[33][34][35][36][37]

In the T.V show Two and a Half Men, Rose requests Charlie to bring her some Butter Brickle ice cream.[38][39]

See also

References
  1. All documents for Registration Number 0242231 as a PDF
  2. All documents for Serial Number 71536072 as a PDF
  3. All documents for Registration Number 0242231 as a PDF
  4. Grace, Rachel P. (November 2, 2015). "The Best Ice Cream Parlor Ever, According To Me". Omaha Food: Bigger Than Beef. Arcadia Publishing. pp. 90–92. ISBN 9781625855688. Retrieved July 25, 2017 – via Google Books. However, try as I might, I ran into some dead ends tracking down the exact story from anyone still alive today.
  5. Lou, Mary (2018-12-02). "For generations of Bluffs kids, Arthur Dempsey was the 'sugar stick man' : History We Live In". Council Bluffs, Iowa: The Daily Nonpareil. Retrieved 2020-04-04.
  6. "Ice Cream Field, Volume 74. I.C.F. Publishing Company, 1959". 2019-10-29. Retrieved 2020-04-04 – via Google Books. established in 1898 ... “Butter Brickle,” which leads a dual life as a chocolate-coated candy bar and... Page 56.
  7. "Looking Back: Fenn's sweet success lasted 73 years". Argus Leader. Retrieved 2020-04-04.
  8. "FENN'S BUTTER BRICKLE ENGLISH TOFFEE CHOCOLATE COVERED Trademark - Registration Number 0668158 - Serial Number 71696525". Retrieved 2020-04-04 – via Justia Trademarks.
  9. Fenn's Remembered - Revisited (Minnehaha County Historical Society)
  10. "Confectioners' and Bakers' Gazette, Volume 40. 1918". 2010-05-18. Retrieved 2020-04-04 – via Google Books. 1919-06-10 page 32
  11. "Biennial Report 1913". Minnesota. Dairy and Food Dept. 2009-10-21. Retrieved 2020-04-04 – via Google Books.
  12. "Biennial Report of the Minnesota State Dairy and Food Commissioner 1917". Minnesota. Dairy and Food Department. Retrieved 2020-04-04 – via Google Books. Harrison & Smith, printers
  13. "Confectioners' and Bakers' Gazette". Retrieved 2020-04-04 – via Google Books.
  14. "Fenn Brothers Inc 1959 Butter Brickle Promotion Ice Cream Vintage Ad". eBlueJay. Retrieved 2020-04-04.
  15. "'Bringing back an icon': $75 million plan to revive Blackstone Hotel, a former hangout for Gold Coast elite | Money". omaha.com. 2018-07-05. Retrieved 2020-04-04.
  16. Kool, Terrance J. "The Blackstone Hotel". Omaha Public Schools. Archived from the original on 2001-11-23. Retrieved 2020-04-03.
  17. "LEO A DALY picked to renovate iconic Blackstone Hotel in Omaha". www.leoadaly.com. 2018-02-19. Retrieved 2020-04-04.
  18. "What is Butter Brickle Ice Cream? Everything You Want to Know About the Classic Flavor". Braum's. 2018-02-05. Retrieved 2020-04-04.
  19. McKee, Jim (March 20, 2011). "Omaha's rich, the Blackstone and the Reuben sandwich". Lincoln Journal Star. Retrieved July 25, 2017.
  20. Nebraska 150 History Moments Blackstone Hotel
  21. "1950s Butter Brickle – Candy Wrapper Archive". Candywrapperarchive.com. 2010-04-17. Retrieved 2020-04-04.
  22. "Walnut Crush Candy Bars". Inthe70s.com. Retrieved 2020-04-04.
  23. "Fenns Ice Cream | Anderson Family History". Andersonfamilyhistory.wordpress.com. Retrieved 2020-04-04.
  24. "Big Bogie - 2pck Set #1". Case-hobbies.de. Retrieved 2020-04-04.
  25. "Fenn's Products". FennsRemembered.org. Retrieved 2020-04-04.
  26. "South Dakota Broadcasting Pioneers – South Dakota Broadcasting Hall of Fame". Retrieved 2020-06-18.
  27. Argus Leader, Sioux Falls, South Dakota, Monday, April 30, 1990; Page 19
  28. "Notices of Judgement Under the Federal Food, Drug, and Cosmetic Act ... - United States. Food and Drug Administration". Retrieved 2020-04-04 – via Google Books.
  29. "Notices of Judgment Under the Federal Food, Drug, and Cosmetic Act: Foods - United States. Food and Drug Administration". Retrieved 2020-04-04 – via Google Books.
  30. Bower, Sean (2018-08-24). "Fenn's: Scooping-Up Ice Cream History". Keloland.com. Retrieved 2020-04-04.
  31. Argus Leader, Sioux Falls, South Dakota, Wednesday, February 9, 2000; Page 26
  32. "HEATH BITS O' BRICKLE Toffee Bits Recipes". Hershey's. Retrieved 2020-04-04.
  33. "Butter Brickle". blueribbonclassics.com. Retrieved 2020-04-04.
  34. "Premium Butter Brickle". Braum's. 2018-04-20. Retrieved 2020-04-04.
  35. "Butter Brickle - Menu - Marianne's Ice Cream - Santa Cruz". Yelp.com. Retrieved 2020-04-04.
  36. "Gifford's Golden Road Butter Brickle Ice Cream (32 fl oz)". Instacart. Retrieved 2020-04-04.
  37. Butter Brickle - Nutrition Facts - Bruster's Ice Cream. Bridgewater, PA
  38. "Most Popular Butter Brickle Ice Cream Movies and TV Shows". Retrieved 2020-04-04 – via IMDb.
  39. "Lookin' for Japanese Subs". Retrieved 2020-04-04 – via IMDb.

External images


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