Box-Office Bunny

Box-Office Bunny, released in 1991, is a 5-minute Looney Tunes short film starring Bugs Bunny, Daffy Duck and Elmer Fudd. It was shown in theaters alongside The NeverEnding Story II: The Next Chapter, as well as on the subsequent home media releases for the film. This was Warner Bros.'s first Bugs Bunny theatrical release since 1964's False Hare.[3] It was issued to commemorate Bugs' 50th anniversary and is included as a special feature on the DVD for The Looney, Looney, Looney Bugs Bunny Movie.

Box-Office Bunny
Directed byDarrell Van Citters
Supervisor asst. animator:
Diane Keener
Produced byKathleen Helppie-Shipley
Production design:
Michael Giaimo
Story byCharles Carney
StarringJeff Bergman
Additional voices:
Greg Berg
Jim Cummings
Tress MacNeille
(all uncredited)
Music byHummie Mann
Animation byEd Bell
Mark Kausler
Toby Shelton
Lennie Graves
Key animators:
Chris Buck
Bob Scott
Greg Vanzo
Tony Fucile
Assistant animation:
Karenia Kaminski
Nancy Avery
Alan Smart
Ken Bruce
Shawn Keller
Kathi Castillo
George Goodchild
Tom Mazzocco
Bronwen Barry
Dori Littel-Herrick
Hyunsook Cho
Key assistant:
Harry Sabin
Backgrounds byAlan Bodner
Patricia Keppler
Rose Ann Stire
Color processTechnicolor
Production
company
Distributed byWarner Bros.
Release date
February 8, 1991 (1991-02-08)[1][2]
Running time
5 minutes
LanguageEnglish

Jeff Bergman voiced the three main characters, thus becoming the first person besides the legendary Mel Blanc, who had died two years previously, to provide Bugs' and Daffy's voices.

The short was directed by Darrell Van Citters, who went on to direct the first two "Hare Jordan" Bugs Bunny/Michael Jordan commercials for Nike.

Background

In the late 1980s, Warner Bros. Animation started producing new theatrical animated shorts, featuring the Looney Tunes characters. The Duxorcist (1987) and The Night of the Living Duck (1988) were well-received individually. Both were then incorporated to the compilation film Daffy Duck's Quackbusters (1988).[3] They marked a return to prominence for fictional character Daffy Duck.[3] They were followed by Box-Office Bunny, the first theatrical short featuring Bugs Bunny since 1964.[3]

According to director Darrell Van Citters, the Warner Bros. studio was uncertain what to do with the film. It was reportedly completed six to nine months before its actual release. Its release was delayed because the studio wanted to release it alongside one of their feature films, but could not decide which could best serve to spotlight it. It was finally released alongside The NeverEnding Story II: The Next Chapter (1991). The underperformance of the feature film at the box office is thought to have negatively affected the fate of the short.[3]

Kevin Sandler believes the short set an unfortunate pattern for subsequent releases. Later Looney Tunes shorts were similarly attached to children's films which under-performed, in each case dragging the short film with them to relative obscurity. He offers the examples of Chariots of Fur and Richie Rich (1994), Carrotblanca and The Amazing Panda Adventure (1995), Superior Duck to Carpool (1996), and Pullet Surprise to Cats Don't Dance (1997).[3] Staffers involved in the production of several of these shorts reportedly suspected that the studio already knew that these feature films were "hard-to-market". From a marketing perspective, the shorts could then be used to attract additional viewers to the cinema. Sandler himself, however, suspected that Warner Bros. was simply not particularly interested in generating publicity for the animated shorts.[3]

Plot

The action takes place in a massive movie theater, called "Cineminium". It is a 100-screen multiplex, constructed right above Bugs's rabbit hole. When Bugs surfaces within the theater, usher Elmer Fudd attempts to drive him away because Bugs didn't pay or even buy the ticket. Meanwhile, Daffy finds the admission fee of the multiplex to be too high for his tastes. He instead uses his library card to force open a door and sneak inside.[1][4]

The would-be free rider stumbles on the usher, Elmer. To divert attention from his own illegal entry, Daffy drives Elmer to further focus on Bugs. He also joins forces with him against Bugs.[1][4] Following a chase through the movie theater, Bugs manages to trap his opponents within a projection screen and within the film depicted on it. Said film is apparently part of the slasher film subgenre and the trapped duo are confronted by a "hockey-mask wearing, chainsaw-wielding maniac", this scares Daffy and Elmer and they try to escape, Bugs ends the cartoon by saying, "It takes a miracle to get into pictures and now these two jokers just wanna get out.". During the "That's all Folks!" end title, Daffy and Elmer break through the end title in their attempt to escape the movie,[4] and Bugs pokes out of the hole they made and simply says to the audience "And that's all, folks!"

Cast

Additional cast

Reception

In his review of the film, Charles Solomon praised the film as "funny, fast-paced, brightly colored" and managing to capture the essence of the Bugs-Elmer-Daffy films by Chuck Jones without directly copying them. He found fault, however, with the concept of ending the film "at just over five minutes". In result, all the action and gags have to be contained in too short a space. There is no real resolution.[1]

Sources
  • Sandler, Kevin S. (1998). "Introduction: Looney Tunes and Merry Metonyms". In Sandler, Kevin S. (ed.). Reading the Rabbit: Explorations in Warner Bros. Animation. Rutgers University Press. ISBN 978-0813525389.

References
  1. Charles Solomon (February 11, 1991). "CARTOON REVIEW : 'Box Office Bunny': An Echo of the '50s". Los Angeles Times. Retrieved December 20, 2013.
  2. Cedrone, Lou (February 12, 1991). "'NeverEnding Story' should have ended with Part I". The Baltimore Sun. Retrieved June 4, 2018.
  3. Sandler (1998), pp. 21–22
  4. Coyote (June 2, 2007). "Daffy:1990". The Acme Factory. Retrieved December 20, 2013.
Preceded by
Spaced Out Bunny		 Bugs Bunny Cartoons
1991		 Succeeded by
Carrotblanca
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