Beef Australia

Beef Australia is an international exposition held triennially in Rockhampton, Queensland, Australia. The week-long expo has been held in the city during the month of May every three years since the inaugural event in 1988.[1][2][3] The event is promoted and used as an opportunity to facilitate international trade opportunities for those involved in the beef industry.[4][5] However, it is also considered more generally as a celebration of the local beef industry in Central Queensland.[6] In 2015, almost 90,000 people attended the event.[7]

Held at the Rockhampton Showgrounds in the suburb of Wandal, the event usually consists of cattle judging, a symposium, seminars, organised tours of local cattle properties, educational information for children, numerous trade exhibitions and live entertainment. Beef Australia has also become known in recent years for attracting numerous celebrity chefs to the city to give live demonstrations on how to cook various beef dishes.[8][9]

In 2015, celebrity chefs at Beef Australia included Alvin Leung, Matt Golinski, Alastair McLeod and Ben O'Donoghue as well as contestants from television programs MasterChef Australia and My Kitchen Rules.[10][11] In 2017, it was announced that Hiroyuki Sakai and Curtis Stone would be appearing at the 2018 event.[12][13] Australian author Bryce Courtney and Australian artist Hugh Sawrey are also among the celebrities that have attended the event since its inception in 1988.[14] Beef Australia also attracts Australian political leaders, who often use it to announce policies relating to the agricultural sector.[15][16][17] The expo attracts considerable media interest.[18][19][20]

A new mascot for Beef Australia, Johnny Stockman, was announced in 2017.[21]

2021 will be the next Beef Australia XII.

References
  1. Lewis, Peter Industry meets for Beef Expo 2003, Landline, ABC Television, Australian Broadcasting Corporation, 4 May 2003. Retrieved 6 December 2017.
  2. Sara, Sally Best beef to go on show, Landline, ABC Television, Australian Broadcasting Corporation, 7 May 2006. Retrieved 6 December 2017.
  3. Kruger, Anne Rocky Road Test, Landline, ABC Television, Australian Broadcasting Corporation, 11 May 2009. Retrieved 6 December 2017.
  4. Neales, Sue Chinese look to take beef by the horns, The Australian, News Corp Australia, 10 May 2012. Retrieved 6 December 2017.
  5. Angus, Blair Beef 2018: shake hands with the world, Queensland Country Life, Fairfax Media, 10 November 2017. Retrieved 6 December 2017.
  6. Courtney, Pip Beefing It Up, Landline, ABC Television, Australian Broadcasting Corporation, 10 May 2015. Retrieved 6 December 2017.
  7. Zonca, Craig Organisers claim big success at Rockhampton beef expo, Queensland Country Hour, ABC Rural, Australian Broadcasting Corporation, 8 May 2015. Retrieved 6 December 2017.
  8. Sparkes, David Middle Eastern master chef says Australia has a huge opportunity to build on its halal system, Queensland Country Hour, ABC Rural, Australian Broadcasting Corporation, 11 May 2015. Retrieved 6 December 2017.
  9. Australia's Worst Vegetarian City Revealed, The Morning Bulletin, News Corp Australia, 13 May 2015. Retrieved 6 December 2017.
  10. Matt Golinski to be among celebrity chefs at beef fest, The Morning Bulletin, News Corp Australia, 22 April 2015. Retrieved 6 December 2017.
  11. Celebrity chefs' time out from Beef Australia on Cap Coast, The Morning Bulletin, News Corp Australia, 16 May 2015. Retrieved 6 December 2017.
  12. Iron Chef Hiroyuki at Beef 2018, Queensland Country Life, Fairfax Media, 12 May 2017. Retrieved 6 December 2017.
  13. Curtis Stone at Beef Australia, Queensland Country Life, Fairfax Media, 25 October 2017. Retrieved 6 December 2017.
  14. Angus, Blair A 30-year evolution of Beef Australia, Queensland Country Life, Fairfax Media, 9 October 2017. Retrieved 6 December 2017.
  15. Northern cattle roads to get $100m upgrade, 9News, Nine Network, 8 May 2015. Retrieved 6 December 2017.
  16. Zonca, Craig; Burton, Lydia; McCarthy, Marty Federal Agriculture Minister supports new live export shipping facility, as industry group renews calls for permit system shake-up, ABC Rural, Australian Broadcasting Corporation, 7 May 2015. Retrieved 6 December 2017.
  17. Queensland Premier visits beef expo, The Morning Bulletin, News Corp Australia, 8 May 2012. Retrieved 6 December 2017.
  18. Beef 2003 expo begins, The Age, Fairfax Media, 29 April 2003. Retrieved 6 December 2017.
  19. Robert, Alice Jenny does the weather from Beef, ABC Capricornia, Australian Broadcasting Corporation, 9 May 2012. Retrieved 6 May 2017.
  20. Neales, Sue Good genes add up to the nearest thing to superbulls, The Australian, 12 May 2012. Retrieved 6 December 2017.
  21. Butterworth, Kelly Rocky ready for Beef Australia 2018, Queensland Country Life, Fairfax Media, 17 May 2017. Retrieved 6 December 2017.


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