AlphaTauri (fashion brand)

AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry.[1] The name is taken from Alpha Tauri, the giant red star of the Taurus constellation, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria.

This article is about the fashion brand. For the star designated Alpha Tauri, see Aldebaran. For the re-branded Formula One team, see Scuderia AlphaTauri.
AlphaTauri
Product typeClothing
OwnerSalzburg Sport GmbH
Introduced2016
MarketsInternational
TaglineFits body and mind (stylized as FITSBODYANDMIND)
WebsiteOfficial website

AlphaTauri launched its first campaign for the Autumn/Winter 2018 season.[2] The collection in 2018 included parkas, coats, shirts, sweaters, T-shirts, caps and bags. The brand had two flagship stores in 2018, one in Graz and one in Salzburg.[3]

Motorsport
Main article: Scuderia AlphaTauri

The Scuderia Toro Rosso Formula One team was rebranded to Scuderia AlphaTauri from the 2020 Formula One season.[4] Pierre Gasly won the 2020 Italian Grand Prix driving for the team.

References
  1. "Get a First Look at the Debut Collection From AlphaTauri, Red Bull's New Fashion Brand". HYPEBEAST.
  2. "Red Bull's AlphaTauri Delivers a Future-Ready AW18 Campaign". Complex.
  3. "Echt unglaublich, aber wahr: Dieser Trenchcoat macht dich fit!". InStyle. 17 October 2018.
  4. Mitchell, Scott (16 October 2019). "Toro Rosso's name change approved for 2020 Formula 1 season". Autosport.com. Retrieved 1 December 2019.
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