Yamaha Artist Services

Yamaha Artist Services, Inc. (also known as YASI)[2] is a provider of professional services exclusively for performing music artists, concert venues, performing arts organizations and educational institutions.[3] Located in Manhattan, United States, YASI is owned by the American subsidiary of Yamaha Corporation[4] and features rehearsal, recording and performance spaces for musicians.[2]

Yamaha Artist Services, Inc.
Aeolian Building, current seat of YASI
AbbreviationYASI
Formation1987 (1987)
Founded atNew York City
Legal statusActive
HeadquartersManhattan
Region
United States
ServicesRooms to host concerts, rehearsal and recording sessions for musicians
OwnerYamaha Corporation
Director
Bonnie Barrett [1]
Parent organization
Yamaha of America
Websiteyamaha.com/yasi

The YASI was brought into being in April 1987 as "Yamaha Concert & Artist Services",[5] in the United States, having originated that same year in Paris, France, as "Centre Européen des Activités Artistiques" (C.E.A.A.).[6] For a time, Yamaha managed the program within its new West 57th Street "Yamaha Communications Center", or "YCC" facility, located near Carnegie Hall.[7] YCC closed in 1992.[8] In May 2004, the current facility was opened.[9]

Overview
Yamaha Piano Salon pictured in 2005

Located in the 1927-opened Aeolian building at 689 Fifth Avenue,[10] the third floor piano salon, an acoustically isolated space originally occupied by a showroom of the Aeolian Piano Company,[11] which made its reputation in organs, reproducing organs, pianos and most particularly piano roll mechanisms and rolls themselves from 1887 until 1985. Encompassing the entire third floor, the piano saloon features a performance venue seating up to 150 and houses a selection of concert grand pianos and "disklavier" performance reproducing pianos.

The Aeolian Building itself was designated a NYC Landmark in December 2002.[12]

The program maintains relationships with classical piano performing artists[13] and the performing arts world in general, by extension. Its current quarters occupy two entire floors of the historically designated Aeolian Building,[14] on the Northeast corner of Fifth Avenue and East 54th Street. This complex includes a hall known as the Yamaha Piano Salon[15] and a brass and woodwind atelier, showroom, and custom shop.[16]

The YASI promotes the professional use of Yamaha pianos by artists, producers, and recording engineers. It also manages a large pool of pianos, placed at dealers and at various venues around the United States.[17] Opera companies and artist management companies have used the salon for opera training,[18] Its facilities include an atelier,[19] a showroom and a custom shop for instruments of the brass and woodwind family.

See also

References
  1. Director of Yamaha Artist Services Bonnie Barrett Named To Prestigious Musical America ‘Top 30 Professionals of the Year’ List on PR Web, 12 Dec 2018
  2. A visit to Yamaha Artist Services on Cunningham Piano Co.
  3. About us on YASI website
  4. Spoke.com YCA overview
  5. Rothstein NY Times 1987
  6. Alink-Argerich Foundation Contact Site
  7. Music Trades, 1991
  8. Music Trades 1992
  9. Music Trades 2004
  10. City Review Article on Aeolian Building
  11. American Guild of Organists NYC Chapter
  12. NY Times on Aeolian Building History
  13. Beth Levin NY Times Review – 6/2005
  14. Aeolian Building
  15. Cann Twins Recital Listing 3/2009
  16. YASI Opening – 2004
  17. LvTSg Press Release
  18. Costa Jackson Website
  19. "Day of Trumpets" Notification
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