Xolo (company)

Xolo, stylised as XOLO is an Indian mobile brand by Lava International, headquartered in Noida.[1] It manufactures personal electronics devices such as smartphones, tablets and laptops, and accessories such as powerbanks. In April 2012, Xolo launched India's first smartphone with an Intel processor, the Xolo X900.[2][3]

Xolo
TypeSubsidiary
Founded2012
HeadquartersSector 64, Noida,
Uttar Pradesh, India
Area served
India, UAE
Key people
  • Vishal Sehgal (Co-Founder & Director - Lava International Ltd.)
  • Sunil Raina (Business Head)
Products
ParentLava International
Websitewww.xolo.in

Xolo was the first Indian manufacturer to partner with AMD to launch a tablet, the Xolo Win tablet.[4] This was followed by the first 4G-enabled smartphone in India, the LT900, in December 2013.[5] On 6 January 2014, Liverpool FC announced Xolo as its first regional partner in India.[6] Xolo launched one of the first dual camera phones in India, Xolo Black, in July 2015 in an exclusive partnership with India's largest online marketplace, Flipkart. Xolo Era series was launched in July 2015 in an exclusive partnership with Snapdeal.

Xolo uses various series of MediaTek processors in its smartphones. Xolo focuses on online retail through Amazon and Flipkart. In 2013 it launched a phone named Xolo Q2000 with fingerprint sensor and lock. It worked on Android 4.2 Jellybean. At that it had a good price of Rs.13,999. In Xolo A500 Club it had a rough system of face unlock. Xolo has features like Dual 3G which now turned to Dual 4G mostly seen in the Era series. Which helps using two 4G sims at a time.

Smartphones

Android phones

Xolo offers Android smartphones in the series: Era, Black, Q, Omega and Play. The company sells its devices only via online marketplaces/ e-commerce websites such as Snapdeal, Flipkart and Amazon.

Era series handsets are priced from INR 5,000 to 10,000, whereas Black series ones are priced above Rs. 10,000.

Different models introduced in the Xolo Era series: Era (launched in July 2015), Era HD (October 2015), Era 4G (February 2016), Era 4K (February 2016), Era X (February 2016), Era 2 (October 2016), Era 1X (September 2016), Era 2X (January 2017), Era 2V (October 2017), Era 3 (October 2017), Era 3X (October 2017), and Era 4X (January 2019).

Xolo Black series: Black (launched in July 2015), Black 1X (October 2015).

Xolo Q series: Q700 (2014),[7] Q1000 Opus (2013),[8] Q2000 (2013),[9] Q3000 (2013),[10] Q1010i (2014).[11]
Other notable smartphones:
Xolo Omega 5.0 and Omega 5.5.[12][13]
Xolo One Liverpool FC limited-edition smartphone, launched on 14 May 2015.[14]
Xolo Cube 5.0 (2015)[15]
Xolo One HD (2015)[16][17]

Windows Phone devices

Xolo Win series: Win Q900s (launched in 2014),[18] Win Q1000 (2015),[19] Win (2015)[20]

Tablets

Xolo Play Tegra is an Android tablet launched in 2014.[21][22] Xolo had a wonderful design and Gaming experience. Which had helped it in production of Tablets. As most of Android and Windows tablets were dead in the market which had a lot of effect on the company.

Laptop
  • Xolo Chromebook, launched in 2015.[23] The Xolo Chromebooks are now dead as company has stopped its production. You may not even know a thing named Xolo Chromebook.

Marketing

In 2013, Xolo signed Bollywood actor Ayushmann Khurrana to endorse its products.[24] In 2014, Xolo signed another Bollywood actor, Irrfan khan as its brand ambassador.

Today Xolo is trying to make its comeback. Launching its models like Xolo Era 4X, Xolo Era 5X and the most latest Xolo ZX. The Xolo ZX even may become killer for some smartphones.

References
  1. "XOLO smartphone buyers to get repairing services at doorstep". Economic Times. Retrieved 23 January 2014.
  2. XOLO X900, First Smartphone with Intel Inside Launches in India Market Intel Newsroom
  3. Chawla, Surbhi (14 March 2013). "XOLO launches X1000 with 4.7-inch HD display, 2GHz Intel Atom CPU for Rs. 19,999". NDTV Gadgets. Retrieved 31 December 2015.
  4. "XOLO Win AMD APU-powered 10.1-inch Windows 8 tablet launched at CES 2014 | NDTV Gadgets". NDTV Gadgets. 8 January 2014. Retrieved 22 January 2014.
  5. XOLO LT900 smartphone with 4G LTE support, Android 4.2 launched at Rs. 17,999
  6. Prenderville, Liam (6 January 2014). "Liverpool announce XOLO as the club's first regional marketing partner in India". Daily Mirror. Retrieved 20 January 2014.
  7. "XOLO Q700 with Android 4.2, quad-core processor launched at Rs. 9,999". NDTV. Retrieved 23 January 2014.
  8. "Review: XOLO Q1000 Opus". Economic Times. Retrieved 23 January 2014.
  9. "Review: XOLO Q2000". Economic Times. Retrieved 23 January 2014.
  10. "Xolo Q3000 with 5.7-inch full-HD display, Android 4.2 launched at Rs. 20,999". NDTV Gadgets360.com. Retrieved 25 October 2016.
  11. "XOLO Q1200 Review: It's All About the Software". NDTV. Retrieved 10 August 2014.
  12. "XOLO launches new Omega 5.0, Omega 5.5 smartphones at Rs 8,999 onwards". IBN Live. 7 December 2014. Retrieved 8 December 2014.
  13. "XOLO Omega 5.0 & 5.5 Quick Review and Specifications". Digit Buzz. 7 December 2014. Retrieved 8 December 2014.
  14. "XOLO Liverpool FC Limited edition Smartphone launched". Preview Tech. 15 May 2015.
  15. XOLO Cube 5.0 Launched for Rs. 7,999 Archived 19 June 2015 at the Wayback Machine, News Exprezz, 19 June 2015.
  16. "XOLO One HD camera-centric phone launched at Rs 4,777". India Today. Retrieved 1 January 2016.
  17. "XOLO One HD with 5-inch display announced, priced at Rs 4,777". timesofindia.com. The Times of India. Retrieved 1 January 2016.
  18. XOLO Win Q900s With Windows Phone 8.1 Launched at Rs. 11,999
  19. XOLO Win Q1000 With Windows Phone 8.1 Launched at Rs. 8,499
  20. XOLO Win Q1000 With Windows Phone 8.1 Launched at Rs. 8,499
  21. "XOLO Play Tegra Note review: A powerful and versatile tablet". Financial Express. Retrieved 23 January 2014.
  22. "XOLO Play Tegra Note review". NDTV. Retrieved 23 January 2014.
  24. Ayusmann Khurrana gets cute messy with XOLO
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