WWCK (AM)

WWCK (1570 AM "K107.3") is a radio station in Flint, Michigan broadcasting a classic hits format. Its studios are located south of the Flint city limits and its transmitter is east of downtown Flint near the intersection of Dort Highway and I-69. It is simulcast on W297CG, 107.3 FM, from the same transmitter as sister station WWCK-FM.[1]

WWCK
CityFlint, Michigan
Broadcast areaFlint, Michigan
Frequency1570 kHz[1]
BrandingK107.3
Programming
FormatClassic hits
AffiliationsWestwood One News
Michigan State Spartans football and men's basketball
Ownership
OwnerCumulus Broadcasting
(Cumulus Licensing LLC)
WDZZ, WFBE, WTRX, WWCK-FM
History
First air date
November 11, 1946 (as WMRP)
Former call signs
WGMZ (6/18/84-5/17/86)
WWMN (1/1/81-6/18/84)
WLQB (1976-1/1/81)
WCZN (1971-1976)
WMRP (1946-1971)
Call sign meaning
reminiscent of CKLW
Technical information
Facility ID39679
ClassD
Power1,000 watts day
179 watts night
250 watts (FM translator)
Transmitter coordinates
43°00′39″N 83°39′2″W
Translator(s)107.3 MHz W297CG (Flint)[1]
Links
WebcastListen live
Website1073flint.com

Previous Talk Programming

The Cumulus Media-owned station previously featured a roster of mainly syndicated conservative talk show hosts including Mark Levin, John Batchelor, Red Eye Radio and several others.[2] Local news, weather, sports, and traffic reports are provided by anchors from WJRT-TV, state news from The Michigan News Network and national/international news from Westwood One News. Weekend programs and hosts include Kim Komando, The Weekend, Bob Brinker, Leo LaPorte, USA Financial Headquarters, Free Talk Live, and Mike Avery's Outdoor Magazine. It also airs Michigan State Spartans football and men's basketball games.[3][4]

History

The station began operations on November 11, 1946. As WMRP-AM (Methodist Radio Parish) in the 1960s, it served as a broadcast ministry of the United Methodist Church, featuring MOR music. The conservative owners of WMRP-AM and WMRP-FM 105.5 (unrelated to today's current WMRP-LP at 104.7) refused to allow any cigarette or alcohol advertising on the stations.

The United Methodist Church withdrew support for WMRP-AM/FM in 1971, and the stations were purchased that year by John W. Nogaj, who converted 105.5 to Top 40 and later album rock as WWCK (the calls being a tribute to CKLW in Windsor, Ontario) and installed a country music format on AM 1570 with the new calls WCZN ("Your Country Cousin"). The country format was replaced by oldies as "Solid Gold 16" in 1974. In 1975, following the sale of WWCK and WCZN to Reams Broadcasting, WWCK-FM went full-time album rock, and WCZN picked up the Top 40 format. This was followed by religious programming as WLQB (1976), a female-oriented talk/adult contemporary format as WWMN (1981), and beautiful music/easy listening as WGMZ (picking up the calls and format that were dropped by 107.9 FM when it became WCRZ in 1984).

In 1986, AM 1570 became WWCK-AM and began to simulcast WWCK-FM (which switched from album rock to CHR on January 1, 1989 following the sale of the stations from Reams Broadcasting to Majac of Michigan). Originally a daytime-only station on a Mexican clear channel, a treaty signed between the American and Mexican governments allowed the station to broadcast full-time at reduced power at night in 1986. Cumulus Media took control of WWCK-AM/FM in March 2000, and a year later, WWCK-AM dropped its simulcast of the FM station in favor of urban contemporary gospel music via ABC Radio's "Rejoice - Musical Soul Food" network. The current Talk format was adopted on March 1, 2004, allowing Flint to once again have a News/Talk station of its own following WFDF AM 910's move into the Detroit market and metamorphosis into Radio Disney.

WWCK also has a translator station on W297CG (107.3 MHz).[1]

On January 1, 2021 WWCK changed their format from talk to classic hits, branded as "K107.3".[5]

References
  1. W297CG-FM 107.3 MHz Information Radio Locator
  2. On-Air Schedule Super Talk 1570 Official Site
  3. Michigan State Spartans Basketball affiliates Michigan State Spartans Basketball Sports Network official site
  4. Michigan State Spartans Football Radio affiliates Michigan State Football official site
  5. Cumulus Launches Classic Hits K107.3 In Flint Radioinsight - January 1, 2021
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