WROV-FM

WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia[3] and airs a classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.

WROV-FM
CityMartinsville, Virginia
Broadcast areaRoanoke-Lynchburg, Virginia
New River Valley
Southside Virginia
Frequency96.3 MHz
(HD Radio)
Branding96.3 ROV Rocks
SloganThe Rock of Virginia
Programming
FormatClassic rock[1]
SubchannelsHD1: WROV-FM analog
HD2: Black Information Network
AffiliationsJohn Boy and Billy
Performance Racing Network (PRN Radio)
Sixx Sense
Ownership
OwneriHeartMedia
(iHM Licenses, LLC)
WJJS, WROV-HD2, WJJX, WSTV, WYYD
History
First air date
January 1950[2]
Former call signs
WMVA-FM (1950–1989)
Call sign meaning
W Rock Of Virginia
Technical information
Facility ID37747
ClassC1
ERP14,000 watts
HAAT633 meters (2,077 ft)
Transmitter coordinates
37°7′0.0″N 80°0′58.0″W
Translator(s)96.7 W244AV (Blacksburg, etc., carries HD2)
Links
WebcastWROV-FM Webstream
WebsiteWROV-FM Online

WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.

WROV-HD2

WROV-HD2 carries an African-American-oriented news/talk format under the branding "Roanoke's BIN 96.7".[4]

On November 18, 2020, WROV-HD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as "Roanoke's BIN 96.7". The alternative rock format continues on WSTV-HD2 and W245BG.[5]

History of call letters

WROV-FM first signed on the air in January 1950 as WMVA-FM.[6] It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.

The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming.[7] In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.[8][9]

References

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