WGUS-FM

WGUS-FM 102.7 is a Soft AC radio station licensed to New Ellenton, South Carolina, but is part of the Augusta, Georgia radio market. The station is licensed by the FCC to broadcast on 102.7 FM with an ERP of 4.3 kW. Its studios are located just two blocks from the Augusta-Richmond County border in unincorporated Columbia County, Georgia and the transmitter is east of Aiken, South Carolina.

WGUS-FM
CityNew Ellenton, South Carolina
Broadcast areaAugusta, Georgia
Frequency102.7 MHz
BrandingSunny 102.7
SloganMusic That makes You Feel Good
Programming
FormatSoft AC
Ownership
OwnerBeasley Broadcast Group, Inc.
(Beasley Media Group Licenses, LLC)
WDRR, WHHD, WCHZ-FM, WKXC-FM, WGAC, WGAC-FM
History
First air date
1990 (as WAJY)
Former call signs
WAJY (1990-2004)
WGOR (2004-2006)
Call sign meaning
AuGUSta
Technical information
Facility ID25467
ClassA
ERP4,300 watts
HAAT118 meters (387 ft)
Links
WebcastListen live
Websitesunny1027.com

History

102.7 signed on in 1990 as WAJY with an Adult Standards format as "Joy 102.7". In 2004, it became Contemporary Christian under the Joy 102.7 moniker for a brief time before being sold to Beasley Broadcasting, who moved WGOR's oldies format from 93.9 FM to 102.7 FM in October, 2004, becoming "Oldies 102.7".

On October 27, 2006, WGOR-FM switched to Christmas music for the season as "Santa 102.7." The station changed formats on December 26 of that year, revealing its Southern Gospel format under the WGUS-FM call letters.

This was not the first time that the WGUS-FM call letters were used in the Augusta market. Before the 1990s, the WGUS-FM call letters were on 102.3 FM (now WIBL).

The station is owned by the Beasley Broadcast Group, Inc., through licensee Beasley Media Group, LLC.

On August 28, 2020, WGUS-FM changed their format from southern gospel to soft AC, branded as "Sunny 102.7".[1]

See also

References
  1. Sunny 102.7 Launches in Augusts Radioinsight - August 28, 2020

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