WBHU

WBHU (105.5 FM, "Beach 105.5") is a radio station broadcasting an Adult hits format.[1] Previously, it aired an oldies music format as part of the True Oldies Channel network. Other previous formats included Hot Country (as WJQR), Rhythmic Oldies and Smooth Jazz.

WBHU
CitySt. Augustine Beach, Florida
Broadcast areaJacksonville, Florida
Frequency105.5 MHz (HD Radio)
BrandingBeach 105.5
SloganPlaying the widest variety in Northeast Florida
Programming
FormatAdult hits
SubchannelsHD2: 106.3 St. Augustine Country (Country music)
Ownership
OwnerJames Martin
(Flagler Broadcasting, LLC)
WBHQ
History
First air date
1995 (as WJQR)
Former call signs
WJQR (June 13, 1995–January 21, 2000)
WYGV (January 21, 2000–March 21, 2003)
WSJF (March 21, 2003-May 24, 2011)
WYRE-FM (May 24, 2011-September 30, 2014)
WALE (September 30, 2014-December 22, 2014)
Technical information
Facility ID53672
ClassC3
ERP16,000 watts
HAAT125 meters (410 ft)
Transmitter coordinates
29°47′47.00″N 81°19′53.00″W
Translator(s)HD2: 106.3 W292DE (St. Augustine)
Links
WebcastListen Live
Websitebeach1055.com

Licensed to St. Augustine Beach, Florida, United States, the station serves the Jacksonville, Florida, area. The station is currently owned by James Martin, through licensee Flagler Broadcasting, LLC.[2]

History

WJQR signed on as "Hot Country 105.5 WJQR" with Jacksonville personality and former WZAZ station owner Mark Majors as morning host. The rest of the day was automated with the Hot Country radio service. At the time, WJQR was owned by Ken & Eileen Stein along with its co-owned sister station WAOC/1420.

Former logo during Smooth Jazz period

Both stations were sold in 1999 with the FM station switching from Modern Country to Groovin' Oldies with the WYGV call sign. WYGV simulcast with its new sister station WXGV (105.3 FM) in Fernandina Beach, Florida.

On March 21, 2003 the callsign was changed again to WSJF as both stations flipped to a smooth jazz format.[3]

WSJF's smooth jazz format lasted until 2008 and then had several formats between 2008 and 2011: rhythmic AC, oldies, talk, Spanish tropical and adult alternative.

On May 16, 2011, WSJF changed its call letters to WYRE-FM and introduced a hot adult contemporary format, branded as "The Wire". On September 30, 2014, WYRE-FM changed its call letters to WALE; on October 2, it shifted to adult rock, branded as "105.5 The Whale".[4] On November 4, 2014, WALE dropped the "105.5 The Whale" branding and became "105.5 WALE", before relaunching as "Beach 105.5".[5] Flagler Broadcasting, which purchased the station for $400,000, changed the station's callsign from WALE to WBHU to match this branding on December 22, 2014;[6] the company already uses the "Beach" branding on WBHQ (92.7 FM) in Beverly Beach.

References
  1. Taylor, Tom (February 14, 2011). "Buzzing on the Boards". Taylor on Radio-Info. Radio-Info.com. Retrieved February 14, 2011.
  2. "WBHU Facility Record". United States Federal Communications Commission, audio division.
  3. "WBHU Call Sign History". United States Federal Communications Commission, audio division.
  4. Whale Watching in St. Augustine
  5. 105.5 The Whale Gets Beached
  6. "Media Bureau Call Sign Actions" (PDF). Federal Communications Commission. November 7, 2014. Retrieved November 7, 2014.


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