Vega (company)
Vega is a brand of plant based nutritional products owned by Danone. The company was started in Burnaby by Charles Chang and Brendan Brazier in 2004.[1] In 2015, Vega was sold to Denver-based giant Whitewave Foods for US $550 million.[2]
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 Vega One all-in-one nutritional shake powder and Vega protein and greens powder on display at a Vega Juice Bar inside a Whole Foods Market in Burnaby. | |
| Type | Subsidiary |
|---|---|
| Industry | Vegan protein powder and protein bars |
| Founded | 2001 |
| Founders | Charles Chang and Brendan Brazier |
| Headquarters | Burnaby, British Columbia |
| Parent | Danone |
| Website | myvega |
Products
The Vega line of products includes vegan protein powder, protein bars, protein snacks, protein shakes, and supplements. Their products are all vegan certified [3] and Non-GMO Project verified. Vega products predominantly use pea based protein instead of the typical dairy based whey protein used in most supplemental protein products.[4]
The Vega Protein with Greens comes in seven different flavours while offering 20 grams of plant based protein, veggies and green daily servings.
References
- O'Grady, Matt (29 May 2014). "Making millions selling vegan shakes". The Globe and Mail. Retrieved 19 December 2017.
- "Burnaby's Vega sold to Denver-based giant for $550 million US". Vancouver Sun. Retrieved 9 December 2017.
- "Certification".
- Banaszek, Amy; Townsend, Jeremy R.; Bender, David; Vantrease, William C.; Marshall, Autumn C.; Johnson, Kent D. (2019-01-04). "The Effects of Whey vs. Pea Protein on Physical Adaptations Following 8-Weeks of High-Intensity Functional Training (HIFT): A Pilot Study". Sports. 7 (1): 12. doi:10.3390/sports7010012. ISSN 2075-4663. PMC 6358922. PMID 30621129.
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