VARTA

VARTA AG (pronounced [ˈvaʁta]; German: Vertrieb, Aufladung, Reparatur transportabler Akkumulatoren – lit. 'distribution, recharging and repair of portable accumulators') is a German company manufacturing batteries for global automotive, industrial, and consumer markets.

VARTA AG
TypeAktiengesellschaft
FWB: VAR1
IndustryElectrical equipment
Founded1887 (1887)
FounderAdolf Müller
HeadquartersEllwangen, Germany
Area served
Worldwide
Key people
Michael Tojner
ProductsElectrical batteries
BrandsVARTA
Number of employees
>2000
Websitevarta.com
Aerial picture of the Varta Microbattery factory in Ellwangen

History

VARTA was founded by Adolf Müller in 1887, and established in 1904 as a subsidiary of Accumulatoren-Fabrik AFA.[1] After World War I, VARTA together with AFA was acquired by German industrialist Günther Quandt and Industrialist and VARTA-CEO Dr. Carl Hermann Roderbourg.[2] After World War II, most of the VARTA shares passed from Günther Quandt to his son, Herbert Quandt. The subsidiary in East Berlin was later occupied by the Soviet Union, and was named BAE Batterien.

In 1977, VARTA AG's businesses were split up by Herbert Quandt; battery and plastics operations were retained in VARTA AG, but the pharmaceuticals and specialty chemical businesses were transferred to a new company called Altana, and the electrical business was spun off into a company called CEAG. Herbert Quandt left the company's shares to his children.

In 2002, the consumer battery activities (excluding button cells) were sold to Rayovac. The automotive battery business was acquired by Johnson Controls. The button cell and home energy storage businesses were acquired by Montana Tech Components.

Products

By 2006, VARTA AG had sold all its operating divisions, and the Quandts had sold their shares. VARTA AG then liquidated its remaining assets, contracts, liabilities and shareholdings, in particular the manufacture and sale of VARTA batteries, while continuing its company businesses.

On 19 October 2017 shares of the VartaAG started flotation on the stock market (Prime Standard). With an emission price of 17,50 Euro the company had a value of 668,5 Mio. Euro[3][4] In January 2018, American company Energizer took control over VARTA consumer battery segment (not part of VARTA AG).[5] In May 2019, VARTA AG signed an agreement to acquire the VARTA Consumer Batteries business (“VARTA Consumer”) from the US American company Energizer Holdings, Inc. (“Energizer”).[6]

Varta manufactures microbatteries used in the Apple Airpods.[7]

  • Batteries and other products produced by Varta
  • Poliflex-Accumulator from Varta Microbattery
  • Rechargeable batteries from Varta
  • Lithium-Ion-Accumulator
  • zinc-coal battery: monocel with the design of the 1970s
  • battery from Pertrix
  • Varta Pertrix 74, 15-Volt-Battery
  • Different types of coin cells from Varta
  • Varta combi charger with 2 Varta NiCd accumulators (2100mAh, AA)
  • LED-torch light produced by VARTA
  • Varta Solar Charger Model 57082 with two 2100mAh Ni-MH rechargeable batteries

References
  1. "VARTA History". VARTA.
  2. "VARTA Founder Villa Roderbourg history". Villa Roderbourg.
  3. Varta AG − Angaben zum Unternehmen, stock exchange Frankfurt (Germany)
  4. VARTA AG beendet Angebotszeitraum vorzeitig und legt Emissionspreis bei 17,50 Euro je Aktie fest, Presse release Varta AG at dgap.de, 18 October 2017 (written in German language)
  5. Manager-Magazin.de: Energizer übernimmt Varta-Batterien
  6. "2019-05-29-VARTA-Consumer-Batteries". www.varta-consumer.com (in German). Retrieved 19 October 2020.
  7. Martin, Iain. "How A Tiny Battery (Thanks Apple!) Built A New $1.9 Billion Fortune". Forbes. Retrieved 10 April 2020.
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