U Select

U Select by Tesco, or simply called “U Select” is a leading chain of supermarkets based in Hong Kong jointly ventured by China Resources Vanguard with Tesco. At least one third of the products sold in the store come from Tesco.

U Select
Native name
U購Select超級市場
IndustrySupermarket
FoundedApril 2015
Number of locations
37 stores (May 2018)
Area served
Hong Kong
ParentChina Resources Vanguard
Websitehttp://www.uselect.com.hk
U Select
Traditional ChineseU購Select超級市場
U Select in Tseung Kwan O
Tesco products for sale in U Select

Features
  • Around one third of products sold in the store are from Tesco or its international operations including Tesco Lotus, formerly including Homeplus until its sale.
  • Shelf edge labelling indicating the origin of the goods.
  • Pricing of goods is slightly different compared to sister chain Vanguard.

History

On 18 August 2013, China Resources Enterprise's supermarket chain Vanguard and British supermarket Tesco signed a "memorandum of understanding", intending to set up a joint venture interest group in mainland China, Hong Kong and Macau, operating hypermarkets, supermarkets, convenience stores, liquor stores and cash and carry businesses. China Resources and Tesco are holding an 80% and a 20% share respectively.[1]

In April 2015, China Resources opened the first U Select supermarkets, with the first two stores opening on 18 April 2015 in Prince Edward Road West and Bellagio Mall.[2]

In June 2015, the third branch opened on Main Street East, Shau Kei Wan.

On 17 September 2015, the tenth branch (the second outlet in Kowloon) opened at Hip Wo Street in Cheung Wo Court, Kwun Tong.

Locations

All the original locations were converted from Vanguard supermarkets[3] with other locations added later:

Hong Kong Island

Kowloon

New Territories

References
  1. "信報即時新聞 -- 【品牌洞察】華潤與樂購合併也吃不了中國的菜". 信報即時新聞. Retrieved 2016-06-12.
  2. "新聞". 香港新浪. Retrieved 2016-06-12.
  3. "FAQ | U購Select". English. Retrieved 2016-06-12.
  4. "Story Directory". www.uselect.com.hk. Retrieved 2018-05-08.
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