TraXX FM

TraXX FM is an English-language radio station operated by Radio Televisyen Malaysia. It started broadcasting on 1 January 1950 as the Blue Network and the station broadcast nationwide thus reaching neighbouring Singapore, Brunei, Indonesia and Thailand.[1] The station operates 24-hours a day, with the news at every hour.

TRAXXFm
CityKuala Lumpur
Broadcast areaMalaysia, Singapore, Brunei, part of Indonesia and Thailand
FrequencyVaries depending on its region
SloganExperience the Excitement
Programming
Language(s)English
FormatTalk, Full-service radio and Top 40 (CHR)
Ownership
OwnerRadio Televisyen Malaysia
Ai FM
Asyik FM
Minnal FM
Nasional FM
Radio Klasik FM
History
First air date
1 January 1950 (1950-01-01)
Technical information
Transmitter coordinates
All States are not different frequency
Links
Webcastmyklik.rtm.gov.my/radio/Traxx_FM
Websitetraxxfm.rtm.gov.my

According to Nielsen's Radio Audience Measurement (RAM) done in 2009, TraXX FM is the fifth most listened to English radio station in Malaysia.[2]

History

The station used to be known as "The Blue Network", "Radio 4" and "Radio Malaysia Channel 4".[3][4] The then-The Blue Network was located in Singapore and later moved to Kuala Lumpur in 1950.[5] It was Malaysia's only English language radio station until 1994, in which the monopoly was broken by the launch of TIME Highway Radio.[5]

Branding

The name "TraXX" (in use since April 2005, as a part of re-branding of RTM's radio stations) is derived from the word 'TRACK' and 'XX', the later denoting the old tagline 'Xperience the Xcitement'. The station's initial tagline was 'Travel and Music' after re-branding to a tourism-oriented radio station.[6] It then switched back to "Experience the Excitement" to suit its current role as an information-based and generalist radio station with a wide range of programmes and all kinds of music genres (K-Pop, English and Malay music).

Frequency
Frequencies Broadcast area Transmitter site
90.3 MHz Kuala Lumpur Kuala Lumpur Tower
100.1 MHz Kuala Lumpur and Selangor Gunung Ulu Kali
98.7 MHz Kedah, Perlis, Penang and Langkawi Gunung Jerai
90.1 MHz Ipoh, Perak Gunung Kledang
88.7 MHz Seremban, Negeri Sembilan Gunung Telapak Buruk
97.4 MHz Malacca and North Johor Gunung Ledang
102.9 MHz Johor Bahru, Johor and Singapore Gunung Pulai
Batam Indonesia
105.3 MHz Taiping, Perak Bukit Larut
105.3 MHz Kuantan, Pahang Bukit Pelindung
89.7 MHz Kuala Terengganu, Terengganu Bukit Besar
104.7 MHz Kota Bharu, Kelantan Telipot
89.9 MHz Kuching, Sarawak Gunung Serapi
104.5 MHz Miri, Sarawak Bukit Lambir
102.3 MHz Brunei Bukit Mas
90.7 MHz Kota Kinabalu, Sabah Bukit Lawa Mandau
94.3 MHz Sandakan, Sabah Bukit Trig
90.3 MHz Labuan Bukit Timbalai

Awards
YearCategoryAwardProgrammeResultsRef.
2009Best Radio ProgrammeUNICEF International Children’s Day of Broadcasting (ICDB) Regional AwardsListen Up!Won[4]
2018Outstanding Achievement in Broadcast MediaRed Ribbon Media AwardsThe Morning Show Special Interview on World AIDS Day: Treatment Literacy, Awareness and SensitizationNominated[7]

Controversies
  • January 1996: A listener from Penang called in during one of the station's shows to relate his recent experience with a member of the police force.[8] At a roadblock, a policeman had stopped him for allegedly drinking and driving, and asked for a bribe from the listener. When he said that he did not have money with him, the policeman allegedly told him that he could call someone to bring him the money. When he said that he did not have a phone, the policeman allegedly offered him the use of his mobile phone. After the show, SAC Supian Amat lodged a police report against Patrick under the instruction of Rahim Noor, then the Inspector-General of Police (Malaysia), resulting in Patrick Teoh being called to the police station for interviews. The media went to town with this issue; famous local cartoonist Lat drew a satirical cartoon on the incident which was published in the New Straits Times.
  • During a broadcast of 'Midnight Magic', broadcaster Teoh hosted a show in conjunction with the release of the American film Interview with a Vampire starring Tom Cruise, Brad Pitt, Antonio Banderas, Christian Slater and Kirsten Dunst. A listener claiming to be a vampire called in, wanting to dispel all myths associated with vampires. The show received very high listener ratings. The following day, RTM received multiple complaints from other listeners objecting to the 'promotion of myths', claiming that their children and elderly became traumatized from listening to the show. Teoh took a 2-week vacation to let the furore die down.

References
  1. "That time we were interviewed on Malaysian National Radio: TraXX FM". Nomadic Boys. 21 August 2015.
  2. "Radio ads record highest first quarter share in 10 years". The Sun (Malaysia). 22 May 2009.
  3. Chen, Grace (31 March 2016). "Storyteller takes a break from radio to spend time with son and mother". The Star.
  4. "Malaysia's TraXX.fm wins regional children's broadcasting radio award". UNICEF. 28 September 2009.
  5. "HISTORY OF RADIO & CRM". Commercial Radio. Retrieved 28 September 2018.
  6. Nurbaiti Hamdan (15 July 2008). "Traxx FM to help promote Malaysia to all". The Star. Retrieved 28 September 2018.
  7. "Red Ribbon Media Awards 2018: "Words, images as powerful as treatment, science in ending AIDS."". AnneEdwardsTV.com. 13 July 2018. Retrieved 28 September 2018.
  8. Duck! It's That Man Teoh, Asiaweek, 12 April 1996
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