Tourism Areas (Japan)

Tourism Areas (観光圏, Kankōken) are areas or zones designated by the Japan Tourism Agency from 2008. As of April 2009, 30 Tourism Areas are located throughout Japan. The Japan Tourism Agency set the law in 2008 regarding this area to support and promote more synergistic activities among local governments, tourism associations, tourism industries and local hotels and other local organizations and individuals.

Tourism Areas may promote Visit Japan Campaign hosted by Japanese government through Japan Tourism Agency and Ministry of Land, Infrastructure, Transport and Tourism.

Features

Tourism Areas is featured with natural sites, World Heritage Site, old Japanese cultural site, Onsen locations and others as attractive place for tourists. Each area is named in Japanese with mixture of kanji, hiragana and katakana ending with 観光圏. Each area also having the advertising slogan or catch phrasing to represent natural features and hospitality of local people. The most Tourism Areas is also promoting local people to learn more English, Chinese language, Korean language and other languages for better communication for tourists from countries worldwide.

Approved Tourism Areas

Approved Tourism Areas name with advertising slogan in literal translation (unofficial), with its official naming and advertising slogan list in Japanese. (Some Tourism Area does not claim advertising slogan.)

Hokkaido
(富良野・美瑛広域観光圏: ちょっと暮らすように旅をする~田園休暇街道)
(知床観光圏: さらなる未知へさそう旅)
(さっぽろ広域観光圏: 都会派も、自然派も、ようこそ！さっぽろ圏)
(はこだて観光圏: ---)
(釧路湿原・阿寒・摩周観光圏: ---)

Tohoku
(新たな青森の旅・十和田湖広域観光圏: ---)
(日本海きらきら羽越観光圏: 日本海、山の神々、舟運、食を通じたおもてなし)
  • Date (dandy) wide Tourism Area : Travel with stay in slow life and dandy time
(伊達な広域観光圏: ゆっくり滞在、伊達な時（とき）を過ごす旅)
  • Aizu and Yonezawa wide Tourism Area : Unchanged warmth mind and variety of joys - Aizu Yonezawa thousand of cloister walkway
(会津・米沢地域観光圏:　変わらぬぬくもり、変わる楽しみ~会津・米沢千の旅回廊~)
(ふくしま観光圏: やさしさと自然の温もり)
  • happy and happy ♪ flowery Yamagata Tourism Area: ---
(めでためでた♪ 花のやまがた観光圏: ---)

Kanto
(日光観光圏: ---)
(水戸ひたち観光圏: あなたの空と大地)
  • South Boso district Tourism Area : Travel of family's time - Weaving of sea side and satoyama- South Boso communication roads
(南房総地域観光圏:「家族時間の旅~里海・里山が織りなす南房総・交流街道)
(箱根・湯河原・熱海・あしがら観光圏: ---)
(富士山・富士五湖観光圏: ---)
(八ケ岳観光圏: ---)

Hokuriku Shin'etsu
  • Snow country Tourism Area : Immediate access to another world, be sure to want visit snow country again
(雪国観光圏:「あっという間に別世界また来たくなる雪の国)
(富山湾・黒部峡谷・越中にいかわ観光圏: ---)
(能登半島観光圏: ---)
(福井坂井広域観光圏: ---)
(トキめき佐渡・にいがた観光圏: ---)
(越中・飛騨観光圏: ---)

Chūbu
  • Mount Fuji and Fuji Five Lakes Tourism Area : Attractive planning for stay in or repeating visit upon be proud of Fuji nature and culture
(富士山・富士五湖観光圏:「世界に誇る富士の自然と文化を活かした滞在型・リピートの魅力づくり推進事業)
(浜名湖観光圏: ---)
  • Ise-Shima district Tourism Area : Creating re-asu (re-tomorrow, rias coast) Ise-Shima coast
(伊勢志摩地域観光圏: - RE:明日(リアス)式伊勢志摩の創出)
  • East Kishū wide Tourism Area: ---
(東紀州地域観光圏: ---)

Kansai
(びわ湖・近江路観光圏: ---)
  • Kyoto fu Tango Tourism Area : slack as like at home, encircle and warmer mood in Tango
(京都府丹後観光圏： ゆるりぐるりほっこり丹後)
(聖地熊野を核とした癒しと蘇りの観光圏: 健心、健脚、健浴、健食)
(淡路島観光圏；「おかえりなさい~神話のふるさと淡路島~)

Chūgoku
(山陰文化観光圏：ご縁で結ばれる、感動の旅)
(広島・宮島・岩国地域観光圏：広島・宮島・岩国三本の矢を巡る国際観光地整備事業)
(瀬戸内しなまみ海道地域観光圏: ---)

Shikoku
  • West Awa Tourism Area : Create spending Heart filling time in origin of Japanese landscape decorated by histories and traditions
(にし阿波観光圏: 歴史や伝統に彩られた日本の原風景の中で過ごす心豊かな時間の創造)
(四万十・足摺エリア(幡多地域)観光圏 : ---)
(香川せとうちアート観光圏: ---)

Kyūshū and Okinawa
(平戸・佐世保・西海ロングステイ観光圏: 海からはじまる西★遊記)
(雲仙天草観光圏: ---)
(新東九州観光圏: 東九州東方見聞録泉と浦の旅)
(阿蘇くじゅう観光圏: 風と歩く光に逢う彩に酔う阿蘇くじゅう時遊空間)
(玄界灘観光圏: ---)
(豊の国千年ロマン観光圏: ---)

See also
  • JNTO site in English
  • Visit Japan Campaign Yokoso! Japan by JNTO
  • "List of 41 Tourism Areas in fiscal year 2010 (平成22年度観光圏整備事業費補助金交付対象地域（41地域）)" (PDF) (in Japanese). Japan Tourism Agency. Retrieved 2010-05-09.
  • "List of 30 Tourism Areas in 2008 and 2009 (観光圏一覧 30地域)" (PDF) (in Japanese). Japan Tourism Agency. Retrieved 2009-05-04.
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