Timeline of breakfast television in the United Kingdom

This is a timeline of the history of breakfast television in the United Kingdom.

1970s
  • 1974
    • 30 January – BBC2 shows the first early morning Open University programming, airing between 6:40 am and 7:30 am.[1]
  • 1975
    • No events.
  • 1976
    • 4 February – Early morning programming from the Open University begins on BBC1, with Electrons in motion airing at 7:05 am.[2]
  • 1977
  • 1978
    • No events.
  • 1979
    • No events.

1980s
  • 1980
  • 1981
  • 1982
    • 3–9 October – As part of its coverage of the 1982 Commonwealth Games, the BBC broadcasts a two-hour breakfast programme Breakfast with Brisbane. The programme includes regular news summaries and is the first time the BBC has broadcast a scheduled news bulletin at breakfast and comes three months ahead of the launch of the BBC's breakfast television programme Breakfast Time.[8][9]
  • 1983
    • 17 January – At 6:30 am, Britain's first-ever breakfast television show, Breakfast Time, launches on BBC1.
    • 1 February – TV-am launches on ITV, with Daybreak and Good Morning Britain.
    • 14 February – Following the launch of Breakfast Time, the Open University (OU) programmes previously shown on BBC1 on weekday mornings move to BBC2, resulting in the weekday early morning OU transmission on BBC2 being extended from 1 hour 15 minutes to 2 hours 5 minutes. BBC1 continues to broadcast early morning OU transmissions at the weekend until September 1992.
    • 28 February – TV-am cuts its Daybreak programme to thirty minutes, allowing Good Morning Britain to begin half an hour earlier. Original Daybreak presenters Robert Kee and Angela Rippon are both replaced, with Gavin Scott (weekdays) and Lynda Barry (weekends).[10][11]
    • March – Ceefax AM launches. It broadcasts for the 30 minutes prior to the start of Breakfast Time.[12] It is first mentioned in the Radio Times on 21 March.[13]
    • 18 March – Amid falling ratings and mounting pressure from investors, Peter Jay steps aside as TV-am's Chief Executive allowing Jonathan Aitken to take on the role.[14][15][16]
    • 1 April – Roland Rat makes his first appearance on TV-am.[17] Created by David Claridge and launched by TV-am Children's editor Anne Wood to entertain younger viewers during the Easter holidays,[18] Roland is generally regarded as TV-am's saviour, being described as "the only rat to join a sinking ship".[19]
    • 12 April – Timothy Aitken succeeds his cousin Jonathan as chief executive of TV-am due to the IBA rules regarding MPs operating a television station.[20]
    • 19 April – Angela Rippon and Anna Ford are dismissed from TV-am.[21]
    • 29 April – Michael Parkinson is appointed to TV-am's board of directors.[22]
    • 23 May – TV-am's new look starts.[23] Daybreak is axed, with Good Morning Britain now the sole weekday programme, beginning at 6:25 am. Commander David Philpott is moved to weekends only, with Wincey Willis becoming the new weekday weather presenter.[24]
  • 1984
    • Bruce Gyngell is appointed as TV-am's chief executive. To make the company financially viable, he introduced cost-cutting measures which were brought sharply into focus in the Brighton hotel bombing. The night before the terrorist attack, TV-am sent the production team home as it could not afford to pay for hotel rooms and TV-am's response was limited to a caption of reporter John Stapleton reporting over the phone.[25] Trade union agreements at the time meant that technical staff at the local ITV station TVS could not provide cover for another commercial television company, and TV-am's previous conflicts with ITN meant that the latter would not share its footage. The IBA told the company to invest and improve its news coverage, or it would lose its licence.
    • 13 October – TV-am launches a new Saturday morning children's series called the Wide Awake Club. The live programme replaces pre-recorded shows such as Data Run and SPLAT.
  • 1985
    • 3 January – TV-am expands its broadcasting hours. Weekday programmes begin ten minutes earlier during the week, at 6:15 am and weekend programmes begin at 6:55 am.
    • 18 February – Breakfast Time moves to a later slot, now running between 6.50 am and 9.20 am. Consequently, Ceefax AM is now on air for an extra 20 minutes each day, from 6 am until 6:50 am.
    • TV-am launches After Nine. It is only broadcast during term time as children's programmes are shown during the school holidays.
    • 14 September – TV-am's Wide Awake Club is doubled in length, broadcasting for almost two hours from 7.30 am until 9.25 am.
    • 3 October – Roland Rat, the puppet rodent who saved an ailing TV-am transfers to the BBC.[26] With only a week until October half term was due to start, TV-am launches Wacaday, a spin-off of the existing and successful Saturday morning programme, Wide Awake Club.
  • 1986
    • 25 July – Selina Scott presents Breakfast Time for the final time.[27]
    • 10 November – BBC1 revamps its breakfast programming. Breakfast Time is relaunched with a more formal news and current affairs format. The programme now begins at the later time of 7 am. Prior to Breakfast Time, BBC1 starts showing The Flintstones at 6:30 am, reducing Ceefax AM to a 30-minute broadcast.
  • 1987
    • July – TV-am reintroduces a weekday news programme, GMB Newshour, airing initially from the start of programmes until 7 am. Good Morning Britain now airs between 7 am and 9 am.
    • September – TV-am recommences broadcasting each day from 6 am. This is the first time since 1983 that TV-am has transmitted throughout its allocated broadcast hours.
    • 16 October – Following the Great Storm of 1987, electrical power to TV-am's studios is lost and an emergency programme has to be transmitted from facilities at Thames Television's Euston Road centre using reports from TV-am's own crews and those of ITN, TSW and TVS. The BBC's Breakfast Time, which would usually come from Lime Grove, was unable to broadcast as the studios were without power, as was most of BBC Television Centre at Wood Lane. The early part of the programme was broadcast from the continuity suite at TV Centre usually used for Children's BBC presentation as this area had generator support, before a larger studio was able to be brought into use.
    • 23 November – The TV-am strike begins after members of the technicians' union the ACTT walk out in a dispute over the station's ‘Caring Christmas Campaign’. What is meant to be a 24-hour stoppage continues for several months when staff are locked out by Managing Director Bruce Gyngell. TV-am is unable to broadcast Good Morning Britain, replacing it with shows such as Flipper, Batman and Happy Days. By December a skeleton service that sees non-technical staff operating cameras and Gyngell himself directing proceedings, begin to allow Good Morning Britain to start broadcasting again. The strikers are eventually sacked and replaced with non union staff. Viewing figures remain high throughout the disruption, which continues well into 1988.
    • 7 December – TV-am is able to switch from airing 100% pre-recorded material with the introduction of a 30-minute live segment each morning presented by Anne Diamond.[28]
    • 14 December – TV-am extends its live broadcasting to an hour a day.[28]
    • 18 December – Frank Bough, who launched breakfast television on 17 January 1983, presents Breakfast Time for the final time.[29]
  • 1988
    • 14 January – Talks between TV-am's management and the ACTT begin aimed at resolving the ongoing strike.[28]
    • 25–29 January – TV-am airs a week of live broadcasts from Sydney to celebrate Australia's bicentenary, and featuring Anne Diamond and Mike Morris.[28]
    • 1 February –
      • TV-am celebrates its fifth birthday, with Anne Diamond joined by Richard Keys, Gyles Brandreth, Su Pollard and Jimmy Greaves. It is the first time TV-am has been able to get its daily output down to an hour of pre-recorded material since the beginning of the strike. However, the station continues to air imports of old US shows for several more months.[28]
      • The deadline on which the ACTT must accept TV-am's "Ten Point Plan" aimed at resolving the strike. However, the plan is rejected by a ballot and the union refuses to resume negotiations.[28]
    • 16 February – TV-am Managing Director Bruce Gyngell sacks the station's locked out staff, and calls a meeting of its remaining employees the following morning to announce that the ACTT will never again organise itself at TV-am's studios. His decision fails to resolve the crisis, however, as picketing continues and the quality of its output remains unchanged.[28]
    • 30 May – TV-am does not go on air, with its airtime instead taken up by coverage of ITV's Telethon '88. The ACTT had asked its members to boycott the programme on this date, and fearful of sparking a nationwide dispute, TV-am's acting Managing Director, Adrian Moore, allows ITV to use the early morning airtime.[28]
    • July – Stephen Barden is appointed TV-am's new Managing Editor. With the station facing criticism from the IBA over the quality of its output, he acts quickly to improve matters. Repeats of imported US programmes finally come to an end. New programming is launched, and programmes such as Frost on Sunday (off air since the strike began) are restored.[28]
    • 19 August – Following concerns about the quality of TV-am's programming, an emergency meeting of the IBA considers whether to review the station's franchise in early 1989. However, it is ultimately decided not to proceed with the review since the next franchise round is approaching, and the IBA feels the success of both organisations is mutually exclusive.[28]
    • 1 November – Having decided to step down from her presenting role on TV-am, Anne Diamond makes her final regular appearance on the station.[28]
    • TV-am's GMB Newshour is relaunched as The Morning Programme.
  • 1989
    • 6 February – Launch of the Sky News flagship breakfast programme Sky News Sunrise.
    • 3 April – Channel 4 launches its breakfast television show The Channel Four Daily. The programme is based heavily on news and current affairs, with segments focusing on sports, finance, lifestyles, arts and entertainment, and discussion.
    • April – The Wide Awake Club is renamed WAC '90. It is broadcast from Granada's studios in Manchester rather than from TV-am's London studios.
    • 15 September – Ceefax AM is broadcast for the final time.
    • 2 October – The BBC relaunches Breakfast Time as Breakfast News. The new programme adopts a rolling news format and starts 30 minutes earlier, at 6:30 am. Most of the first 30 minutes is devoted to business news.
    • 22 November – Following the commencement of televised coverage of the House of Commons the previous day, BBC2 launches a breakfast round-up of yesterday's proceedings. This is preceded by the 8 am bulletin from Breakfast News.[30] Previously, the only BBC2 breakfast output was programmes from the Open University. Open University programmes continue to be shown on BBC2 at breakfast, but in an earlier timeslot.

1990s
  • 1990
    • 2 January – The 6 am Ceefax slot returns to BBC1.
    • 17 April – The Channel Four Daily is revamped in a bid to attract more viewers. Some of the segments are changed and the programme starts 30 minutes later, at 6:30 am.
    • July – Hey, Hey, it's Saturday! replaces Wac '90 as TV-am's flagship Saturday morning children's programme.
  • 1991
    • September – TV Mayhem replaces Hey, Hey, it's Saturday! as TV-am's Saturday morning children's programme.
    • 21 September – More than eight years after launching weekday breakfast television service, the BBC launches a five-minute long weekend breakfast news bulletin.[31]
    • 16 October – The ITV franchise auction results are announced and TV-am loses out because it was outbid by Sunrise Television.[32] but as Sky News' breakfast programming also uses that name (and still does to this day), Sky protested, resulting in a change of name to GMTV.[33] TV-am immediately axes TV Mayhem and replaces it with Cartoon World, which as the name suggests, only shows cartoons.
  • 1992
    • February – TV-am closes its in-house news service and contracts out news bulletins to Sky News.
    • 25 September – Channel 4 airs the final Channel Four Daily. The news based breakfast television show was axed due to poor ratings.
    • 28 September – The Channel Four Daily's replacement, The Big Breakfast, launches. The programme takes a lighter tone and proves to be more popular with viewers.
    • 31 December – At 9:25 am, TV-am ends its final broadcast after 9 years and 10 months on air.
  • 1993
    • 1 January – Good Morning Television takes over the breakfast television franchise from TV-am.
    • 3 January – Debut of Breakfast with Frost, a Sunday morning current affairs programme on BBC1 presented by David Frost.[34]
    • 4 January – The BBC launches Business Breakfast as a 60-minute stand-alone programme. It had previously been part of Breakfast News. Consequently, the BBC's weekday breakfast programmes start half an hour earlier, at 6 am and the early morning Ceefax transmission now runs for just 15 minutes, beginning at 5:45 am.
  • 1994
    • No events.
  • 1995
    • 9 October – The launch of the BBC Learning Zone sees the end of stand-alone weekday breakfast Open University transmissions on BBC2. From this date, children's programmes are shown on the channel during the peak breakfast period and the strand is called the Childrens' BBC Breakfast Show.
  • 1996
  • 1997
    • 31 March – Channel 5 launches a 90-minute weekday breakfast news programme 5 News Early. It broadcasts between 6 am until 7.30 am. The rest of the channel's breakfast airtime is given over to children's strand Milkshake!.
    • 29 August – The final edition of Breakfast News Extra is broadcast.
    • 9 November – BBC News 24 launches and from tonight, the new continuous news channel broadcasts all night on BBC One. Consequently, the 15-minute early morning Ceefax is broadcast on BBC One for the final time.
  • 1998
  • 1999
    • 4 January – GMTV2 launches on ITV2. Its broadcast hours are the same as those of the main GMTV service - 6 am to 9.25 am.[38]

2000s
  • 2000
  • 2001
    • 29 August – American illusionist David Blaine appears on GMTV, where he is interviewed by presenter Eamonn Holmes, but refuses to speak and instead gives Holmes the "evil eye". Holmes has subsequently cited this interview as the most awkward moment of his professional career.[40][41]
    • 20 December – A joint venture between BSkyB and Princess Productions is awarded the contract to replace The Big Breakfast with a new breakfast programme for Channel 4.[42]
  • 2002
    • 7 January – Sky News content becomes available on terrestrial television for the first time in a decade when Channel 5 begins simulcasting part of its breakfast news programme Sunrise.[43]
    • 29 March – Channel 4's The Big Breakfast ends after ten years on air.[44][45]
    • 29 April – The first edition of RI:SE is broadcast on Channel 4.[46]
    • 8 November – Lock Keeper's Cottage, the building in east London used for the Big Breakfast house is destroyed by fire.[47]
  • 2003
    • 19 December – The final edition of RI:SE is aired by Channel 4. It is axed because of low ratings.[48] It is not replaced with another breakfast programme. Instead Channel 4 broadcasts series such as Friends and The Salon in its early morning slot.[49]
  • 2004
    • No events.
  • 2005
  • 2006
    • 14 January – Debut of Morning Glory, the fourth attempt at breakfast television live programming on Channel 4. It is presented by Dermot O'Leary every weekday morning from 8:30–9 am.[55] Due to low ratings it is not renewed and ends on 28 January.
    • 21 August – Debut of Channel 4's Freshly Squeezed, a music-based breakfast show aired on weekdays, and featuring studio performances, music videos and interviews.
  • 2007
    • 9 January – Sky News hires Meridian Tonight presenter Charlotte Hawkins to co-present Sunrise alongside Eamonn Holmes; she makes her debut on 15 January.[56]
    • 16 April – Manchester local television station Channel M launches a breakfast show called Channel M Breakfast.
    • 23 April – A BBC Panorama disclosed that callers to GMTV's phone-in competitions may have been defrauded out of millions of pounds, because the telephone system operator, Opera Interactive Technology, had determined the winners before the phone lines had closed. GMTV responded by suspending the phone-in quizzes, but claimed that "it was confident it had not breached regulators' codes". Opera Interactive also denied any wrongdoing.
    • 9 September – The BBC One Sunday morning political programme Sunday AM is renamed The Andrew Marr Show when it returns after its summer break.[57][58]
  • 2008
    • No events.
  • 2009
    • 5 February – To coincide with the 20th anniversary of Sky's launch, at 6 am Sunrise begins presenting from a new "multi-purpose" area of the Sky News Centre, formally known as the "shoebox".
    • 15 May – Channel M Breakfast is axed as part of severe cutbacks to programming output and staffing levels at the station.[59]
    • 26 November – ITV takes full ownership of the breakfast TV service GMTV after purchasing Disney's 25% share in the channel.[60]

2010s
  • 2010
    • 4 March – Penny Smith announces she is to leave GMTV after 17 years to pursue other projects.[61]
    • 19 April – Adrian Chiles quits the BBC to join ITV and GMTV in a new four-year deal.[62]
    • 21 April – Ben Shephard announces he is to quit GMTV after ten years.
    • 11 June – GMTV announces plans to rebrand itself in September, dropping the GMTV name after 17 years in a £1.5million overhaul. On the same day presenter Andrew Castle announces his intention to leave the station after 10 years on air.[63]
    • 20 June – ITV has announced that Christine Bleakley is to join GMTV to reunite with Adrian Chiles after signing a three-year contract with the broadcaster.[64]
    • 9 July – ITV announces the name of its new breakfast television service that will replace GMTV. Daybreak will launch in September.
    • 3 September – GMTV airs its last edition after 17 years on air.[65]
    • 6 September – New ITV breakfast show Daybreak begins with former The One Show hosts Adrian Chiles and Christine Bleakley presenting. The inaugural edition features an interview with former Prime Minister Tony Blair, while overnight viewing figures published the following day indicate the programme had an audience of over a million.[66]
  • 2011
    • No events.
  • 2012
    • 10 April – BBC Breakfast makes its first broadcast from the BBC's new media complex at Salford Quays in Manchester, having moved there from London.[67]
    • 12 June – Ranvir Singh and Matt Barbet are announced as the new presenters of the Daybreak news hour from 6 to 7 am.[68]
    • 3 September – ITV's breakfast strand Daybreak is relaunched with Aled Jones and Lorraine Kelly as its main presenters. Overnight figures the following day show it was watched by 600,000 viewers, fewer than the one million who tuned in to watch its debut in 2010.[69]
    • 21 December – Channel 4 airs the final edition of its music-based breakfast programme Freshly Squeezed.
  • 2013
    • No events.
  • 2014
  • 2015
  • 2016
  • 2017
    • 31 October – BBC One and BBC News Channel replace the standard edition of BBC World News at 5am with The Briefing, long serving business presenter Sally Bundock becomes the main presenter of the now single headed programme, with her former co-presenter David Edeas becoming deputy presenter."BBC The Briefing". BBC. 31 October 2017. Retrieved 15 December 2020.</ref>
  • 2018
    • 17 January – Sunrise begins broadcasting from Studio 6 at Sky Studios. The new studio includes a virtual space to allow for segments away from the desk area, along with the weather.
    • 13 April – Good Morning Britain and Lorraine are broadcast from The London Studios for the final time, ahead of a move for ITV's daytime programmes to the former BBC Television Centre at White City.[86]
    • 16 April – Good Morning Britain and Lorraine are broadcast from Television Centre for the first time.[87]
    • 2 September – BBC One's The Andrew Marr Show moves to the later timeslot of 10:00 am as part of a shake up of the channel's Sunday morning schedule.[88]
  • 2019

2020s
  • 2020
    • 6 January – ITV extends its breakfast programming to 10 am. The changes see Good Morning Britain being extended by 30 minutes, running until 9 am, with Lorraine on air for a full hour, from 9 am until 10 am. The change removes the historic 9:25 am demarcation between breakfast and daytime programming that had existed since breakfast television launched on ITV in 1983.[90]
    • 23 September – The weekday editions of Sky News @ Breakfast are renamed Kay Burley.
    • 10 December – Sky News Breakfast replaces Kay Burley after Burley stepped back from presenting the show for six months, as a result of breaching London's tier 2 coronavirus restrictions.[91]

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