The Martin Agency

The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.[1]

The Martin Agency
TypeSubsidiary
IndustryBusiness Services
Founded1965 (1965)
HeadquartersRichmond, Virginia, USA
Key people
Kristen Cavallo, CEO; Danny Robinson, Chief Creative Officer, Chris Mumford, President; Carmina Drummond, Chief Culture Officer; Janet White, CFO
ProductsAdvertising & Marketing
Number of employees
355
ParentInterpublic Group of Companies
Websitewww.martinagency.com

About
Headquarters of the Martin Agency in Shockoe Slip

The agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz.[2] Martin and Woltz divided the firm in 1975 and Martin renamed the company The Martin Agency.[2]

The Martin Agency was independently owned until 1986, when it was acquired by Scali, McCabe & Sloves Advertising of New York.[3] Eight years later, Scali was acquired by The Interpublic Group of Companies[1] and The Martin Agency became part of IPG.[4] The company's CEO is Kristen Cavallo.

In 2010, Adweek named The Martin Agency as its "Agency of the Year."[2]

In 2020, Adweek again named The Martin Agency as its "Agency of the Year.".[5] Danny Robinson became the Agency's Chief Creative Officer in this year as well.[6]

Notable campaigns

Awards

References
  1. Jacqueline Doherty. " Barron's. June 25, 2011. Retrieved February 5, 2012.
  2. LLovio, Louis (2012-10-03). "David N. Martin, the Godfather of Richmond advertising, dies at 82". Richmond Times-Dispatch. Retrieved 2012-10-16.
  3. "Scali, McCabe, Sloves” "Advertising Age". September 15, 2003. Retrieved January 30, 2012.
  4. “Interpublic Group of Companies, Inc. To Acquire Subsidiary of WPP Group, Ltd.” thefreelibrary.org. November 4, 1993. Retrieved January 30, 2012.
  5. https://www.adweek.com/agencies/the-martin-agency-is-adweeks-2020-u-s-agency-of-the-year/
  6. https://www.adweek.com/agencies/danny-robinson-named-chief-creative-officer-at-the-martin-agency/
  7. Rob Walker. "Pop-Culture Evolution" The New York Times. April 15, 2007. Retrieved February 4, 2012.
  8. Stuart Elliott. "Geico's Lizard Offers a New Message of Reassurance" The New York Times. February 18, 2009. Retrieved February 4, 2012.
  9. https://www.adweek.com/agencies/the-25-best-ads-of-2020/
  10. https://www.thedrum.com/creative-works/project/the-martin-agency-geico-the-best-geico
  11. Eleftheria Parpis. "The Martin Agency: US Ad Agency of the Year 2009"] Adweek. January 25, 2010. Retrieved January 30 2012.
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