The Edge 96.ONE

The Edge 96.ONE (call sign: 2ONE) is a music radio station based in outer Sydney, Australia, but licensed to Katoomba. It is operated by the Australian Radio Network.[2]

The Edge 96.ONE
CityWentworth Falls, New South Wales, Australia
Broadcast areaKatoomba RA1[1]
Frequency96.1 MHz FM
SloganBeats That Move You
Programming
Language(s)English
FormatRhythmic CHR
Urban contemporary
Ownership
OwnerAustralian Radio Network
(Blue Mountains Broadcasters Pty Ltd)
101.7 WSFM
KIIS 106.5
History
First air date
7 September 1935 (1935-09-07) (as 2KA)
26 October 1990 (1990-10-26) (as One FM)
Former call signs
2KA (1935–1990)
Former frequencies
783 kHz AM (1978–1990)
780 kHz AM (1937–1978)
1160 kHz AM (1925–1937)
Call sign meaning
2 - New South Wales
ONE FM
Technical information
ERP5 kW
Transmitter coordinates
33°43′23″S 150°23′6″E
Links
Websitewww.961.com.au

History

Formerly AM station 2KA, previous station IDs since 1990 include One FM and 9inety6ix.1. The station played Top 40 mainstream CHR (1990–1997, 1999–2005) and Alternative Rock (1998) before its current "Hip hop and R&B" phase (2006-).

In 1997 the station was sold by Mike Walsh to Australian Radio Network, which currently owns three Sydney radio stations: The Edge 96.One, KIIS 106.5 and WSFM 101.7.

Following ARN's purchase, the One FM studio in Penrith was co-located to Seven Hills with WSFM 101.7. In 2002 The Edge 96.One was moved to its present home, now North Ryde, as did WSFM 101.7.[3]

Although licensed to Katoomba/Blue Mountains/Penrith, its signal, at 5 kW located at Wentworth Falls, is enough to cover most of the Sydney basin subject to local interference. It can also be heard in some parts of Canberra, Wollongong, Newcastle and Bathurst. The Edge 96.One was taken to court in the 1990s for excessive coverage overspill by 2Day FM and 2MMM. They lost, and The Edge was able to continue broadcasting.

AC Nielsen choose not to include its figures in the Sydney Nielsen polls, with its figures forming part of the 'Other' stations in the survey. Because the station is not licensed to serve the Sydney market, ARN can own it as well as the Sydney licensed WSFM 101.7 and KIIS 106.5.[4]

In January 2006, ARN decided to launch the first pure urban format radio station in the country, on The Edge. The format change was due to the overwhelming response to the nightly urban count down, "Ksera & The Dirty Dozen", with Ksera and Kris Fade that culminated in being awarded Best Radio Show Australia and New Zealand at the 2006 Urban Music Awards.[5] To coincide with the new look, The Edge unveiled a new brand and logo to emphasize its place as the Hip Hop and RnB radio station.

While The Edge has evolved into a more contemporary hits format with an urban influence, ARN have chosen to capitalize on the established ‘Ksera’ brand, and continue to service the confirmed urban audience in Australia on a national level by launching KseraRadio.com, streaming on-line now.

In 2009, The Edge 96.One launched a sister station of the same format on DAB+ in Adelaide, Brisbane, Melbourne and Sydney under the name of ''Edge Digital''. The station is a music format based on The Edge 96.One, though not a direct simulcast of that station, but shares resources, including logo and promotions. Edge Digital is not available on Metro FM radio.

EDGE Digital

In April 2011, The Edge Breakfast welcomed back former announcers Mike E and Emma Chow [6]

In August 2013, The Edge rebranded and presented their new music position. While the previous tagline of "Live Sexy" described the lifestyle associated with The Edge, the new philosophy of "Hits That Move You" was believed to direct listeners to what they will hear on the station.

"The Edge is unique in Australian radio as it is the only commercial station running an Urban format. 'Hits that move you' expresses our musical edge and better allows urban music fans to find us."

The changes comes after an online poll where listeners were asked to choose a format. They wanted a hybrid of urban, pop, dance and R'n'B.[7] This tag line would be short lived and broaden to not just 'hits' but all forms of urban 'beats'.

The Edge is also host of the famous Club Edge show playing Saturday evenings with resident DJs such as Nino Brown at night.[8]

In March 2014, The Edge revealed an innovative new listener-driven chart from iHeartRadio.[9]

Announcers
  • Mike E
  • Emma Chow
  • Nat Penfold
  • K-Sera
  • Jimmy
  • Clinton Sparks
  • Zannon Peters
  • Anthony ‘Tony B’ Badolato

Studios
  • Penrith: Borec House Cnr Station & Henry St (1978–1987)
  • Penrith: Cnr Henry & Lawson St (1987–1997)
  • Seven Hills Leabons Lane (1997–2002)
  • North Ryde: Byfield Street (2002 – present)

References
  1. "KATOOMBA RA1" (PDF). Australian Communications and Media Authority. Retrieved 14 December 2015.
  2. Network, Australian Radio. "ARN | The Edge". Australian Radio Network. Retrieved 6 October 2015.
  3. "Australian Radio Network - Forums". Media Spy. Retrieved 27 March 2011.
  4. "Hip hop flourishes on Sydney radio - TV & Radio - Entertainment - smh.com.au". www.smh.com.au. Retrieved 6 October 2015.
  5. "KseraRadio.com". KseraRadio.com. Retrieved 27 March 2011.
  6. "Niet compatibele browser". Facebook. Retrieved 27 March 2011.
  7. "The Edge unveil new music position". Retrieved 3 October 2015.
  8. "Club Edge". www.961.com.au. Retrieved 6 October 2015.
  9. "iHeartRadio Launches Thumbs Up Chart On The Edge". Australia's Music News Authority. Retrieved 6 October 2015.
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