The Bronswik Affair
The Bronswik Affair (French: L'Affaire Bronswik) is a Canadian short film, directed by Robert Awad and André Leduc and released in 1978.[1] An animated mockumentary, the film satirizes advertising and marketing through the story of Bronswik, a fictional manufacturer of television sets which feature special technology designed to disable viewers' ability to resist advertising pitches, spawning a frenzied addiction to consumerism which leads to a political and social crisis.[2]
The Bronswik Affair | |
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L'Affaire Bronswik | |
Directed by | Robert Awad André Leduc |
Produced by | René Jodoin |
Written by | Robert Awad André Leduc |
Narrated by | Michel Mongeau |
Cinematography | Richard Moras Jacques Avoine Raymond Dumas Simon Leblanc |
Edited by | Robert Awad |
Production company | |
Release date | 1978 |
Running time | 24 minutes |
Country | Canada |
Language | English |
The film won the Canadian Film Award for Best Theatrical Short Film at the 29th Canadian Film Awards.[3]
References
- Michel Coulombe and Marcel Jean, Le dictionnaire du cinéma québécois. Boréal, 1988. p. 19.
- "Short Film Reviews: L'Affaire Bronswik". Cinema Canada, March 1979. pp. 38-39.
- Maria Topalovich, And the Genie Goes To...: Celebrating 50 Years of the Canadian Film Awards. Stoddart Publishing, 2000. ISBN 0-7737-3238-1. pp. 121-124.
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