Susie Hitchcock-Hall

Susie Hitchcock-Hall is an entrepreneur and business owner from Texas. She is the president and founder of Susie's South Forty Confections,[1] started in 1991 and she has been dubbed the "Willy Wonka of West Texas".[2] She was inducted into the Texas Women's Hall of Fame in 2016.[3]

Hitchcock-Hall started her candy business from her kitchen in 1991. In 1992 she opened the first plant with her partner south of Midland and the name Susie's South Forty was started.[4] She has a Master Confectioner Emeritus status with Retail Confectioners International. She set a record in the Guinness World Records for the largest piece of toffee ever created.[5] It was a Texas-shaped 2,940 pound batch of her original recipe for Texas Pecan Toffee. [6] Hitchcock-Hall's candy company has been featured on the Food Network, has customers in over 35 countries and has been purchased by U.S. presidents including the Bush family and a Kennedy.[7][4]

Philanthropy

Hitchcock-Hall was a chair for the United Way Capital Campaign, the Midland Chamber of Commerce and the Midland Manufacturer's Association. She is the chair of the Permian Basin Community Center.

References
  1. "Susie's South Forty Confections, Inc. | Better Business Bureau® Profile". www.bbb.org. Retrieved 2020-07-08.
  2. Wethe, David; Bloomberg (2019-05-04). "The fastest-growing US city is scrambling to survive the shale boom". The Middletown Press. Retrieved 2020-07-08.
  3. "Susie Hitchcock-Hall - Texas Women's Hall of Fame - Texas Woman's University". twu.edu. Retrieved 2020-07-08.
  4. "HOMEGROWN: Serving up sweets, West Texas style". Odessa American. Retrieved 2020-07-08.
  5. Tandem Web Co (2015-06-08). "Sweet on Susie's". Texas Highways. Retrieved 2020-07-08.
  6. Doreen, Stewart; MRT.com/Midl; Reporter-Telegram (2016-08-18). "Hitchcock-Hall picked for Texas Women's Hall of Fame". Midland Reporter-Telegram. Retrieved 2020-07-08.
  7. "'A Conversation with Susie Hitchcock-Hall'". MC Calendar. Retrieved 2020-07-08.
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