Survata

Upwave, formerly Survata, is a brand intelligence research company based in San Francisco, California. It operates a network of "SurveyWalls", short surveys that run on its affiliate sites that must be completed to access the content of that website,[1][2] a function comparable to Google Surveys.[3] Upwave uses this network to provide ad measurement and market research.[4]

Survata
TypePrivate
Industry
Founded2012 (2012)
FounderChris Kelly
Headquarters
San Francisco, California
,
United States
Area served
Global
Key people
  • Chris Kelly, CEO
  • James W. Warner, CTO
Products
  • Survey Respondents
  • B2B Market Research
  • Trackers
  • Market Research
  • Segment Surveys
  • Consumer Research
Services
  • Brand Intelligence
  • Market Research
  • Ad Effectiveness
  • Consumer Feedback
Websitewww.survata.com

History

Upwave was founded by Chris Kelly, former McKinsey consultant and Matrix Partners analyst, who started the company in response to the difficulty he had as a buyer of market research.[5] Upwabe was a member of the Summer 2012 Y Combinator class.[6]

In June 2013, they raised a $1.5 million seed round from PivotNorth Capital and SoftTech VC,[4] and in June 2015 Upwave raised an additional $6 million in a Series A round led by IDG Ventures, with participation from Bloomberg Beta, previous investors SoftTech and PivotNorth, and angel investors such as Alexis Ohanian, Garry Tan, and Tom Patterson.[5] [7]

In 2016, Upwave began partnering with data management platforms such as Krux Data, allowing advertisers to interview consumers prior to the launch of ad campaigns targeting the Krux segments that advertisers plan to run their campaigns against.[8] In 2017, they partnered with the data management platform Lotame, and announced Segment Validation. [9]

References
  1. Robert J. Moore. "The Orange Underpants Logo and the Value of Testing". New York Times, 5/13/2004.
  2. Chris Velazco. "YC-Backed Survata Wants To Replace Paywalls With Research-Friendly 'Surveywalls'". Tech Crunch, 8/20/2012.
  3. Dominique Romanowski. "Comparing Online Consumer Surveys: Survata vs Google Consumer Surveys". MMR Strategy Group, 8/29/2012.
  4. Yuliya Chernova. "Y Combinator Grad Survata Looks to Take a Bite Out of Online Research Market". Dow Jones VentureWire, 6/4/2013.
  5. Loizos, Connie. "Survata Surveys Investors, Raises $6 Million Series A". TechCrunch. Retrieved 2015-07-20.
  6. Anthony Ha. "Survata, VidIQ, And Five Other Startups Take The Stage At Founders Den Demo Night". Tech Crunch, 3/19/2013.
  7. "Survata Announces $6 Million in Series A Funding". www.survata.com. Retrieved 2015-07-20.
  8. "These 2 Tech Companies Are Combining Market Research With Programmatic Ads Krux and Survata offer data fluidity". adweek.com. AdWeek. 27 May 2016. Retrieved 23 January 2017.
  9. "An Ad-Tech Firm and a Survey Player Want to Improve Programmatic Buying by Pre-Screening Audiences". adweek.com. AdWeek. 16 May 2017. Retrieved 16 May 2017.

Further reading
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