Super Centre

Super Centre was a hyper supermarket banner used by Loblaws during the 1990s in Ontario. Some stores were an expansion from the Super-Valu banner.

These stores were larger than standard supermarkets (Each of the stores are about 60,000 to 120,000 square feet (5,000 to 10,000 m²) in size on average) and sold a wider selection of merchandise and included pharmacies and department store merchandise.

The initial concept was successful, but many of their locations failed as competition grew. The concept was abandoned by the late 1990s with locations being downsized, re-branded as Loblaws stores and sold altogether.

The brand survived in Atlantic Canada as Atlantic Superstore and re-emerged later as Real Canadian Superstore.

Locations

All but one of the SuperCentre stores were retained by Loblaws:

• Yonge Street and Sixteenth Avenue - Richmond Hill, Ontario - later converted to Loblaws and later to No Frills
• Guelph Line and Upper Middle Road - Burlington, Ontario - later converted as Fortinos
• Denison Avenue and Kennedy Road (Denison Centre) - Markham, Ontario - later converted as Fortinos and Zellers and now Sunfood Supermarket
• Yonge Street and Steeles Avenue West (Centerpoint Mall) - North York, Ontario - rebranded as Loblaws and now No Frills
• Liverpool Road and Kingston Road - Pickering, Ontario - rebranded as Loblaws
• Victoria Park Avenue and Eglinton Avenue East - Scarborough, Ontario - now an extremely large No Frills
• Neilson Road and Tapscott Road (Malvern Town Centre) - converted to No Frills and now Freshland Supermarket
• 700 Lawrence Avenue West (Lawrence Square) - Toronto, Ontario - later converted as Fortinos
• Dougall Avenue (between Eugenie Street West and CP tracks) - Windsor, Ontario - split into Zehrs Food Plus and Zellers, Zellers changed into Winners and Warehouse One in 1994, and Zehrs converted into Real Canadian Superstore in 2008.
• Tecumseh Road East and Lauzon Parkway - Windsor, Ontario - converted to Zehrs Food Plus, now Zehrs Great Food
• Highland Road and Fisher-Hallman Road - Kitchener, Ontario - split into Zehrs Food Plus and Zellers - now converted to Real Canadian Superstore along with most of the indoor shops of Highland Hills Mall

See also

• List of Canadian supermarkets
• List of supermarket chains in the United States