Streetcar (carsharing)


Streetcar was the largest carsharing/car club company in the United Kingdom, established in 2004, which merged with the American company Zipcar in 2010, following a period of investment by Smedvig Capital.

Streetcar
TypeCorporation
IndustryCar rental
FateAcquired by Zipcar in 2010
SuccessorZipcar
Founded2004 (2004)
FoundersBrett Akker, Andrew Valentine[1][2]
Defunct2010 (2010)
HeadquartersUnited Kingdom
ServicesCar sharing
Websitewww.streetcar.co.uk

Streetcar vehicles were parked in a dense network of dedicated spaces primarily in London, but also across a total of 10 UK cities including Brighton, Bristol, Cambridge, Edinburgh, Glasgow, Oxford, Guildford, Maidstone and Southampton. Members could book vehicles from 30 minutes up to six months, online or by phone. A smartcard was used to pick up and return the car at any time of the day or night, 365 days a year.

History
A Streetcar in London.

Durham University friends Brett Akker and Andrew Valentine founded Streetcar in April 2004[3] after seeing its commercial success in Europe and North America. They started with 8 cars in locations near Clapham Junction station, and much of the growth since inception has occurred organically through word-of-mouth recommendations.[1] In March 2007, Streetcar took on £6.4m from Smedvig Capital - an investment which saw Trevor Chinn come on board as chairman.[4][5]

The Streetcar fleet consisted of VW Golfs, VW Polos, VW Transporter vans and VW Tourans. From January 2010, Streetcar also introduced the BMW 1 Series and BMW 3 Series to their fleet. The BMW models Streetcar chose, the 116d, 118d and 318d[6]

In June 2009, Streetcar became the first UK car club to provide an electric car (Toyota Prius) to its members, as part of a trial with Camden Council.[7]

In January 2010, the company launched their own iPhone application (which was free to download), allowing members across the UK to locate, book and even open a car using their iPhone or iPod touch.[8]

Streetcar had over 1,200 locations across 10 UK cities including; London, Edinburgh, Glasgow, Bristol, Cambridge, Oxford, Brighton, Southampton, Guildford, and Maidstone.[9]

Following the 2010 merger with Zipcar, the fleet merged under the Zipcar brand and the in-vehicle technology was combined to provide membership of both companies access to more than 1,000 vehicles around England, as well as international access to vehicles in Zipcar's existing markets across the United States, and Canada. The merger plan resulted in a request from the Office of Fair Trading for an enquiry by the British Competition Commission,[10] as a merger would mean that the combined company would control 80-90% of the UK market,[11] but the merger was cleared on 22 December 2010.[12]

Membership details

Streetcars were booked online or by phone, and could be collected and returned at any time using the member's personal smart card and PIN. Usage charges were based on the length of time the client keeps the car, and mileage during the rental (the first 20 miles per calendar day were free) currently zip car offers 40 free miles per day. In June 2009 Streetcar announced that members would no longer have to pay London's congestion charge. For car bookings over 72 hours the cost of fuel was included (up to a fair use limit of 500 miles per week, excludes peak weekends, this doesn't apply in July and August). For bookings shorter than 72 hours, 20 miles free fuel was provided per calendar day, after which additional mileage was charged at 22p per mile.[13] On 1 March 2011, Streetcar announced that their Overnight Rate would become a permanent feature, after previously being a limited offer. With this, members can book a Streetcar or Streetvan from 6pm to 9am, Monday to Thursday, for just £25.[14]

Membership of Streetcar used to cost £59.50 per year, with cars available from £5.25 per hour. Since its merger with Zipcar in 2010, the membership fee has stayed the same but the cost per hour has decreased slightly to £5 for midweek and increased to £6 for weekends.

Streetcar for Business

In 2008, Streetcar launched "Streetcar for Business" as a result of its developing relationship with companies across the UK, and in recognition of the differing needs of businesses and individuals. Business accounts (which cost £99 annually ex VAT)[15] provide employees access to every vehicle in the Streetcar fleet, with the option to add drivers to the account for a one-off charge of £10 each. The service has been used as an example of a practical and green alternative to grey fleets or reimbursed private mileage.[16]

Over 2,000 businesses are registered members of Streetcar for Business, with corporate clients of the pay-as-you-go scheme include Kellogg’s, as well as local government authorities including Surrey County Council.[17]

Streetvan

In July 2008, Streetcar launched Streetvan, in conjunction with Homebase and Big Yellow Self Storage. Streetvan membership costs £19.50 per year, and provides members with access to every van in the fleet. All vehicles are VW Transporter vans, and are available for £8.95 per hour. Following the merger this service became Zipvan.

Environmental and financial benefits

Research by Transport for London shows that each Streetcar takes some 26 cars off the roads for every one club car put on the road.[18] Research has also shown that using carsharing clubs such as Streetcar can have financial benefits. According to government-sponsored website carclubs.org.uk, car owners who drive less than 6,000 miles a year can save up to £3,500.[19]

See also

References
  1. Jones, Sam (8 May 2019). "The failure taboo: entrepreneurs admit what happens when it all goes wrong". Financial Times. Retrieved 1 December 2019.
  2. Ruddick, Graham (22 April 2010). "Streetcar founders to net £11m from sale". The Daily Telegraph. Retrieved 1 December 2019.
  3. Butler, Sarah (16 November 2008). "The car club that's joined the fast lane as drivers go without their own set of wheels". The Independent. London. Retrieved 19 March 2012.
  4. Rizk, Sara (18 December 2009). "Streetcar: Brett Akker and Andrew Valentine". growingbusiness.co.uk. Archived from the original on 6 April 2012. Retrieved 1 December 2019.
  5. Zipcar and Streetcar: a report on the completed merger between Zipcar, Inc and Streetcar Limited. The Stationery Office. 21 May 2012. p. 8.
  6. "Streetcar website". Archived from the original on 15 August 2010. Retrieved 14 September 2010.
  7. "Streetcar launches UK's first plug-in Prius hire scheme". The Guardian. 18 June 2009. Retrieved 1 December 2019.
  8. Graham, Flora (20 January 2010). "Streetcar iPhone app 2.0 lets you unlock and drive away". CNET. Retrieved 1 December 2019.
  9. "Streetcar About". Archived from the original on 19 August 2010. Retrieved 14 September 2010.
  10. Decision by OFT 10 August 2010 Archived 6 March 2012 at the Wayback Machine
  11. Slaughter And May Competition Newsletter 23 August - 5 September 2010
  12. "CC CLEARS Zipcar/STREETCAR MERGER" (PDF). The Competition Commission Press Release. Retrieved 19 March 2012.
  13. http://www.mystreetcar.co.uk/pricing-1page.aspx%5B%5D
  14. My Streetcar website
  15. "Archived copy". Archived from the original on 12 April 2010. Retrieved 14 September 2010.CS1 maint: archived copy as title (link)
  16. What PC?
  17. "Compare Car Rentals". Archived from the original on 8 December 2009. Retrieved 2 November 2009.
  19. Naughton, Philippe. "The Times article". The Times. London.
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