Shout Out to My Ex

"Shout Out to My Ex" is a song by British girl group Little Mix. It was released as the lead single from their fourth studio album Glory Days and entered at the top of the UK Singles Chart, becoming the band's fourth chart-topping single, spending three weeks at the top of the chart. Outside the United Kingdom, "Shout Out to My Ex" topped the charts in the Republic of Ireland and peaked within the top ten of the charts in Australia and New Zealand. The single received two nominations at the 2017 Brit Awards, winning British Single of the Year.

"Shout Out to My Ex"
Single by Little Mix
from the album Glory Days
Released16 October 2016 (2016-10-16)
Recorded2016
Length4:06
LabelSyco
Songwriter(s)
Producer(s)Electric
Little Mix singles chronology
"Hair"
(2016)		 "Shout Out to My Ex"
(2016)		 "Touch"
(2016)
Music video
"Shout Out to My Ex" on YouTube

Composition

According to sheet music published by Sony/ATV Music Publishing on Musicnotes.com, "Shout Out to My Ex" is composed in the key of F major and set in common time at a moderate tempo of 126 beats per minute. Little Mix's voices range from F3 to a high G5.[1]

Critical reception

Idolator's Rachel Sonis described the song as a "kiss-off anthem at its finest" and remarked that it felt like "a confident comeback for the group".[2] Emilee Linder from Fuse said that the song was a "Taylor Swift–like move to play into the media's narrative", and praised Perrie's "husky vocals".[3] The song was widely understood to refer to band member Perrie Edwards' then recent breakup with One Direction's Zayn Malik.

Billboard ranked "Shout Out to My Ex" at number 58 on their "100 Best Pop Songs of 2016" list, acknowledging the song's "power-chord-pumped unison chorus that demands to be sung at the top of one's lungs".[4]

At the 2017 Brit Awards "Shout Out to My Ex" won Little Mix their first ever Brit Award for British Single of the Year.[5]

Chart performance

The song debuted at number one on the UK Singles Chart, achieving 95,000 combined sales to give the band the fourth UK number one of their careers, following "Cannonball" in 2011, "Wings" in 2012 and "Black Magic" in 2015.[6] "Shout Out to My Ex" was also the first UK number one single of 2016 with a female lead, as the three women with number one singles earlier in the year, Kyla, MØ and Halsey, were all featured artists.[7] It stayed at number one the following week, making it Little Mix's second song (after "Black Magic") to spend multiple weeks at number 1.[8] It was also certified silver by the BPI for selling over 200,000 copies in its second week.[9] It spent a third week before being replaced by "Rockabye" by Clean Bandit.

It debuted at number 6 in Ireland and rose to the number one spot in its second week, making it Little Mix's third number one single there (following "Cannonball" and "Wings").[10] In the US, the song debuted at number 4 on the Bubbling Under Hot 100 Singles chart.[11] The following week, it debuted on the Billboard Hot 100 at number 69.[11] It also reached number 30 on the Digital Songs chart, Little Mix's highest placing on that particular list to date.[12] In Canada, it debuted on the Canadian Hot 100 at number 37,[13] becoming the group's first top 40 single there.

It also peaked at number 7 in New Zealand,[14] making "Shout Out to My Ex" the group's highest peaking song in the country and their first top ten single.

It debuted at number 16 on the Australian ARIA Charts, then rose 12 places to number 4 the following week.[15] This makes it Little Mix's second top 5 single in Australia (following "Wings", which peaked at number 3). It is also the group's highest peak for a song in many European countries. It charted in the top 40 in Flanders, the Netherlands, Sweden, Spain, Norway and Denmark.

Music video

The video is set in the Tabernas Desert in Almería, Spain, and was released at 12:00 BST on 20 October 2016 on Vevo. Directed by Sarah Chatfield, the band hangs out in a trailer, takes a drive along a highway lined with lavender-coloured trees and poses by a pool.[16] Filming took place in June 2016 whilst the girls were on their Get Weird Tour.

Live performances

The song was unveiled with its X Factor performance,[17] in which the girls started in a car outside its recording studios, flanked by female cheerleaders in T-shirts with the names of male and female exes on them,[17] which the cheerleaders removed towards the end of the song. The band promoted the song in a non-singing appearance on The One Show, minus Jade Thirlwall,[18] and also promoted it on Good Morning Britain, on Belgian TV show Jonas Van Geel,[19] at the BBC Teen Awards, on the Norwegian program Senkveld,[20] in a non-singing appearance on The Jonathan Ross Show, and also performed it on The X Factor Australia, after the contestants performed their 2012 debut single "Wings", on Italian X Factor on 24 November,[21] and at LOS40 Music Awards 2016 in Barcelona.[22] The song was part of Little Mix's setlist whilst supporting Ariana Grande on the North American leg of her Dangerous Woman Tour.

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[58] 3× Platinum 210,000
Belgium (BEA)[59] Gold 15,000*
Brazil (Pro-Música Brasil)[60] 2× Platinum 120,000
Canada (Music Canada)[61] Platinum 80,000
Denmark (IFPI Denmark)[62] Gold 45,000
Ireland (IRMA)[63] 2× Platinum 30,000^
Italy (FIMI)[64] Gold 25,000
New Zealand (RMNZ)[65] Gold 15,000
Poland (ZPAV)[66] Gold 10,000
United Kingdom (BPI)[67] 3× Platinum 1,830,000[68]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
Sales+streaming figures based on certification alone.

Release history
Region Date Format Label Ref.
Italy 28 October 2016 Contemporary hit radio Sony [69]
United States 24 January 2017 Columbia [70]

References
  1. "Shout Out to My Ex By Little Mix - Digital Sheet Music". Sony/ATV Music Publishing. 16 October 2016. Retrieved 14 June 2018.
  2. "Little Mix's Fiery "Shout Out To My Ex" Is Here: Listen | Idolator". Idolator. 17 October 2016. Retrieved 23 October 2016.
  3. "Little Mix's 'Shout Out To My Ex' is more than a revenge anthem". Fuse. 17 October 2016. Retrieved 14 June 2018.
  4. "Billboard's 100 Best Pop Songs of 2016: Critics' Picks". Billboard. 12 December 2016. Retrieved 30 January 2018.
  5. "Brit awards 2017 winners – the full list". The Guardian. 23 February 2017. Retrieved 30 January 2018.
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  7. "The UK Singles Chart Just Had Its First Female #1 Of The Year & It's Nearly November". theMusic. 22 October 2016. Retrieved 23 October 2016.
  8. "Little Mix's Shout Out To My Ex scores a second week at Number 1". Retrieved 29 October 2016.
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Music video on YouTube

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