Serendipity (BTS song)

"Serendipity" is a song by South Korean boy band BTS, sung as a solo by member Jimin. It was originally released digitally as an introductory song on September 8, 2017 in the extended play Love Yourself: Her, with the full length edition of the song being released on August 24, 2018 in Love Yourself: Answer. It was written by "hitman" bang, Ashton Foster, Ray Michael Djan Jr., RM, and Slow Rabbit, who was also credited as the producer.

"Serendipity"
Song by BTS
from the album Love Yourself: Her and Love Yourself: Answer
ReleasedAugust 24, 2018 (2018-08-24)
Recorded2017-2018
Studio
  • Carrot Express
  • Adorable Trap
  • Big Hit Studio
Genre
Length4:37
LabelBig Hit Entertainment
Songwriter(s)
  • Slow Rabbit
  • Ray Michael Djan Jr.
  • Ashton Foster
  • RM
  • "hitman" bang[2]
Producer(s)Slow Rabbit
Music video
"'Serendipity' Comeback Trailer" on YouTube

Background and release

According to writer Ray Michael Djan Jr., "Serendipity" started out as a deep, meaningful paragraph. The producers concentrated on making a strong melody for the song as usually the lyrics are changed from English to Korean.[3]

When the trailer was released both "Jimin" and "Serendipity" trended worldwide.[1] In a vLive broadcast member RM revealed Jimin's goal with the song was to "push himself as a vocalist" resulting in him coming to RM for advice. Member RM also showed a snippet of his version.[4] When the music video was released it garnered over seven million views and one million likes in twenty-four hours.[5]

Promotion

The music video was released as a teaser for the upcoming EP Love Yourself: Her.[6] The song was promoted at the 2018 KBS Song Festival in December 2018.[7]

Music video

The music video was directed by Choi Yongseok and Lee Wonju of Lumpens with the choreography for the song created by Brian Puspos who has worked with them before on previous dances such as "Butterfly".[8] Other key personnel on staff were Nam Hyunwoo of GDW who was the director of photography, Shin Seunghoon who was the gaffer, Park Jinsil of MU:E who served as the art director, and Seo Seungeok who handled the special effects.[9]

Composition

Musically, the song has been described as sensual and soothing, with hints of delicate electronic-tinged R&B in it.[10] The genre was termed Alternative R&B by Billboard, with the intro version running 2:20 and the full version being 4:36.[11] It is in the key of A♭ major and is eighty-seven beats per minute.[12] With gender neutral lyrics it talked about following your dreams, love, identity, and purpose.[13]

Reception

"Serendipity" received critical acclaim with IZM stating "Serendipity" has a dreamlike quality to it, unraveling the joy, conviction, and curiosity of love.[14] Chester Chin from star2 stated the song was a "soft and sensual ballad [and] an exquisite display of the group’s maturity".[15] The intro version of the song sold 114,128 digital copies in South Korea, with the full length version peaking at number twenty-nine for digital sales in the United States and selling more than 10,000 copies.[16][17] In Canada, the full length version was the thirty-ninth best selling song upon release and was the eighth best seller worldwide.[17][18]

Credits and personnel

The song's credits are adapted from the CD liner notes of Love Yourself: Answer.[19]

  • Slow Rabbit - Producer, Keyboard, Synthesizer, Vocal Arrangement, Recording Engineer @ Carrot Express
  • Ray Michael Djan Jr - Producer
  • Ashton Foster- Producer
  • RM - Producer
  • "hitman" bang - Producer
  • Pdogg - Additional Programming
  • JUNE - Chorus
  • ADORA - Chorus, Recording Engineer @ Adorable Trap
  • Kim Seunghyeon - Guitar
  • Jeong Wooyeong - Recording Engineer @ Big Hit Studio
  • Yang Ga - Mix Engineer @ Big Hit Studio

Achievements

Introduction version
  • Charted at 20th place on UK's Official Charts, the highest among BTS' solo songs.[20]
  • Entered the US iTunes Singles Top 10 and peaked at 9th place, becoming the 4th Korean solo and making Jimin the 5th Korean Artist to achieve this
  • Got 4,000 sales in US iTunes when LY: Her was released[21]
  • Debuted with more than 10,000 sales in World Digital Song sales in the USA[22]

Charts

Release history
Version Country Date Format Label
Intro version Various September 18, 2017
Full length version August 24, 2018

References
  1. Herman, Tamar. "BTS Reveal 'Serendipity' Comeback Trailer for 'Love Yourself: Her' Album". Billboard. Retrieved 7 September 2018.
  2. "LOVE YOURSELF 結 'Answer'". Naver. Retrieved 9 October 2018.
  3. Herman, Tamar (December 22, 2018). "Western Songwriters Discuss Working on BTS' 'Love Yourself: Answer' Album". Billboard. Retrieved December 21, 2018.
  4. "OMG: Rap Monster just showed off his own version of Jimin's 'Serendipity'". SBS. Retrieved 7 September 2018.
  5. Sadaya, Marie (2017-09-06). "BTS Trailer 'Serendipity' garnered over 7 million views on YouTube in 24 hours". Blasting News. Retrieved 3 October 2018.
  6. "BTS (방탄소년단) LOVE YOURSELF 承 Her 'Serendipity' Comeback Trailer". YouTube. Retrieved 7 September 2018.
  7. "'2018 KBS 가요대축제' 방탄소년단X엑소 최초 공개 무대부터 워너원의 눈물까지 (종합)". Tenasia (in Korean). December 29, 2018. Retrieved December 28, 2018.
  8. References:
  9. "BTS (방탄소년단) LOVE YOURSELF 承 Her 'Serendipity' Comeback Trailer". YouTube. Retrieved 6 October 2018.
  10. Melendez, Monique (2017-09-25). "Review: BTS Aren't Sure Where They Want to Go on the Entertaining But Uneven Love Yourself: Her". Spin. Retrieved 7 September 2018.
  11. References:
  12. "Serendipity". tunebat. Retrieved 28 September 2018.
  13. "Eleven Reasons You Should Stan K-Pop Sensation BTS". The Daily Vox. 2017-12-07. Retrieved 3 October 2018.
  14. 김, 도헌. "방탄소년단(BTS) – Love Yourself 承 'Her': Album Review". IZM. Retrieved 7 September 2018.
  15. "'Love Yourself: Her': K-pop group BTS plays by the book". The Star. October 18, 2017. Retrieved October 24, 2017.
  16. "Intro: Serendipity" sales:
  17. "BTS Digital Song Chart History". Billboard. Retrieved 5 October 2018.
  18. "Canadian Digital Song Sales". Billboard. Retrieved 8 September 2018.
  19. Love Yourself: Answer (in Korean and English) (Original ed.). Big Hit Entertainment. 24 August 2018. p. 56 of 114.
  20. "BTS's Top 40 most popular songs in the UK".
  21. "US Digital Sales Estimates".
  22. "BTS Breaks Their Own Record for Most Simultaneous Hits on World Digital Song Sales Chart".
  23. "The Official NZ Music Charts: Heatseeker Singles". Recorded Music New Zealand Limited Inc. September 25, 2017. Retrieved 3 August 2019.
  24. "2017년 38주차 Digital Chart". Gaon. Retrieved 7 September 2018.
  25. "kpop hot 100 August 20-26, 2018". Billboard. Retrieved 7 September 2018.
  26. "BTS Chart History (World Digital Songs)". Billboard. Retrieved 7 April 2020.
  27. "BTS Chart History (Hot Canadian Digital Song Sales)". Billboard. Retrieved April 7, 2020.
  28. "Le Top de la semaine : Top Singles Téléchargés – SNEP (Week 35, 2018)" (in French). Syndicat National de l'Édition Phonographique. Retrieved September 9, 2018.
  29. "Single (track) Top 40 lista" (in French). Retrieved September 9, 2018.
  30. "2018년 35주차 Digital Chart". Gaon. Retrieved 7 September 2018.
  31. "BTS Chart History (Billboard Korea K-Pop 100)". Billboard. Retrieved April 7, 2020.
  32. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved September 1, 2018.
  33. "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved April 7, 2020.
  34. "BTS Chart History (Digital Song Sales)". Billboard. Retrieved April 7, 2020.
  35. Herman, Tamar (August 24, 2018). "BTS' 'Love Yourself: Answer' Is Here: Stream It Now". Billboard. Retrieved August 25, 2018.
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