Safiya Nygaard

Safiya Nygaard is an American YouTuber. She is known for her video "Why I Left Buzzfeed" and her series of "Bad Beauty Science" videos.

Safiya Nygaard
Personal information
BornJuly 13,1992
Santa Clara, California
NationalityAmerican
EducationStanford University
OccupationYouTuber
YouTube information
Channel
Years active2015-present
Subscribers5.8 million[1]
(August 2018)
Associated actsSimply Nailogical
100,000 subscribers
1,000,000 subscribers

Early life

Nygaard was born in Santa Clara, California to a Danish father and Indian mother.[2]

Career

Nygaard was hired by Buzzfeed in April 2015 and worked as a video producer for Buzzfeed's show Ladylike. She left Buzzfeed in January 2017.[3] Nygaard explained her reasoning for leaving the company in her popular 2017 video titled "Why I Left Buzzfeed".[4] "Why I Left Buzzfeed" has over 8.6 million views.[5]

Nygaard appeared on the 2018 season of Escape the Night.[6] She is known for her YouTube series "Bad Beauty Science" in which she has mixed together all of her liquid lipsticks, foundations, eye shadows and highlighters to create "Franken" products.[7] Nygaard is often credited with starting a YouTube trend of mixing large quantities of a single type of beauty product together.[8] She has also made several fashion related videos including wearing strange or novelty clothing items such as clear pants,[9] 9-foot long jeans,[1] and thigh-high Ugg boots.[10]

In October 2019, Nygaard released a lipstick collection in collaboration with ColorPop.[11]

Personal life

Nygaard is married to YouTube collaborator Tyler Williams. Several famous YouTubers, including Jenna Mourey, Shane Dawson, and Cristine Rotenberg, attended Nygaard and Williams' 2019 wedding.[12]

Awards
Year Award Category Result Ref.
2018 Streamy Awards Beauty Nominated [13]
Creator of the Year Nominated
2019 Nominated [14]

References
  1. Simmons, Shea (2018-08-21). "A YouTuber Wore 9-Foot-Long Jeans For A Day & The Image Will Haunt You". Bustle. Retrieved 2020-12-05.
  2. Raphael, Shannon (2020). "Safiya Nygaard Opened Up About Her Parents and Growing Up Mixed Race". Distractify. Retrieved 2020-12-05.
  3. Weiss, Geoff (2017-03-21). "Safiya Nygaard Shares Why She Left BuzzFeed To Launch A YouTube Channel". Tube Filter. Retrieved 2020-12-05.
  4. Buchko, Lauren (2020-05-16). "Here's Why Safiya Nygaard is the Queen of YouTube". Study Breaks. Retrieved 2020-12-04.
  5. Spangler, Todd (2017-04-26). "BuzzFeed's Latest Viral Craze: Ex-Staffers Bashing the Company on YouTube". Variety. Retrieved 2020-12-05.
  6. Weiss, Geoff (2018-05-31). "Safiya Nygaard, Manny MUA To Headline Third Season Of YouTube Premium's 'Escape The Night'". TubeFilter. Retrieved 2020-12-05.
  7. Mackenzie, Macaela (2018-04-19). "This Video of Every Sephora Lipstick Melted Together Is Giving Me Anxiety". Allure. Retrieved 2020-12-05.
  8. Simmons, Shea (2018-02-15). "These Videos Of Beauty Vloggers Mixing All Their Foundations May Make You Try The Viral Trend". Bustle. Retrieved 2020-12-05.
  9. Borovic, Kali (2017-05-11). "This Woman Wore Topshop's Clear "Jeans" For A Week & Survived". Bustle. Retrieved 2020-12-05.
  10. Bines, Ari (2018-12-05). "A YouTuber Wore Thigh-High Ugg Boots For A Week & The Look Is TRULY On Another Level". Bustle. Retrieved 2020-12-05.
  11. Maril, Madge (2019-12-06). "ColourPop Finally Restocked This Sold-Out Lipstick Collab, Including Its Perfect Berry Shade". The Zoe Report. Retrieved 2020-12-05.
  12. Tenbarge, Kat (2020-01-06). "YouTuber Safiya Nygaard's wedding vlog is full of internet easter eggs like a table of famous influencers at her reception". Insider. Retrieved 2020-12-05.
  13. Spangler, Todd (2018-09-25). "2018 Streamy Awards Nominations Unveiled, YouTube Signs as Sponsor". Variety. Retrieved 2020-12-05.
  14. Ucci, Stefanie (2019-10-17). "Lilly Singh Just Got Nominated For The Biggest Streamy Award This Year". www.narcity.com. Retrieved 2020-12-05.
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