Simply Nailogical

Cristine Raquel Rotenberg (born 17 October 1988), also known by her online alias "Simply Nailogical", is a Canadian YouTube personality, cosmetics entrepreneur, crime statistics analyst, and former child actress.[4] She is known for creating nail art tutorials and humor themed YouTube videos. She has four YouTube channels, "Simply Nailogical", "Simply Not Logical", "SimplyPodLogical", and "SimplyPodLogical Highlights".

Simply Nailogical
Personal information
BornCristine Raquel Rotenberg[1]
(1988-10-17) October 17, 1988
Richmond Hill, Ontario, Canada
OccupationCrime statistics analyst, YouTuber, nail polish company 'Holo Taco' owner
Partner(s)Benjamin Mazowita (2012–present)
Websiteholotaco.com
YouTube information
Also known asSimply Nailogical, Simply Not Logical[2][3]
Channels
Years active2014–present
GenreBeauty, comedy, vlog, nail art, sarcasm
Subscribers
  • 7.7 million (Simply Nailogical)
  • 2.85 million (Simply Not Logical)
  • 432 thousand (SimplyPodLogical)
  • 338 thousand (Holo Taco)
Total views
  • 1.63 billion (Simply Nailogical)
  • 211.17 million (Simply Not Logical)
  • 8.37 million (SimplyPodLogical)
  • 5.77 million (Holo Taco)
100,000 subscribers 2016 (Simply Nailogical)
2016 (Simply Not Logical)
2019 (Holo Taco)
2020 (SimplyPodLogical)
1,000,000 subscribers 2016 (Simply Nailogical)
2017 (Simply Not Logical)
Updated: November 28, 2020

Rotenberg is the owner of the nail polish brand "Holo Taco".

Personal life

Cristine Rotenberg was born on October 17, 1988, in Richmond Hill, Ontario, Canada.[5][6] From 1996 to 2001, Rotenberg starred in 15 commercials for various children's products including Furby and Fib Finder.[7] At age 13, she played the role of Young Sophia in the 2002 film Charms for the Easy Life.[8] To prepare for her role, Rotenberg worked with a dialect coach. She stopped taking on acting roles when she was about twelve years old to focus on her schooling.[4]

In 2014 Rotenberg received a master's degree in sociology with a concentration in criminology from Carleton University.[9] Her master's thesis is on the topic of self-injury in prisoners, as a result of prison conditions.[1] Rotenberg is employed at Statistics Canada where she works as an analyst.

Rotenberg has a common law partner, Ben Mazowita.[10] He often appears in her videos to assist her and occasionally participates in her videos. He is the co-host of their podcast SimplyPodLogical.

Internet career

Rotenberg was interviewed about her nail art, interest in nail polish, and online tutorials in several nail-focused publications where J-14 magazine describes her as "the face of nail art in the internet world".[11][2]

Blogging

Rotenberg launched her Simply Nailogical blog in February 2014. Prior to making videos she posted pictures of her nail art on the blog and on Instagram for nearly a year before being requested to create longer videos on youtube. Her blog has been inactive since June 2016.

YouTube

Rotenberg launched her first channel, Simply Nailogical, in 2014.[9][12] She posted her first video on June 18, 2014.

She initially focused on short nail art videos that were less than two minutes, although some were just one minute. She later began to record voice-overs in her videos, made her tutorials longer, and eventually appeared on-camera. Since launching her channel Rotenberg has branched out from nail art tutorials to videos about other topics, frequently ones relating to pop culture and nails.[13] Her videos occasionally feature Rotenberg using holographic items or making them holographic and she has referred to her love of holographic items as "holosexual".[14][15]

Rotenberg began using the phrase "holo taco" in her videos to refer to holographic top coats and eventually became the name of her nail polish brand. Of the phrase, Rotenberg has stated on her brand website that it came about due to fans misunderstanding her pronunciation of "top coat" as "taco". The website attributes this as "Maybe it was her Canadian accent, maybe it was the mic".[16]

In June 2016, Rotenberg posted a video of herself applying over 100 coats of nail polish titled "100+ Coats of Nail Polish #POLISHMOUNTAIN".[17] The video quickly went viral, and was copied by many other YouTubers,[18] such as Jenna Marbles. The Daily Dot called it one of 2016's most popular video trends.[3] Soon after the video was posted, her subscriber count doubled.[3] Her video was featured in the Fine Brothers' College Kids React series in August 2016.

In September 2015, Rotenberg created her second YouTube channel, Simply Not Logical. She began posting videos there in August 2016, with her first video being titled "SimplyMailogical #1". On this channel, Rotenberg primarily posts vlogs and content outside of her usual nail art tutorials such as Mail opening and outtakes.

In April 2019, Rotenberg's Simply Nailogical channel was the 19th most popular YouTube channel in Canada with over 6.8 million subscribers and 1.2 billion views.[9][19]

Podcast

Rotenberg and Mazowita launched SimplyPodLogical, a Simply Nailogical podcast, in February 2020. An April 2020 episode of the podcast featured Mazowita and Rotenberg interviewing Dr. Howard Njoo, the Canadian government's deputy chief public health officer, about COVID-19.[20]

Collaborations

Rotenberg has collaborated with several nail polish-producing companies to create collections or specific colors. The Simplynailogical collection by F.U.N. Lacquer consisted of six holographic colors[21] in three separate shades: pink, blue, and black with each having their respective linear holo version. She promoted the collection in a video on her channel and on her blog. Through collaboration with the site Live Love Polish, she released two Starrily brand nail polishes called "Menchie the Cat" and "Zyler the Cat", named after her cats, which in 2020 are no longer available due to the company now having no license. Included in the same set were the polishes "Hustler" and "Adventure Capitalist".

Holo Taco

In July 2019, Rotenberg launched her own nail polish line called Holo Taco. The brand's name comes from Rotenberg's habit of calling nail polish top coats "tacos" in her YouTube videos.[22] She began brainstorming for the business in 2017 and started prototyping polishes in 2018. The original Holo Taco launch contained two opaque polishes ("One Coat Black" and "Royal-Tea Blue") in addition to three holographic top coats.[23] The collection sold out within two hours.[24]

Filmography
Year Film Role Notes
2002 Charms for the Easy Life Young Sophia TV movie

Rotenberg acted in various commercials such as the Fib Finder, Furbys, an insurance commercial, and a theatrical production of Wizard of Oz.

Awards and nominations
Year Award Category Result Ref.
2016 The Streamy Awards Breakout Creator Nominated
2017 Best Beauty Program Nominated
2019 First Person Nominated [25]
Creator of the Year Nominated

References
  1. Rotenberg, Cristine (2014). "Cutting Knowledge: The Pathologization of Self-Injury in Correctional Discourse". Carleton University Research Virtual Environment. Retrieved August 2, 2017.
  2. semick (November 12, 2015). "Bloggers You Should Know: Simply Nailogical". Nail It! Magazine. Retrieved August 2, 2017.
  3. Lanning, Carly (August 24, 2016). "Nail artist and #WCW Cristine Rote corners the web with '100 Layer Challenge'". The Daily Dot. Retrieved August 2, 2017.
  4. "Reacting to my OLD COMMERCIALS as a child before YouTube - YouTube". www.youtube.com. Retrieved 2020-12-03.
  5. Rotenberg, Cristine [@nailogical] (2020-10-18). "Thank you guys for yesterdays birthday wishes..." (Tweet). Retrieved 2020-12-03 – via Twitter.
  6. Rotenberg, Cristine [@nailogical] (2018-10-17). "Happy 30th birthday to me who else would like to cut my face | This tweet was made in 2018 when she was thirty therefore it follows that she was born in 1988" (Tweet) – via Twitter.
  7. Dhopade, Prajakta (2019-04-15). "The Canadian YouTube star with a day job at the federal government". MacLean's. Retrieved 2019-12-10.
  8. Oxman, Steven (2002-08-15). "Charms for the Easy Life". Variety. Retrieved 2020-12-03.
  9. Dhopade, Prajakta (2019-04-15). "Simply Nailogical: The Canadian YouTube star with a day job at the federal government". www.macleans.ca. Retrieved 2020-07-25.
  10. "Why He Won't Propose Marriage - YouTube". www.youtube.com. Retrieved 2020-12-03.
  11. "These Nail Art Tutorials Are So Mesmerizing, You'll Be Watching Them For Hours". J-14. July 27, 2017. Retrieved August 2, 2017.
  12. Flyyn, Kerry (2018-12-20). "These internet-famous women told us how they balance their online and real-life jobs". Vice. Retrieved 2020-07-26.
  13. Denton-Hurst, Tembe. "Exploding Nail Polish Remover Exists, And No You Shouldn't Try It". Nylon. Retrieved 2021-01-06.
  14. "'Holosexuales', la obsesión por los colores brillantes conquista YouTube". ELMUNDO (in Spanish). 2017-02-18. Retrieved 2021-01-06.
  15. "Simply Nailogical gave herself holographic TEETH". Revelist.com. Retrieved 2021-01-06.
  16. "About". Holo Taco. Retrieved 2021-01-06.
  17. Georgakopoulou, Alexandra; Iversen, Stefan; Stage, Carsten (2020). Quantified Storytelling: A Narrative Analysis of Metrics on Social Media. Springer Nature. p. 2. ISBN 978-3-030-48074-5.
  18. Mooney, Paula (July 24, 2016). "The '100 Coats' Challenge Goes From Nail Polish To Eyeliner To Lipstick and Beyond". Inquisitr. Retrieved August 2, 2017.
  19. "Canada's top 10 influencers have a following more than four times Canada's population". Victoria News. 2019-05-21. Retrieved 2021-01-06.
  20. Blewett, Taylor (2020-04-28). "Popular Ottawa YouTuber featured in collab with Dr. Njoo for COVID-19 Q&A". Ottawa Citizen. Retrieved 2020-07-26.
  21. LACQUER, F.U.N. "Simplynailogical Collection | F.U.N LACQUER". www.funlacquer.com. Retrieved 2018-04-30.
  22. Bines, Ari (2020-03-26). "This YouTuber's holographic nail polish line is like a galaxy in a bottle". AOL.com. Retrieved 2020-07-26.
  23. Weiss, Geoff (2019-07-08). "Simply Nailogical Launches 'Holo Taco' Nail Polish Brand, Selling Out In 2 Hours". www.tubefilter.com. Retrieved 2020-07-26.
  24. Peterson, Ashley (2019-07-18). "A Simply Nailogical Retrospective In Honor of Her New Brand, Holo Taco". Study Breaks. Retrieved 2020-07-26.
  25. Mah, Alison (2019-10-16). "Two Ottawa YouTubers up for prestigious Streamy Awards". Ottawa Citizen. Retrieved 2020-07-26.
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