SM City Cebu

SM City Cebu, also known locally as SM Cebu or sometimes SM Mabolo, is a large shopping mall located in Cebu City, Philippines. It is the 4th shopping mall owned and developed by SM Prime Holdings, the country's largest shopping mall owner and developer. It is the company's first shopping mall outside of Metro Manila and the fifth largest shopping mall in the Philippines.[2][3] It has a land area of 11.8 hectares and a gross floor area of 268,611 m2 (2,891,300 sq ft)[4][5]

SM City Cebu
Main Mall
LocationCebu City, Philippines
Coordinates10°18′40″N 123°55′5″E
AddressJuan Luna Avenue cor. Cabahug and Kaoshiung Streets, North Reclamation Area, Brgy. Mabolo, Cebu City
Opening date
  • The Southwing:
    November 27, 1993 (1993-11-27)
  • The Northwing:
    November 30, 2007 (2007-11-30)
DeveloperSM Prime Holdings
OwnerSM Prime Holdings
No. of stores and services500+ (food and retail)[1]
No. of anchor tenants19 (as of November 2011)
Total retail floor area268,611 m2 (2,891,300 sq ft)
No. of floors4 (Main Building) 6 (Northwing)
Parking3,000
WebsiteSM City Cebu

On an average day, more than 100,000 people visit SM City Cebu, with the figure increasing to 140,000 to 150,000 on weekends.[6] Due to Cebu City's position as a transshipment point for the Visayas and Mindanao, and SM City Cebu's location close to the city's port area, the mall attracts a significant number of transient shoppers.[6]

History

The mall first opened in November 1993, and was seen as catering to the low and middle class of shoppers, in contrast to its upmarket competitor, Ayala Center Cebu which opened a few months later.[6] An expansion wing (Northwing) that particularly targeted upper class customers was added in 2007.

Design

SM City Cebu is a seven-level complex namely lower ground floor, upper ground floor, second floor, third floor, fourth floor, fifth floor, and roof deck featuring a total of eight cinemas with seven regular cinemas and one IMAX theater with a total seating capacity of 5,812,[7] a food court, a fully computerized bowling center, 8,000-square meter amusement center, and a 2,000-square meter trade hall. Prior to the addition of the Northwing, it had a car park capacity of 1,629.[8]

The Northwing expansion, opened in 2007, features two floors of retail stores, restaurants, and cafes. It houses more than 200 tenants and caters to a more upscale clientele.[5] The expansion also added three levels of covered parking, and a one level of roof deck parking.[5]

Development

SM City Cebu, opened on November 27, 1993 with an area of 161,562 m2 (1,739,040 sq ft).[4] To initially attract shoppers, Manila-based movie and television stars and entertainers performed free concerts at the mall. Free jeepney rides to the mall were offered to fulfill the lack of available public transportation.[6]

Northwing

Construction on SM City Cebu's expansion building, dubbed the Northwing, began in March 2006.[9] The expansion, which was developed at a cost of P1.3 billion (US$30.5 million), was built on the parking lot to the north of the existing building, temporarily decreasing the number of parking spaces by more than 30%.[9][10] Construction of the Northwing started in April 2006, and opened in November 30, 2007.[10] It increased the total gross floor area of SM City Cebu by 107,049 m2 (1,152,270 sq ft), for a total of 268,611 m2 (2,891,300 sq ft).[3] The first 2 floors are for the mall's expansion, while the 3rd, 4th and 5th floors are for the indoor carpark including the roof deck.

IMAX

In early 2008, SM Prime Holdings signed a deal with IMAX Corporation for the opening of additional IMAX theaters, following the success of the country's first IMAX theater at SM Mall of Asia.[11] The IMAX theater planned for SM City Cebu will replace the old screen in cinema 4. It will feature clearer picture quality due to its use of a digital projector rather than a film projector.[11] A budget of P100-million ($2.4 million) was allotted for the renovation and was opened to the public last July 9, 2010 with James Cameron's Avatar in 3D.

The IMAX theater permanently closed in 2020 along with the sister branch in SM City North EDSA. The theater's information is no longer available on the IMAX website since November or December 2020.

Cyberzone

SM City Cebu hosted Cyberzone Game Fest 2019 from April 26 to 28, 2019 featuring different activities such as a Mobile Legends: Bang Bang tournament.[12]

See also

References
  1. Cebu businesses join Earth Hour, Philippine Daily Inquirer, March 30, 2008
  2. SM Investments, retrieved April 13, 2008
  3. SM Prime nets P1.5 B in Q1, up 11%, Manila Bulletin, May 9, 2007
  4. SM Prime Holdings - SM City Cebu, retrieved April 13, 2008
  5. SM Prime Holdings 2007 Annual Report
  6. Cebuanos develop shopping, leisure habits, Philippine Daily Inquirer, May 21, 2004
  7. https://www.smprime.com/sites/default/files/investor_relations/SMPH%20Bonds%20Preliminary%20Prospectus_0.pdf
  8. SM sets P7B for new malls, upgrades others, BusinessWorld, October 9, 2006
  9. SM City Cebu to build 5-story annex by March, Sun.Star Cebu, February 21, 2006
  10. SM opens P1.3B wing, Sun.Star Cebu, December 1, 2007
  11. SM inks deal to open IMAX cinemas in North Edsa, Cebu, BusinessWorld, January 24, 2008
  12. "SM Cyberzone Game Fest comes to Cebu". SunStar Publishing Inc.
Preceded by
SM Megamall		 4th SM Supermall
1993		 Succeeded by
SM Southmall
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