Rules (Doja Cat song)

"Rules" is a song by American singer and rapper Doja Cat, released on October 24, 2019, as the third single from her second studio album Hot Pink with an accompanied music video for the song being released on the same day of the single's release. The song was written by Doja Cat, Yeti Beats, Lydia Asrat, Lukasz Gottwald, Theron Thomas, Ben Diehl and Salaam Remi. The song was produced by Tyson Trax alongside Ben Billions and Remi.[1] Soon after its release, the song became popular on Twitter, and Doja's performance was noted to be influenced by Kendrick Lamar.[2]

"Rules"
Single by Doja Cat
from the album Hot Pink
ReleasedOctober 24, 2019
Recorded2019
Studio
GenreTrap
Length3:07
Label
Songwriter(s)
Producer(s)
Doja Cat singles chronology
"Bottom Bitch"
(2019)		 "Rules"
(2019)		 "Cyber Sex"
(2019)

Background

"Rules" was released as the third single from Doja Cat's sophomore album Hot Pink as well as being the third track on the album. Doja Cat first teased the song by releasing a still from the music video on her Instagram account on October 16, 2019 as well as another shot from the video on October 22, 2019.[3][4] The song was announced upon its release along with its music video premiere.

Music video

On October 24, 2019, a music video was released alongside the song's release. Directed by Christian Sutton while video production was handled by Psycho Films,[5] the video portrays Doja as the boss of a Cat Mafia gang with the video taking place in the desert.[6][7]

Critical reception

Lakin Starling of Pitchfork wrote, "[Rules] captures a more serious—though hardly humorless—mood, pairing eerie old-western bass with Doja’s memorable command: 'Play with my pussy, but don’t play with my emotions.'"[8] Following the release of the song, Shaad D'Souza of The FADER placed the song on the "20 Best Pop Songs Right Now" list admiring the "loose, funky production" as well as Doja's "charisma and charm".[9]

Many publications such as Elle and Pitchfork praised "Rules" and pointed out the similarities of Doja Cat's lyrical delivery to those of Kendrick Lamar's.[10][2]

Credits and personnel

Recording and management

  • Engineered at eightysevenfourteen studios (Los Angeles, California)
  • Mixed at Threejonet Studios (Los Angeles, California)
  • Mastered at Bernie Grundman Mastering (Hollywood, California)
  • Doja Cat Music/Prescription Songs (BMI), Millions Enterprises/Songs of Kobalt Music Publishing (BMI), Linden Springfield (BMI) (adm. by EMI Blackwood Music, Inc.), Kasz Money Publishing (BMI), Desta Melodies (BMI), T N T Explosive Publishing/BMG Gold Songs (ASCAP) (all rights adm. by BMG Rights Management (US) LLC), Yeti Yeti Yeti Music (ASCAP)

Personnel

Credits adapted from Hot Pink liner notes.[1]

Charts
Chart (2019) Peak
position
New Zealand Hot Singles (RMNZ)[11] 17
US Bubbling Under Hot 100 Singles (Billboard)[12] 19
US Bubbling Under R&B/Hip-Hop Singles (Billboard)[13] 8
US R&B/Hip-Hop Digital Song Sales (Billboard)[14] 25

Certifications
Region CertificationCertified units/sales
United States (RIAA)[15] Gold 500,000

sales+streaming figures based on certification alone

Release history
Region Date Format Label Ref.
Various October 24, 2019
[16]

References
  1. Hot Pink (Media notes). Kemosabe Records.
  2. Pierre, Alphonse (October 28, 2019). "The Ones: Doja Cat's "Rules"". Pitchfork. Retrieved May 30, 2020.
  3. "Doja Cat on Instagram: "I tried contact lenses for the first time. Also I have a surprise for you guys."". Instagram. Retrieved May 30, 2020.
  4. "Doja Cat on Instagram: "I got something completely new for you guys on Thursday. #HOTPINK 🐍"". Instagram. Retrieved May 30, 2020.
  5. Doja Cat - Rules (Official Video), retrieved May 30, 2020
  6. Aniftos, Rania (October 25, 2019). "Doja Cat Runs the Feline Mafia in 'Rules' Video". Billboard. Retrieved May 30, 2020.
  7. Alston, Trey (October 24, 2019). "Doja Cat Destroys Cars And Slithers With Snakes In Villainous 'Rules' Video". MTV News. Retrieved May 30, 2020.
  8. Starling, Lakin (November 14, 2019). "Hot Pink - Review by Pitchfork". Pitchfork. Retrieved May 31, 2020.
  9. D'Souza, Shaad (October 30, 2019). "The 20 best pop songs right now". The Fader. Retrieved May 30, 2020.
  10. Penrose, Nerisha (November 11, 2019). "Doja Cat Just Wants to Make Rap Colorful". ELLE. Retrieved May 30, 2020.
  11. "NZ Hot Singles Chart". Recorded Music NZ. November 4, 2019. Retrieved May 31, 2020.
  12. "Doja Cat Chart History (Bubbling Under Hot 100)". Billboard. Retrieved May 31, 2020.
  13. "Doja Cat - Bubbling Under R&B/Hip-Hop Singles Chart History". Billboard. Retrieved November 8, 2019.
  14. "Doja Cat Chart History (R&B/Hip-Hop Digital Song Sales)". Billboard. Retrieved May 30, 2020.
  15. "American single certifications – Doja Cat – Rules". Recording Industry Association of America. Retrieved November 25, 2020. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  16. "Rules - Single by Doja Cat". Apple Music. Retrieved May 30, 2020.
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