Roposo

Roposo is an Indian video-sharing social media platform, owned by Glance Digital Experience Pvt. Ltd.[1] and having its registered office at Bangalore.

Roposo TV
Developer(s)Roposo
Initial release19 November 2014 (2014-11-19)
Stable release(s)
Android6.14.5.7 / 25 July 2020 (2020-07-25)
iOS9.4.4 / 31 July 2020 (2020-07-31)
Operating system
Size
Available in15 languages
List of languages
Multilingual
Type
LicenceFreeware
Websitewww.roposo.com
Roposo
Type of businessPrivate
Founded2013 (2013)
HeadquartersBangalore, India
Area servedIndia
Founder(s)
  • Mayank Bhangadia(CEO)
  • Avinash Saxena
  • Kaushal Shubhank
Industry
ParentInMobi
CommercialYes
Current statusActive

Roposo provides a space where users can share posts related to different topics like food, comedy, music, poetry, fashion and travel. It is a platform where people express visually with homemade videos and photos. The app offers a TV-like browsing experience with user-generated content on its channels.[2] Users can also use editing tools on the platform and upload their content.[3]

History

Established in July 2014, under the aegis of Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank.

In November 2019, Roposo was acquired by InMobi's Glance Digital Experience Pvt. Ltd.(the mobile content platform and part of the InMobi Group).[4] When the Chinese-owned video-sharing app Tiktok was banned on 30 June 2020, the app saw a huge spike in users with several TikTok users registering on Roposo.[5] Later in August 2020, Roposo and other competitors like Trell, Chingari started focusing on monatisation.[6]

Technology

The open platform has some features such as a TV-like browsing,[7] different channels, a chat feature that lets buyers and sellers converse directly through the platform, and creation tools such as an option to add voice-over, music and GIF stickers for videos and photos.[8]

References
  1. "Glance". www.glance.com. Retrieved 28 June 2020.
  2. "Social site Roposo reboots as a 'TV by the People'". The Economic Times. 17 August 2017. Retrieved 14 December 2017.
  3. "Want to be a content creator? Roposo's #TrulySwadeshi platform may be able to help". The Economic Times. 19 August 2017. Retrieved 14 December 2017.
  4. "India's 1st unicorn InMobi's Glance buys IITians' video app Roposo". Inshorts - Stay Informed. Retrieved 26 November 2019.
  5. "This Indian platform added 22mln users in just 2 days after TikTok ban". Hindustan Times Tech. Retrieved 6 July 2020.
  6. "Roposo | Chingari: Short video apps Roposo, Chingari, Trell focus on monetisation as competition heats up". The Economic Times. Retrieved 13 January 2021.
  7. "Social site Roposo reboots as a 'TV by the People'". Times of IndiaXBCBC. 17 August 2017. Retrieved 14 December 2017.
  8. "Roposo's new app explores homemade videos, photos through digital platform". Business Standard. 18 August 2017. Retrieved 14 December 2017.
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